---
title: "Perplexus — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/perplexus"
last_updated: "2026-07-31T12:22:42.303Z"
locale: en
meta:
description: "Niche score 31/100 · £19K/yr market · 31K searches/yr · £17.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £19K/yr market · 31K searches/yr · £17.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Perplexus — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **perplexus**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 16Conversion 45Competition 15Returns 83Price range 78Avg price 82Brand share 0Review moat 22Quality gap 35
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.55–£39.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,470.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£19K**
£19K/yr · 31K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, perplexus is a £19K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **perplexus market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£27K–£35K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#213**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **8%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Spin Master Games75% - PERPLEXUS15% - Addict A Ball6% - Shashibo2% - Spin Master2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -17.3% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/perplexus/trend)
## **Top perplexus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spin Master Games Perplexus Rebel 3D Maze Game with 70 Obstacles**Spin Master Games**£12.66**4.6★13,854 rev](https://www.amazon.co.uk/dp/B07MKCZJNJ) [2**Perplexus Epic 3D Maze Game with 125 Obstacles**Spin Master Games**£25.55**4.6★6,734 rev](https://www.amazon.co.uk/dp/B07MGRNKBT) [3**Perplexus Portal 3D Puzzle Ball Maze Fidget Toys Kids Games Travel Games Puzzle Games Fidget Ball with 150 Obstacles for Adults and Kids Aged 8 and up**Spin Master Games**£20.34**4.7★3,062 rev](https://www.amazon.co.uk/dp/B09NF5XL5S) [4**Perplexus GO! Spiral Compact Challenging Puzzle Maze Skill Game for Adults and Kids Ages 8 and up (Styles Vary)**PERPLEXUS**£9.01**4.4★3,489 rev](https://www.amazon.co.uk/dp/B095RG3BPQ) [5**Spin Master Games Jeu Perplexus - Go! Harry Potter Vif dOr**PERPLEXUS**£16.85**4.5★2,211 rev](https://www.amazon.co.uk/dp/B08T22CV82)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perplexus Star Wars - The Mandalorian 3D Ball Maze with 80 Galactic Obstacles from the Star Wars Universe with Interactive Rotary Knob Ages 8+**Spin Master Games**£26.67**403 rev1y ago](https://www.amazon.co.uk/dp/B0DTJDFSZ7) [**Spin Master Perplexus Beast**Spin Master**£14.31**14 rev3y ago](https://www.amazon.co.uk/dp/B07ZL1J7MZ) [**Perplexus Portal 3D Puzzle Ball Maze Fidget Toys Kids Games Travel Games Puzzle Games Fidget Ball with 150 Obstacles for Adults and Kids Aged 8 and up**Spin Master Games**£20.34**3,062 rev4y ago](https://www.amazon.co.uk/dp/B09NF5XL5S) [**Spin Master Games Jeu Perplexus - Go! Harry Potter Vif dOr**PERPLEXUS**£16.85**2,211 rev5y ago](https://www.amazon.co.uk/dp/B08T22CV82) [**Perplexus GO! Spiral Compact Challenging Puzzle Maze Skill Game for Adults and Kids Ages 8 and up (Styles Vary)**PERPLEXUS**£9.01**3,489 rev5y ago](https://www.amazon.co.uk/dp/B095RG3BPQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spin Master Games Jeu Perplexus - Go! Harry Potter Vif dOr**PERPLEXUS**£16.85**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B08T22CV82) [**Kidult Addict A Ball Large Maze 1 Puzzle Game**Addict A Ball**£13.30**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B0031J8Q4E) [**Shashibo DODECA Magnetic Puzzle Cube Sensory Fidget Toy For Adults & Kids Stress Relief Fidget Toy for All Ages Cool Fidget Toys for Desk Shape Shifting Box 100+ Possible Shapes**Shashibo**£15.25**4.5★**▲ 66%**](https://www.amazon.co.uk/dp/B07W5QM4DP) [**Perplexus - Harry Potter Prophecy**Spin Master Games**£39.21**4.6★**▲ 58%**](https://www.amazon.co.uk/dp/B08RKXGJ7V) [**Perplexus Epic 3D Maze Game with 125 Obstacles**Spin Master Games**£25.55**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B07MGRNKBT)
**~~View all trending →~~**
## **What buyers say about perplexus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**47%
*“Fun fidget toy”*
**Gifting Purpose**26%
*“A great gift, well received”*
**Shape/Style**6%
*“the number of different shapes that can be made is impressive”*
**Quality-Overall**4%
*“The quality of the cube is good, it feels strong and well made”*
**Ease Of Use**4%
*“Really easy to use”*
**Noise Level**3%
*“It makes the most satisfying noise when clicking together”*
**Compactness**1%
*“its compact do easy to travel with it”*
**Durability**1%
*“it has really stood the test of time with regular use”*
**Size-Overall**1%
*“you can see from the video that its a good size in his hands”*
**Value For Money**1%
*“it is good value for money”*
### **What buyers complain about **
**Size-Overall**43%
*“Very small”*
**Advertised Vs Actual Product**6%
*“Definitley mis represented in the ad”*
**Durability**6%
*“Broke so quickly and contacted the provider and heard nothing”*
**Quality-Overall**6%
*“Very poor”*
**Value For Money**3%
*“it's a little on the pricey side”*
**Material Quality**2%
*“Was initially worried that the material felt a bit flimsy where the toy folds”*
**Ease Of Use**2%
*“Some of the stapes are difficult to get to”*
### **Top return reasons **
**Size-Overall**37%
**Defective Material/Parts**13%
**Quality-Overall**12%
**Durability**8%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Gifting Purpose**4%
**Color**3%
**Adhesion/Stickiness**2%
**Strength**2%
## **Common questions**
- **Is perplexus profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 12 tracked products. 90-day search growth is -17.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the perplexus niche?**
- 5 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in perplexus?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 1.6%.
- **When does demand for perplexus peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the perplexus niche?**
- Listings span £8.55–£39.21; the average listing price is £17.73 (sweet spot $15–$100). The average incumbent carries 9,470 reviews — the moat a new listing must climb.
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