---
title: "Paint By Numbers for Children — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/paint-by-numbers-for-children"
last_updated: "2026-07-31T22:03:35.160Z"
locale: en
meta:
description: "Niche score 48/100 · £93K/yr market · 256K searches/yr · £9.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £93K/yr market · 256K searches/yr · £9.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paint By Numbers for Children — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **paint by numbers for children**
**Skip it**
Prices mostly outside the sweet spot ($2.50–$14.74) — this niche doesn't clear our bar today.
Market size 23Growth 11Conversion 47Competition 75Returns 97Price range 0Avg price 31Brand share 68Review moat 74Quality gap 52
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****530.39**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.70**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£93K**
£93K/yr · 256K searches
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.50–£14.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, paint by numbers for children is a £93K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint by numbers for children market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£58K–£78K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **—flat
**Sellers**
**36**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**31%**
- WEMEON21% - Pujeknm14% - Mandun Art12% - NEWENMO11% - Viart7% - MXJSUA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/paint-by-numbers-for-children/trend)
## **Top paint by numbers for children search terms**
- **paint by numbers for children**116K/yr-13.5%2.0% conv. - **paint by numbers for kids**31K/yr-45.2%1.4% conv. - **kids paint by numbers**22K/yr-8.9%1.5% conv. - **painting by numbers for kids**26K/yr-40.8%1.6% conv. - **paint by numbers kids**20K/yr-11.1%1.5% conv. - **kids painting by numbers**15K/yr-26.6%0.5% conv. - **painting by numbers for kids 6-12**15K/yr-20.5%2.2% conv. - **painting by numbers for children**6K/yr-67.7%1.1% conv. - **paint by numbers kits for kids**4K/yr-78.6%1.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/paint-by-numbers-for-children/search-terms)
## **Top paint by numbers for children products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WEMEON 4 Pack Paint by Numbers for Children with Framed- Easy Paint by Number for Kids Ages 4-8-12 Simple Painting Kits for Kids for Gift Home Wall Decor(8x8Inch)**WEMEON**£12.24**4.4★40 rev](https://www.amazon.co.uk/dp/B0DR88KF8F) [2**Paint by Numbers for Children Football Painting by Numbers Kits for Kids DIY Football Acrylic Oil Painting with Frame for Home Wall Art Decor Gift 7.8x7.8 Inch**Mandun Art**£7.36**4.0★30 rev](https://www.amazon.co.uk/dp/B0FX9PDVF8) [3**NEWENMO 4 Pack Paint by Numbers Kit Cute Animals Paint by Number with Frame Painting by Numbers DIY Acrylic Art Painting on Canvas for Home Decor 20x20cm**NEWENMO**£11.23**4.5★53 rev](https://www.amazon.co.uk/dp/B0FLDJ9MK4) [4**4 Pack Animal Paint by Numbers for Children with Wooden Frame Ages 4-8-12**Pujeknm**£11.30**4.6★158 rev](https://www.amazon.co.uk/dp/B0CZDZPJ8H) [5**4 Pack Butterfly Paint by Numbers for Children with Wooden Frame Ages 8-12**Pujeknm**£10.76**4.6★158 rev](https://www.amazon.co.uk/dp/B0D96DX5WT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YALKIN 4 Packs Paint by Numbers for Kids Easy Animals Cartoon Painting by Number Kits On Canvas for Adults Without Frame DIY Color Oil Painting Acrylic Paints Home Wall Decor 7.8x7.8in/20x20cm**YALKIN**£7.52**436 rev2mo ago](https://www.amazon.co.uk/dp/B0GZT7KGQV) [**YarnWhimsy 4 Pack Paint by Numbers for Children with Wooden Frame Outer Space Painting by Numbers for Kids 6-12 DIY Planets Kids Paint by Number Acrylic Oil Canvas for Gift Home Wall Decor 20x20cm**YarnWhimsy**£11.89**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GSDX77VB) [**Arttoplus Cartoon Paint by Numbers Kit for Children with Framed- Easy Paint by Numbers for Kids Ages 4-8-12 with Wooden Easel Acrylic Oil Painting by Number Kid for Gift Home Decor(8x12 inch)**Arttoplus**£8.02**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GR9RVDJ1) [**Yaostarart Birds Paint by Numbers for Children with Frame and Wooden Easel Paint by Numbers for Kids 6-12 Painting by Numbers for Kids Easy Painting Kits for Home Decor and Gifts 8x8in**Yaostarart**£8.08**2 rev7mo ago](https://www.amazon.co.uk/dp/B0GDGH8KDC) [**Viart Dog Paint by Numbers for Children with Frame Easy Paint by Number for Kids Ages 4-8-12 Dog Painting by Numbers for Kids Perfect for Gift Home Wall Decor(8x8 inch)**Viart**£7.90**26 rev7mo ago](https://www.amazon.co.uk/dp/B0G6K2S9V3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YarnWhimsy 4 Pack Paint by Numbers for Children with Wooden Frame Outer Space Painting by Numbers for Kids 6-12 DIY Planets Kids Paint by Number Acrylic Oil Canvas for Gift Home Wall Decor 20x20cm**YarnWhimsy**£11.89**4.0★**▲ 363%**](https://www.amazon.co.uk/dp/B0GSDX77VB) [**YALKIN 4 Packs Paint by Numbers for Kids Easy Animals Cartoon Painting by Number Kits On Canvas for Adults Without Frame DIY Color Oil Painting Acrylic Paints Home Wall Decor 7.8x7.8in/20x20cm**YALKIN**£7.52**4.4★**▲ 363%**](https://www.amazon.co.uk/dp/B0GZT7KGQV) [**Arttoplus Cartoon Paint by Numbers Kit for Children with Framed- Easy Paint by Numbers for Kids Ages 4-8-12 with Wooden Easel Acrylic Oil Painting by Number Kid for Gift Home Decor(8x12 inch)**Arttoplus**£8.02**5.0★**▲ 358%**](https://www.amazon.co.uk/dp/B0GR9RVDJ1) [**Yaostarart Birds Paint by Numbers for Children with Frame and Wooden Easel Paint by Numbers for Kids 6-12 Painting by Numbers for Kids Easy Painting Kits for Home Decor and Gifts 8x8in**Yaostarart**£8.08**5.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0GDGH8KDC) [**Paint by Numbers for Children with Frame and Woodeen Easel Turtle Painting by Numbers Kits for Kids Ages 4-8-12 DIY Turtle Acrylic Oil Painting for Home Wall Art Decor Gift 7.8x7.8Inch**Mandun Art**£7.86**4.0★**▲ 237%**](https://www.amazon.co.uk/dp/B0FX9TGCJN)
**~~View all trending →~~**
## **What buyers say about paint by numbers for children**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The pictures are nice”*
**Fun/Entertainment Experience**18%
*“Grandchildren enjoyed activity for 30 minutes”*
**Gifting Purpose**15%
*“Would make a great gift”*
**Value For Money**12%
*“Good value of money”*
**Color**10%
*“Easy to follow colours are lovely”*
**Creativity**6%
*“do something creative”*
**Advertised Vs Actual Product**4%
*“As described”*
**Paint Quality**3%
*“the real appeal is how approachable it is for kids who are not used to painting”*
**Design-Overall**3%
*“Nice design”*
**Mess Free**2%
*“Not too messy which is great”*
### **What buyers complain about **
**Size-Overall**20%
*“Too small”*
**Paint Quality**15%
*“Dried up paint unusable”*
**Quality-Overall**15%
*“Very disappointed as it wasnt cheap”*
**Wrinkles**13%
*“But more importantly what they mean by not framed is the canvas is folded up into a rectangle about 5x6 so its full of deep creases”*
**Display Colors**10%
*“Non of the colours were numbered correctly”*
**Gifting Purpose**10%
*“Not very appropriate for a present for a seven year old girl”*
**Thickness**3%
*“paints were extremely thick”*
**Color**3%
*“the water colour was so bad”*
**Functionality-Overall**3%
*“It didn't even work”*
**Value For Money**3%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**36%
**Gifting Purpose**13%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Paint Quality**7%
**Print Quality**6%
**Quality-Overall**5%
**Ease Of Use**4%
**Hard Feel**4%
**Material Quality**4%
## **Common questions**
- **Is paint by numbers for children profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 41 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the paint by numbers for children niche?**
- 24 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in paint by numbers for children?**
- Top complaints mined from reviews: Size-Overall, Paint Quality, Quality-Overall. The return rate is 0.7%.
- **When does demand for paint by numbers for children peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the paint by numbers for children niche?**
- Listings span £2.50–£14.74; the average listing price is £9.70 (sweet spot $15–$100). The average incumbent carries 530 reviews — the moat a new listing must climb.
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