---
title: "Search terms — neca - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/neca/search-terms"
last_updated: "2026-07-31T15:31:17.724Z"
locale: en
meta:
  description: "Niche score 42/100 · £28K/yr market · 361K searches/yr · £33.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £28K/yr market · 361K searches/yr · £33.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — neca - Flapen"
---

# **neca**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 7Growth 15Conversion 3Competition 81Returns 97Price range 84Avg price 95Brand share 13Review moat 78Quality gap 24

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£33.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£5.61–£74.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Review moat**

**Great****446.56**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£28K**

£28K/yr · 361K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale