---
title: "Products — paper planes - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/paper-planes/products"
last_updated: "2026-07-31T13:58:39.351Z"
locale: en
meta:
  description: "Niche score 51/100 · £41K/yr market · 55K searches/yr · £10.20 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £41K/yr market · 55K searches/yr · £10.20 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — paper planes - Flapen"
---

# **paper planes**

**Worth a look**

Shows low returns (0.4%), but a small market ($41K/yr) keeps it on the watch list.

Market size 10Growth 54Conversion 76Competition 24Returns 98Price range 66Avg price 35Brand share 48Review moat 50Quality gap 76

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£2.81–£38.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+26.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,520.79**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.20**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£41K**

£41K/yr · 55K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")