---
title: "Pen Making Kit — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/pen-making-kit"
last_updated: "2026-07-31T13:40:41.142Z"
locale: en
meta:
description: "Niche score 45/100 · £59K/yr market · 115K searches/yr · £11.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £59K/yr market · 115K searches/yr · £11.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pen Making Kit — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **pen making kit**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 16Conversion 52Competition 67Returns 96Price range 31Avg price 50Brand share 45Review moat 76Quality gap 30
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****474**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£11.96**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£5.41–£19.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£59K**
£59K/yr · 115K searches
According to Flapen's Amazon United Kingdom niche tracking, pen making kit is a £59K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pen making kit market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£72K–£96K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 98%
**Open market**
**16%**
- Clementoni34% - MOMUSE16% - Bridokit11% - HappyKidsClub9% - BYHANO8% - Pen Maker Magic6% - Open — no brand owns it (6 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -19.0% search growth over the last 90 days.
6K4KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/pen-making-kit/trend)
## **Top pen making kit search terms**
- **pen making kit for kids**26K/yr-4.5%6.1% conv. - **pen making kit**29K/yr-21.3%2.6% conv. - **make your own pens**19K/yr-35.7%3.4% conv. - **pen maker**11K/yr-24.7%3.6% conv. - **make your own pens kit for kids**8K/yr+9.8%6.0% conv. - **pen maker set kids**6K/yr+5.3%3.9% conv. - **pen making**4K/yr-3.4%1.4% conv. - **diy pen making kit**4K/yr-14.3%3.4% conv. - **pen making set**4K/yr-27.6%4.7% conv. - **create your own pens**4K/yr-56.3%5.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/pen-making-kit/search-terms)
## **Top pen making kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£5K12%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bridokit Pen Making Kit for Kids Make Your Own 20 Pcs Personalised Sparkly Pens with 20 Kinds of Decorations Creative Arts and Craft Kits for Kids Girls Age 5 6 7 8 9 10 11 12 Girls Gifts Toys**Bridokit**£13.22**4.6★199 rev](https://www.amazon.co.uk/dp/B0FG8126N7) [2**MOMUSE DIY Pen Making Kit for Kids Girls 6-12 Pen Creator Studio Craft Kit**MOMUSE**£11.37**4.6★663 rev](https://www.amazon.co.uk/dp/B0F843MJ39) [3**DIY 12 3D Pens Creator Studio Kit for 5-12 Years Olds Gifts Girls Birthday Present Creative Arts and Craft Kits for kids Girls Toys Age 5-12 Party Bag Filler for kids Gifts for 5-12 Year Olds**HappyKidsClub**£12.34**4.2★60 rev](https://www.amazon.co.uk/dp/B0FB8TFGKH) [4**BYHANO DIY Pen Making Kit for Kids 15PCS Personalised Pens Pen Creator Studio Creative Craft kits for Kids Ideal Gifts for Girls Boys Ages 6+**BYHANO**£11.25**4.6★44 rev](https://www.amazon.co.uk/dp/B0FHB1HN98) [5**Clementoni- Pen Creator Studio: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)**Clementoni**£14.25**4.7★2,415 rev](https://www.amazon.co.uk/dp/B0C3XL1HZ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pen Maker Magic Deluxe Kit - DIY Pen Making Craft Set**Pen Maker Magic**£12.58**5 rev2mo ago](https://www.amazon.co.uk/dp/B0GZWFTYXH) [**Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10**Thedttoy**£12.91**13 rev3mo ago](https://www.amazon.co.uk/dp/B0GXFQ8KXX) [**Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents**Highttoy**£19.21**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GTVLBQSX) [**Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts**Molleyzi**£18.37**21 rev4mo ago](https://www.amazon.co.uk/dp/B0GRY15K9P) [**Pen Maker Magic Kawaii Kit - DIY Pen Making Craft Set**Pen Maker Magic**£7.18**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GQCGRXXN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pen Maker Magic Kawaii Kit - DIY Pen Making Craft Set**Pen Maker Magic**£7.18**4.4★**▲ 461%**](https://www.amazon.co.uk/dp/B0GQCGRXXN) [**Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts**Molleyzi**£18.37**4.7★**▲ 459%**](https://www.amazon.co.uk/dp/B0GRY15K9P) [**Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents**Highttoy**£19.21**5.0★**▲ 459%**](https://www.amazon.co.uk/dp/B0GTVLBQSX) [**Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10**Thedttoy**£12.91**4.7★**▲ 456%**](https://www.amazon.co.uk/dp/B0GXFQ8KXX) [**Pen Maker Magic Deluxe Kit - DIY Pen Making Craft Set**Pen Maker Magic**£12.58**5.0★**▲ 452%**](https://www.amazon.co.uk/dp/B0GZWFTYXH)
**~~View all trending →~~**
## **What buyers say about pen making kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**28%
*“Brilliant fun”*
**Gifting Purpose**18%
*“Great for gifting”*
**Quality-Overall**11%
*“Good quality”*
**Value For Money**10%
*“Good value for money”*
**Color**5%
*“Colourful good quality”*
**Design-Overall**4%
*“Lots of cute designs”*
**Ease Of Use**4%
*“Very easy to use”*
**Instructions/User Manual/Troubleshooting**2%
*“The provided instructions are clear”*
**Advertised Vs Actual Product**2%
*“Both work as advertised”*
**Creativity**2%
*“This is a great little craft kit for the kids”*
### **What buyers complain about **
**Value For Money**18%
*“Very expensive for what you are getting”*
**Ease Of Use**9%
*“It is a little tricky to get it back in correctly”*
**Size-Overall**8%
*“Loose fitting charms”*
**Durability**5%
*“didn't last as long as I would have liked”*
**Color**4%
*“Just wish there was more pretty colours and less of the dark greens and browns”*
**Product Condition**2%
*“I'm not sure if this is a return or if something went wrong in the factory as the package looks brand new”*
**Material Quality**2%
*“plastic is average”*
**Advertised Vs Actual Product**2%
*“looking at the photos on the item description”*
**Dry/Empty Ink**1%
*“The pre-installed ones have the ink level obscured though”*
**Strength**1%
*“The stand goes together and comes apart afterwards, easily”*
### **Top return reasons **
**Gifting Purpose**32%
**Size-Overall**30%
**Quality-Overall**7%
**Adhesion/Stickiness**5%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Product Condition**3%
**Ease Of Use**3%
**Leak-Proof**2%
## **Common questions**
- **Is pen making kit profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pen making kit niche?**
- 12 brands and 70 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in pen making kit?**
- Top complaints mined from reviews: Value For Money, Ease Of Use, Size-Overall. The return rate is 0.7%.
- **What does it cost to enter the pen making kit niche?**
- Listings span £5.41–£19.21; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.
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