---
title: "Paint Sticks — £111K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/paint-sticks"
last_updated: "2026-07-31T13:41:52.687Z"
locale: en
meta:
description: "Niche score 36/100 · £111K/yr market · 151K searches/yr · £8.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £111K/yr market · 151K searches/yr · £8.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paint Sticks — £111K/yr Amazon UK Niche (2026) - Flapen"
---
# **paint sticks**
**Skip it**
Prices mostly outside the sweet spot ($3.80–$14.43) — this niche doesn't clear our bar today.
Market size 27Growth 16Conversion 84Competition 20Returns 99Price range 0Avg price 22Brand share 26Review moat 53Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,373.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£111K**
£111K/yr · 151K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.01**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.80–£14.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paint sticks is a £111K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint sticks market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£120K–£160K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **16.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**5%**
- Paint Pop53% - JOYIN11% - Little Brian10% - Hmeuest9% - Amazon Basics6% - HTI6% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/paint-sticks/trend)
## **Top paint sticks search terms**
- **paint sticks**101K/yr-13.3%8.9% conv. - **paint sticks for children**24K/yr-12.6%10.7% conv. - **paint sticks for toddlers**11K/yr-29.5%9.3% conv. - **paint stick**7K/yr-31.9%3.2% conv. - **paint crayons**2K/yr-11.4%6.5% conv. - **paint sticks kids**3K/yr-59.8%5.5% conv. - **paints sticks for kids**2K/yr-76.3%1.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/paint-sticks/search-terms)
## **Top paint sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set**Paint Pop**£10.13**4.8★978 rev](https://www.amazon.co.uk/dp/B09VQ1QQ5S) [2**Paint Pop Paint Sticks 12 Pack Assorted - Kids Washable Drawing Crayon**Paint Pop**£6.12**4.6★386 rev](https://www.amazon.co.uk/dp/B09VQ4PCMG) [3**JOYIN 36 Colors Washable Tempera Paint Sticks Art Supplies Paint for Kids Quick Drying and No Mess Arts Project Gifts for Kids and Artists Birthday Valentine Easter Gifts for Boys Girls**JOYIN**£12.16**4.7★1,248 rev](https://www.amazon.co.uk/dp/B09C2N8ZXK) [4**Hmeuest Paint Sticks for Kids 12 Pack Vibrant Colours Quick Drying No Mess Easy Clean Up Multi-Surface Perfect for Gift & Art Project for Children**Hmeuest**£5.44**4.4★46 rev](https://www.amazon.co.uk/dp/B0F4D3T7Y6) [5**Little Brian Paint Sticks For Kids - 12 Pack Assorted Colours - Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint**Little Brian**£6.28**4.8★4,571 rev](https://www.amazon.co.uk/dp/B01A78UJUU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Tempera Paint Sticks for Kids Washable Twist-Up Fast Drying Easy Clean Up Multi-Surface 24 Colours Assorted**Amazon Basics**£6.33**19 rev2mo ago](https://www.amazon.co.uk/dp/B0FVX972P9) [**Hmeuest Paint Sticks for Kids 12 Pack Vibrant Colours Quick Drying No Mess Easy Clean Up Multi-Surface Perfect for Gift & Art Project for Children**Hmeuest**£5.44**46 rev1y ago](https://www.amazon.co.uk/dp/B0F4D3T7Y6) [**JUPITEARTH 12 Colours Tempera Paint Sticks for Kids Washable and Quick Drying Includes 120 Printable Colouring Pages and 30 Reward Stickers Non-Toxic Art Supplies for Drawing and Creative Crafts**JUPITEARTH**£7.61**756 rev2y ago](https://www.amazon.co.uk/dp/B0CSJTH9GX) [**HTI Fun Craft 24-Pack Tempera Paint Sticks for Kids | Washable Quick-Drying Non-Toxic Paint Set with 6 Glow 6 Metallic & 12 Classic Colours | Mess-Free Art Supplies for Children Ages 3+**HTI**£6.38**102 rev4y ago](https://www.amazon.co.uk/dp/B09X1HTVV1) [**Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set**Paint Pop**£10.13**978 rev4y ago](https://www.amazon.co.uk/dp/B09VQ1QQ5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Tempera Paint Sticks for Kids Washable Twist-Up Fast Drying Easy Clean Up Multi-Surface 24 Colours Assorted**Amazon Basics**£6.33**4.5★**▲ 356%**](https://www.amazon.co.uk/dp/B0FVX972P9) [**Little Brian Paint Sticks For Kids - 6 Pack Assorted Metallic Colours - Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint**Little Brian**£3.80**4.5★**▲ 165%**](https://www.amazon.co.uk/dp/B01HF7591A) [**HTI Fun Craft 24-Pack Tempera Paint Sticks for Kids | Washable Quick-Drying Non-Toxic Paint Set with 6 Glow 6 Metallic & 12 Classic Colours | Mess-Free Art Supplies for Children Ages 3+**HTI**£6.38**4.4★**▲ 149%**](https://www.amazon.co.uk/dp/B09X1HTVV1) [**Paint Pop Giant Storage Tube Assorted 30 Pack - Kids Large Art Crayon Set**Paint Pop**£13.39**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B09VQ321JM) [**JOYIN 36 Colors Washable Tempera Paint Sticks Art Supplies Paint for Kids Quick Drying and No Mess Arts Project Gifts for Kids and Artists Birthday Valentine Easter Gifts for Boys Girls**JOYIN**£12.16**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B09C2N8ZXK)
**~~View all trending →~~**
## **What buyers say about paint sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Bright colours”*
**Value For Money**16%
*“Worth the money”*
**Quality-Overall**12%
*“Excellent product”*
**Ease Of Use**9%
*“Easy to use”*
**Ease Of Cleaning**8%
*“easy to clean”*
**Fun/Entertainment Experience**4%
*“fun for young kids”*
**Paint Quality**3%
*“For 24 paints they are excellent value for money”*
**Mess Free**3%
*“Less mess”*
**Durability**3%
*“Perfect size for little hands, non toxic, washable and I think they will last a good while”*
**Engraving/Paint/Sublimation**3%
*“Great paint pens”*
### **What buyers complain about **
**Ease Of Cleaning**29%
*“Poor quality, crumble and leave big mess to clean up”*
**Paint Quality**21%
*“The paint comes off easily if anything gets on skin or clothes”*
**Value For Money**14%
*“It loses a star because I think the brand is expensive”*
**Size-Overall**14%
*“These paint sticks look big”*
**Quality-Overall**5%
*“But the quality is reflected in the price”*
### **Top return reasons **
**Quality-Overall**30%
**Ease Of Use**10%
**Gifting Purpose**10%
**Functionality-Overall**10%
**Color**10%
**Size-Overall**10%
**Water Resistance**10%
**Value For Money**10%
## **Common questions**
- **Is paint sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £111K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the paint sticks niche?**
- 8 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in paint sticks?**
- Top complaints mined from reviews: Ease Of Cleaning, Paint Quality, Value For Money. The return rate is 0.3%.
- **When does demand for paint sticks peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the paint sticks niche?**
- Listings span £3.80–£14.43; the average listing price is £8.01 (sweet spot $15–$100). The average incumbent carries 1,374 reviews — the moat a new listing must climb.
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