---
title: "Pennywise Costume — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/pennywise-costume"
last_updated: "2026-07-31T15:34:26.254Z"
locale: en
meta:
description: "Niche score 43/100 · £42K/yr market · 404K searches/yr · £28.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £42K/yr market · 404K searches/yr · £28.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pennywise Costume — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **pennywise costume**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 10Growth 10Conversion 5Competition 63Returns 35Price range 90Avg price 95Brand share 35Review moat 93Quality gap 88
**Avg price**
**Incredible****£28.63**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****141.71**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£9.75–£88.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£42K**
£42K/yr · 404K searches
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, pennywise costume is a £42K/yr Amazon United Kingdom market (404K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pennywise costume market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£57K–£72K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#7,316**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **46%**
- **Out of stock**
- **19.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 92%
**Open market**
**11%**
- Morph30% - Smiffys20% - Funidelia19% - jokeshop10% - Beipegin5% - Unknown4% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 136.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/pennywise-costume/trend)
## **Top pennywise costume search terms**
- **pennywise costume**115K/yr-12.7%0.1% conv. - **pennywise costume kids**122K/yr-61.1%0.2% conv. - **it costume**18K/yr-25.2%0.6% conv. - **penny wise costume for kids**18K/yr-32.4%0.0% conv. - **penny wise costume for adults**7K/yr-15.3%0.0% conv. - **kids pennywise costume**13K/yr-43.3%0.7% conv. - **pennywise costume girls**11K/yr+41.7%0.0% conv. - **pennywise costume kids girls**10K/yr+5.9%0.0% conv. - **pennywise costume adult**21K/yr-68.3%0.0% conv. - **pennywise kids costume**6K/yr-51.1%1.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/pennywise-costume/search-terms)
## **Top pennywise costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costumes For Kids 4-6 years Small**Morph**£28.94**4.2★135 rev](https://www.amazon.co.uk/dp/B0CH135HR9) [2**Smiffys IT The Movie Pennywise Costume for Adults All-in-One with Neck Ruffle and Inserted Waistcoat Officially Licensed Ideal for 1990s Themed Fancy Dress and Halloween Events**Smiffys**£23.68**3.6★16 rev](https://www.amazon.co.uk/dp/B0CBCKH49J) [3**jokeshop Latex IT Clown Mask Deluxe Halloween Fancy Dress Pennywise Costume Scary Character**jokeshop**£10.72**3.6★119 rev](https://www.amazon.co.uk/dp/B0B6RLLP6X) [4**Funidelia Official Pennywise IT Chapter Two Costume for Men with shirt pants collar and decorative pompoms IT Outfit for Adult Carnival Halloween and Party Costumes - Size S**Funidelia**£38.03**3.8★21 rev](https://www.amazon.co.uk/dp/B08SBZYYB9) [5**Morph Scary Clown Costume For Girls Scary Clown Costume For Kids Girls Halloween Costumes For Kids Girl Movie Character Costumes XL**Morph**£29.39**4.4★437 rev](https://www.amazon.co.uk/dp/B0BXF8P3LR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beipegin Scary Clown Costume for Adults Clown Poncho Face Gems Gloves Hairclip Joker Costume Terrifier Dress Up Carnival Halloween**Beipegin**£14.15**16 rev12mo ago](https://www.amazon.co.uk/dp/B0FKGQRLVT) [**Spooktacular Creations Boy Scary Clown Costume Scary Halloween Outfit Kids Killer Jester Apparel for Boys-M**Spooktacular Creations**£22.82**133 rev1y ago](https://www.amazon.co.uk/dp/B0D8B48W6W) [**4Pcs Clown Accessories Women Clown Collar Ruffle Red Pompom Ball Hair Tie Clown Gloves Set Clown Outfit Clown Costume Accessories for Adults for Halloween Carnival Scary Movie Cosplay Party**Beipegin**£10.13**3 rev1y ago](https://www.amazon.co.uk/dp/B0DNZ14F1G) [**Mens Steampunk Vintage Tailcoat Jacket Gothic Tailcoat Coat Carnival Costumes Medieval Clothing Men Halloween Costume Men (Red 3XL)**YQVGFBY**£30.38**208 rev1y ago](https://www.amazon.co.uk/dp/B0DJ2B4NTV) [**Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costumes For Kids 4-6 years Small**Morph**£28.94**135 rev2y ago](https://www.amazon.co.uk/dp/B0CH135HR9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Steampunk Vintage Tailcoat Jacket Gothic Tailcoat Coat Carnival Costumes Medieval Clothing Men Halloween Costume Men (Red 3XL)**YQVGFBY**£30.38**4.1★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DJ2B4NTV) [**ADULTS DONALD TRUMP FANCY DRESS COSTUME - BLACK SUIT RED TIE AND TRUMP MASK - MENS COMMANDER IN CHIEF FANCY DRESS COSTUME (X-LARGE)**Unknown**£22.00**3.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B07PTZGQB6) [**Funidelia Official Pennywise IT Chapter Two Costume for Men with shirt pants collar and decorative pompoms IT Outfit for Adult Carnival Halloween and Party Costumes - Size S**Funidelia**£38.03**3.8★**▲ 917%**](https://www.amazon.co.uk/dp/B08SBZYYB9) [**Smiffys IT Chapter Two Pennywise Mask for Adults Full Head Latex with Hair White and Orange Officially Licensed Ideal for Halloween and Themed Fancy Dress Parties**Smiffys**£17.15**4.3★**▲ 254%**](https://www.amazon.co.uk/dp/B0CDLTV7MW) [**Smiffys IT Chapter Two Pennywise Costume for Adults Dress with Neck Ruffle and Tights Grey Officially Licensed Ideal for Halloween Stag and Hen Nights and Playful Fancy Dress**Smiffys**£29.10**5.0★**▲ 250%**](https://www.amazon.co.uk/dp/B0CDLWD26Q)
**~~View all trending →~~**
## **What buyers say about pennywise costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Material Quality**50%
*“Decent material and fit”*
**Advertised Vs Actual Product**25%
*“it's better than l had hoped for”*
### **What buyers complain about **
**Quality-Overall**75%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**64%
**Smell**7%
**Advertised Vs Actual Product**7%
**Shoulder Fit**7%
**Add-Ons/Attachments**7%
**Quality-Overall**7%
## **Common questions**
- **Is pennywise costume profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pennywise costume niche?**
- 13 brands and 42 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in pennywise costume?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 4.2%.
- **When does demand for pennywise costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 136.9× the quietest.
- **What does it cost to enter the pennywise costume niche?**
- Listings span £9.75–£88.14; the average listing price is £28.63 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.
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