---
title: "Products — party hats - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/party-hats/products"
last_updated: "2026-07-31T18:52:06.175Z"
locale: en
meta:
  description: "Niche score 57/100 · £164K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £164K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — party hats - Flapen"
---

# **party hats**

**Worth a look**

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 23Conversion 78Competition 54Returns 96Price range 0Avg price 15Brand share 78Review moat 91Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****184.85**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£164K**

£164K/yr · 401K searches

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.24**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.82–£10.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")