---
title: "Needle Felting Kit — £148K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/needle-felting-kit"
last_updated: "2026-07-31T14:16:04.219Z"
locale: en
meta:
description: "Niche score 51/100 · £148K/yr market · 390K searches/yr · £12.80 avg price. Soft demand (-34.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £148K/yr market · 390K searches/yr · £12.80 avg price. Soft demand (-34.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Needle Felting Kit — £148K/yr Amazon UK Niche (2026) - Flapen"
---
# **needle felting kit**
**Worth a look**
Shows low returns (0.5%), but soft demand (-34.5% this quarter) keeps it on the watch list.
Market size 32Growth 8Conversion 37Competition 70Returns 98Price range 43Avg price 57Brand share 67Review moat 83Quality gap 48
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****338.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.43–£22.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£148K**
£148K/yr · 390K searches
**Growth**
**Bad****-34.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, needle felting kit is a £148K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **needle felting kit market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£102K–£128K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#461**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**65%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**30%**
- Axmru24% - luokefe21% - Redamancy9% - Doxiru6% - Qzma6% - WenYa6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/needle-felting-kit/trend)
## **Top needle felting kit search terms**
- **needle felting kit**125K/yr-34.1%1.9% conv. - **felting kit**81K/yr-31.2%2.1% conv. - **needle felting**53K/yr-34.2%1.4% conv. - **felting**23K/yr-34.2%1.0% conv. - **needle felting kits for beginners**18K/yr-22.1%1.6% conv. - **felting kits for beginners adults**27K/yr-56.0%1.8% conv. - **felting kits**15K/yr-28.8%0.9% conv. - **needle felting kits**12K/yr-29.6%0.6% conv. - **needle felt**8K/yr-22.7%1.4% conv. - **needle felt kit**7K/yr-29.2%2.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/needle-felting-kit/search-terms)
## **Top needle felting kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£9K9%£13K12%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**118 Pcs Needle Felting Kits for Beginners Adults 48 Colors Felting Wool**Axmru**£17.04**4.5★227 rev](https://www.amazon.co.uk/dp/B0C2VH875S) [2**luokefe 24 Colors Needle Felting Kit Felting Kit with Tools Storage Bag**luokefe**£17.59**4.7★57 rev](https://www.amazon.co.uk/dp/B0D5YJVF8F) [3**Axmru Needle Felting Kits for Beginners Adults 9 Pcs Succulent**Axmru**£15.40**4.4★45 rev](https://www.amazon.co.uk/dp/B0D2DDNKP6) [4**Redamancy 36Pcs Wool Felting Needle Tools 3 Sizes Felting Needles Kit with Wooden Handle Ideal for Beginners or Professionals**Redamancy**£6.48**4.6★1,246 rev](https://www.amazon.co.uk/dp/B0DMSFW1C2) [5**WenYa 200+Pcs Needle Felting Starter Kit 48 Colours Wool and Felting Pad Included Tools and Storage Box DIY Craft Gifts**WenYa**£17.39**4.5★38 rev](https://www.amazon.co.uk/dp/B0CS335HF6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Namner Needle Felting Kit 7 Cute Animal Felting Kits for Beginners Adults**Namner**£14.23**13 rev3mo ago](https://www.amazon.co.uk/dp/B0GVNGZ5RM) [**Redamancy 36 Colours Needle Felting Wool 108g with Needles Beginner-Friendly Wool Art Set for DIY Crafts Decoration 3g/Color**Redamancy**£10.54**164 rev8mo ago](https://www.amazon.co.uk/dp/B0G43T85RD) [**COGVOHY 34 PCS Wool Felting Needle Tools 3 Sizes Felting Needles with Wooden Handle Felt Pad Woolcraft Template Applique Crafts for Beginners Professionals DIY Crafting**COGVOHY**£8.25**7 rev8mo ago](https://www.amazon.co.uk/dp/B0G41LX1H6) [**Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)**Ainiv**£5.43**50 rev8mo ago](https://www.amazon.co.uk/dp/B0G32LQRDC) [**47 Pcs Needle Felting Kit 24 Colors Felting Wool Felting Needle Starter Kit Needle Felting Tools and Supplies with Storage Bag and Instruction for Beginners DIY Craft for DIY Craft Animal Home Dec**PokeAir**£15.89**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FNCLSMYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Namner Needle Felting Kit 7 Cute Animal Felting Kits for Beginners Adults**Namner**£14.23**4.4★**▲ 513%**](https://www.amazon.co.uk/dp/B0GVNGZ5RM) [**Redamancy 36 Colours Needle Felting Wool 108g with Needles Beginner-Friendly Wool Art Set for DIY Crafts Decoration 3g/Color**Redamancy**£10.54**4.6★**▲ 175%**](https://www.amazon.co.uk/dp/B0G43T85RD) [**Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)**Ainiv**£5.43**3.6★**▲ 138%**](https://www.amazon.co.uk/dp/B0G32LQRDC) [**Qzma Needle Felting Kit Wool Roving 20 Colors Set Wool Felting Kit**Qzma**£12.08**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B0CFVCFM24) [**COGVOHY 34 PCS Wool Felting Needle Tools 3 Sizes Felting Needles with Wooden Handle Felt Pad Woolcraft Template Applique Crafts for Beginners Professionals DIY Crafting**COGVOHY**£8.25**4.1★**▲ 117%**](https://www.amazon.co.uk/dp/B0G41LX1H6)
**~~View all trending →~~**
## **What buyers say about needle felting kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Not expensive”*
**Quality-Overall**14%
*“Good quality and variety”*
**Gifting Purpose**10%
*“Recommended - cute for a gift”*
**Advertised Vs Actual Product**9%
*“As described”*
**Instructions/User Manual/Troubleshooting**5%
*“Instructions are beginner friendly”*
**Color**5%
*“Nice colours”*
**Design-Overall**3%
*“Perfect for small DIY projects”*
**Ease Of Use**3%
*“easy to use”*
**Fun/Entertainment Experience**3%
*“Good fun”*
**Material Quality**3%
*“Fab set of wools for detail and highlight colours, supplement with main shades for larger creations”*
### **What buyers complain about **
**Quality-Overall**16%
*“Not the best quality”*
**Instructions/User Manual/Troubleshooting**10%
*“Instructions not good”*
**Durability**10%
*“they kept Breaking”*
**Value For Money**7%
*“Poor value for money”*
**Advertised Vs Actual Product**6%
*“So disappointed and deceived by the picture thump plate”*
**Size-Overall**5%
*“Smaller than I expected”*
**Strength**5%
*“Needles are not strong”*
**Soft Feel**4%
*“would no way felt”*
**Gifting Purpose**2%
*“Not a surprise”*
**Material Quality**2%
*“although the crafting materials don't look enough”*
### **Top return reasons **
**Instructions/User Manual/Troubleshooting**17%
**Quality-Overall**13%
**Material Quality**9%
**Gifting Purpose**9%
**Durability**8%
**Color**8%
**Size-Overall**6%
**Rusts/Corrodes**6%
**Defective Material/Parts**5%
**Functionality-Overall**3%
## **Common questions**
- **Is needle felting kit profitable to sell on Amazon United Kingdom?**
- The niche generates £148K/yr across 39 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the needle felting kit niche?**
- 21 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in needle felting kit?**
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Durability. The return rate is 0.5%.
- **When does demand for needle felting kit peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the needle felting kit niche?**
- Listings span £4.43–£22.97; the average listing price is £12.80 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.
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