---
title: "Othello Board Game — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/othello-board-game"
last_updated: "2026-07-31T16:38:57.985Z"
locale: en
meta:
description: "Niche score 34/100 · £24K/yr market · 36K searches/yr · £12.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £24K/yr market · 36K searches/yr · £12.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Othello Board Game — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **othello board game**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 13Conversion 63Competition 6Returns 95Price range 30Avg price 51Brand share 0Review moat 72Quality gap 65
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****617**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.14**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.19–£18.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£24K**
£24K/yr · 36K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, othello board game is a £24K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **othello board game market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **£30K–£36K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#868**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Ideal73% - SAJTOX13% - KOKOSUN8% - TOYANDONA6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/othello-board-game/trend)
## **Top othello board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£4K30%£7K45%£11K60%£15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ideal Othello Classic Game: A minute to learn One Colour One Size**Ideal**£16.50**4.7★2,921 rev](https://www.amazon.co.uk/dp/B008DBZCQ0) [2**Ideal | John Adams Othello No Lose Pieces Nylon One Size**Ideal**£14.32**4.4★687 rev](https://www.amazon.co.uk/dp/B00JGOMXGK) [3**Othello Classic Strategy Board Game Full Set for Two Players Perfect for Family Game Nights and Competitive Play**SAJTOX**£18.29**4.4★17 rev](https://www.amazon.co.uk/dp/B0F6N46JL6) [4**John Adams Ideal Othello On the Move travel game: A minute to learn a lifetime to master Family Strategy Game For 2 Players Ages 7+ Multicolor**Ideal**£9.42**4.3★278 rev](https://www.amazon.co.uk/dp/B00B98N5A4) [5**TOYANDONA 1 Set Magnetic Board Game Toys Reversi Game Draughts Board Game Set Folding Travel Games Black White Gobang**TOYANDONA**£12.05**4.1★26 rev](https://www.amazon.co.uk/dp/B095KF2LZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Othello Classic Strategy Board Game Full Set for Two Players Perfect for Family Game Nights and Competitive Play**SAJTOX**£18.29**17 rev11mo ago](https://www.amazon.co.uk/dp/B0F6N46JL6) [**KOKOSUN Reversi Travel Board Game Set -20 Centimeters Magnetic Folding Strategy Board Game set Family Fun Game Gift for Kids/Adults**KOKOSUN**£7.23**22 rev1y ago](https://www.amazon.co.uk/dp/B0CP9CG5DB) [**KOKOSUN Reversi Board Game Mini Set -7.9 With Magnetic Folding Board Family Fun Game Toys for Kids/Adults**KOKOSUN**£7.19**368 rev4y ago](https://www.amazon.co.uk/dp/B08T5TFD16) [**TOYANDONA 1 Set Magnetic Board Game Toys Reversi Game Draughts Board Game Set Folding Travel Games Black White Gobang**TOYANDONA**£12.05**26 rev5y ago](https://www.amazon.co.uk/dp/B095KF2LZL) [**Ideal | John Adams Othello No Lose Pieces Nylon One Size**Ideal**£14.32**687 rev12y ago](https://www.amazon.co.uk/dp/B00JGOMXGK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Othello Classic Strategy Board Game Full Set for Two Players Perfect for Family Game Nights and Competitive Play**SAJTOX**£18.29**4.4★**▲ 228%**](https://www.amazon.co.uk/dp/B0F6N46JL6) [**John Adams Ideal Othello On the Move travel game: A minute to learn a lifetime to master Family Strategy Game For 2 Players Ages 7+ Multicolor**Ideal**£9.42**4.3★**▲ 77%**](https://www.amazon.co.uk/dp/B00B98N5A4) [**KOKOSUN Reversi Travel Board Game Set -20 Centimeters Magnetic Folding Strategy Board Game set Family Fun Game Gift for Kids/Adults**KOKOSUN**£7.23**4.3★**▲ 58%**](https://www.amazon.co.uk/dp/B0CP9CG5DB) [**TOYANDONA 1 Set Magnetic Board Game Toys Reversi Game Draughts Board Game Set Folding Travel Games Black White Gobang**TOYANDONA**£12.05**4.1★**— 6%**](https://www.amazon.co.uk/dp/B095KF2LZL) [**Ideal | John Adams Othello No Lose Pieces Nylon One Size**Ideal**£14.32**4.4★**— 7%**](https://www.amazon.co.uk/dp/B00JGOMXGK)
**~~View all trending →~~**
## **What buyers say about othello board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**42%
*“great game for all ages”*
**Size-Overall**17%
*“good the counters fit in their own grooves”*
**Gifting Purpose**17%
*“Made a great Christmas present”*
**Ease Of Use**8%
*“Easy to learn”*
**Quality-Overall**8%
*“Good quality”*
**Portability**8%
*“This is great for a portable game”*
### **What buyers complain about **
**Ease Of Use**100%
*“A bit fiddly”*
### **Top return reasons **
**Size-Overall**48%
**Defective Material/Parts**9%
**Storage Capacity**9%
**Quality-Overall**9%
**Magnetic Strength/Adsorption**7%
**Value For Money**7%
**Functionality-Overall**7%
**Grip**3%
**Portability**2%
## **Common questions**
- **Is othello board game profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the othello board game niche?**
- 4 brands and 33 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in othello board game?**
- Top complaints mined from reviews: Ease Of Use. The return rate is 1.0%.
- **When does demand for othello board game peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the othello board game niche?**
- Listings span £7.19–£18.29; the average listing price is £12.14 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)