[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-neca":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":223,"demand":228,"seasonality":297,"brandShare":298,"products":320,"feedback":555,"searchTerms":683,"related":711,"lastUpdated":166},"a47fceaf-b563-46cc-9686-71df24e5ddb7","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":172,"unitsSoldMin":173,"unitsSoldAvgMin":172,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":179,"top20BrandShare":180,"primePct":181,"oosRate":182},27819,360626,3.1734,-0.1916,0.0023,0.3388,0.9476,4.62,447,33.54,5.61,74.94,48,1250,0.125,0.0061,2,9,"neca","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fneca","Hobbies","2026-07-30T00:37:14.160157+00:00",11,19,132,[],2500,0,1000,100,33540,41925,39,183,0.734,1,0.6875,0.0521,{"score":184,"verdict":185,"components":186},42,"skip",[187,192,195,199,202,205,208,213,216,219],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",7,0.15,27819.41,{"key":193,"score":194,"weight":190,"raw":148},"growth",15,{"key":196,"score":197,"weight":198,"raw":149},"conversion",3,0.1,{"key":200,"score":201,"weight":190,"raw":150},"competition",81,{"key":203,"score":204,"weight":198,"raw":151},"brandShare",13,{"key":206,"score":207,"weight":198,"raw":152},"qualityGap",24,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",78,0.05,446.56,{"key":214,"score":215,"weight":198,"raw":160},"returns",97,{"key":217,"score":218,"weight":211,"raw":154},"avgPrice",95,{"key":220,"score":221,"weight":211,"raw":222},"priceRange",84,0.8645607961921246,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.36,12.1,0.0064,27484,{"points":229,"droppedPartialWeek":296},[230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293],{"week":231,"volume":232},"2026-03-01",6700,{"week":234,"volume":235},"2026-03-08",6488,{"week":237,"volume":238},"2026-03-15",6409,{"week":240,"volume":241},"2026-03-22",5157,{"week":243,"volume":244},"2026-03-29",5287,{"week":246,"volume":247},"2026-04-05",5496,{"week":249,"volume":250},"2026-04-12",5076,{"week":252,"volume":253},"2026-04-19",4600,{"week":255,"volume":256},"2026-04-26",4545,{"week":258,"volume":259},"2026-05-03",4772,{"week":261,"volume":262},"2026-05-10",4469,{"week":264,"volume":265},"2026-05-17",4565,{"week":267,"volume":268},"2026-05-24",4512,{"week":270,"volume":271},"2026-05-31",4326,{"week":273,"volume":274},"2026-06-07",4798,{"week":276,"volume":277},"2026-06-14",4945,{"week":279,"volume":280},"2026-06-21",5239,{"week":282,"volume":283},"2026-06-28",5912,{"week":285,"volume":286},"2026-07-05",4763,{"week":288,"volume":289},"2026-07-12",4223,{"week":291,"volume":292},"2026-07-19",4358,{"week":294,"volume":295},"2026-07-26",4728,false,null,{"top":299,"otherBrandCount":318,"otherClickShare":319},[300,303,306,309,312,315],{"brand":301,"clickShare":302},"NECA",0.8434,{"brand":304,"clickShare":305},"Zhongkaihua",0.0459,{"brand":307,"clickShare":308},"The Noble Collection",0.024399999999999998,{"brand":310,"clickShare":311},"GINGER TECH",0.0189,{"brand":313,"clickShare":314},"Jada",0.0149,{"brand":316,"clickShare":317},"Just Play",0.0137,5,0.038799999999999835,[321,332,342,353,363,373,384,394,403,413,422,432,443,452,462,472,482,491,501,510,518,527,536,545],{"asin":322,"title":323,"brand":301,"imageUrl":324,"price":325,"rating":326,"reviews":327,"clickShare90":328,"clickShare360":329,"launchDate":330,"amazonUrl":331},"B0FRFZV2V1","NECA Official - Terrifier - Ultimate Art the Clown 7 Scale Action Figure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lqcV6qvvL.jpg",44.65,4.9,53,0.1245,0.0769,"2025-09-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FRFZV2V1",{"asin":333,"title":334,"brand":301,"imageUrl":335,"price":336,"rating":326,"reviews":337,"clickShare90":338,"clickShare360":339,"launchDate":340,"amazonUrl":341},"B00BGO952I","NECA - Silence of the Lambs - 7","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31P+3vyhd5L.jpg",37,33,0.0756,0.09,"2024-08-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00BGO952I",{"asin":343,"title":344,"brand":301,"imageUrl":345,"price":346,"rating":347,"reviews":348,"clickShare90":349,"clickShare360":350,"launchDate":351,"amazonUrl":352},"B01C7WQIAY","Terminator 51911 Ultimate Tech Noir T-800 Figure 7-Inch","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DwfR+MSwL.jpg",39.31,4.5,669,0.0494,0.0348,"2016-02-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01C7WQIAY",{"asin":354,"title":355,"brand":304,"imageUrl":356,"price":357,"rating":358,"reviews":359,"clickShare90":305,"clickShare360":360,"launchDate":361,"amazonUrl":362},"B0DWFJFWM1","Zhongkaihua Freddy Krueger Figure Freddy Krueger Action Figure 18CM PVC Model Christmas Home Desk Ornament Birthday Collection Halloween Decoration Gift For Adult","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31o4nxAWZaL.jpg",17.46,4.4,56,0.0329,"2025-02-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWFJFWM1",{"asin":364,"title":365,"brand":301,"imageUrl":366,"price":367,"rating":368,"reviews":194,"clickShare90":369,"clickShare360":370,"launchDate":371,"amazonUrl":372},"B0G2JPJXPS","Halloween H20: 20 Years Later - Ultimate Michael Myers 7","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415zxnwwrtL.jpg",43.17,4.7,0.0433,0.0169,"2025-12-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G2JPJXPS",{"asin":374,"title":375,"brand":301,"imageUrl":376,"price":377,"rating":378,"reviews":379,"clickShare90":380,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B0F3PCGN7J","NECA Robocop - Ultimate 7","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31npYrCCZEL.jpg",40.89,4.3,4,0.039,0.0196,"2025-10-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F3PCGN7J",{"asin":385,"title":386,"brand":301,"imageUrl":387,"price":388,"rating":368,"reviews":389,"clickShare90":390,"clickShare360":391,"launchDate":392,"amazonUrl":393},"B07VWYV2T3","ALIENS 40TH ANNIVERSARY BIG CHAP ULTIMATE 7IN ACTION FIGURE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41n7jgv1o+L.jpg",45.07,1171,0.0357,0.0157,"2016-06-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07VWYV2T3",{"asin":395,"title":396,"brand":301,"imageUrl":397,"price":398,"rating":172,"reviews":172,"clickShare90":399,"clickShare360":400,"launchDate":401,"amazonUrl":402},"B0GCQKS5V7","NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kZPSxeW3L.jpg",35.34,0.0354,0.0077,"2026-04-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GCQKS5V7",{"asin":404,"title":405,"brand":301,"imageUrl":406,"price":407,"rating":347,"reviews":408,"clickShare90":409,"clickShare360":410,"launchDate":411,"amazonUrl":412},"B0D2HRYJLK","NECA Ghostface Inferno Action Figure 18Cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vpqbbLTuL.jpg",45.47,145,0.0345,0.0324,"2024-05-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D2HRYJLK",{"asin":414,"title":415,"brand":301,"imageUrl":416,"price":417,"rating":318,"reviews":161,"clickShare90":418,"clickShare360":419,"launchDate":420,"amazonUrl":421},"B0GGF4BPMT","NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410AEDk8GpL.jpg",33.21,0.0305,0.0066,"2026-04-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GGF4BPMT",{"asin":423,"title":424,"brand":301,"imageUrl":425,"price":426,"rating":347,"reviews":427,"clickShare90":428,"clickShare360":429,"launchDate":430,"amazonUrl":431},"B07G9JZLMQ","NECA Predator 51572 7 Inch Action Figure Ultimate Fugitive","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mMvgdd0SL.jpg",38.02,1491,0.0272,0.0231,"2018-08-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07G9JZLMQ",{"asin":433,"title":434,"brand":301,"imageUrl":435,"price":436,"rating":437,"reviews":438,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B09NTPKF5G","NECA Official Ultimate Robocop Battled Damaged with Chair Action Figure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zaO7QFeAL.jpg",54.65,4.6,169,0.0264,0.0234,"2021-12-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09NTPKF5G",{"asin":444,"title":445,"brand":301,"imageUrl":446,"price":447,"rating":378,"reviews":162,"clickShare90":448,"clickShare360":449,"launchDate":450,"amazonUrl":451},"B0G3RM9QJD","NECA Official - Halloween: Resurrection - Ultimate Michael Myers 7 Scale Action Figure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ilYm3onHL.jpg",39.81,0.026,0.0082,"2026-02-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G3RM9QJD",{"asin":453,"title":454,"brand":301,"imageUrl":455,"price":456,"rating":368,"reviews":457,"clickShare90":458,"clickShare360":459,"launchDate":460,"amazonUrl":461},"B0F9B33CHF","NECA - Halloween 6: Michael Myers - 7 Inch Scale Action Figure - Ultimate Michael Myers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31U3HNSGKtL.jpg",42.13,139,0.0201,0.0526,"2025-09-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F9B33CHF",{"asin":463,"title":464,"brand":301,"imageUrl":465,"price":466,"rating":467,"reviews":468,"clickShare90":381,"clickShare360":469,"launchDate":470,"amazonUrl":471},"B0BZQKC1NB","NECA Invisible Man Action Figure 18Cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+MBXev9AL.jpg",26.7,4.8,211,0.0202,"2023-04-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BZQKC1NB",{"asin":473,"title":474,"brand":301,"imageUrl":475,"price":476,"rating":437,"reviews":477,"clickShare90":478,"clickShare360":479,"launchDate":480,"amazonUrl":481},"B000CIDGX8","Neca Friday the 13th 25th Anniversary Boxed Set with Two Figures","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BKwiCkm6L.jpg",49.43,16,0.0191,0.0068,"2002-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000CIDGX8",{"asin":483,"title":484,"brand":310,"imageUrl":485,"price":486,"rating":487,"reviews":197,"clickShare90":311,"clickShare360":488,"launchDate":489,"amazonUrl":490},"B0GYDNW7J8","Ghostface Action Figure 18cm Posable Horror Figurine with Accessorie PVC Model Statue for Collectors Home Décor Gifts","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Jf5LpkiRL.jpg",16.12,3.4,0.0041,"2026-04-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GYDNW7J8",{"asin":492,"title":493,"brand":301,"imageUrl":494,"price":495,"rating":437,"reviews":496,"clickShare90":497,"clickShare360":498,"launchDate":499,"amazonUrl":500},"B0B8X2N9NC","NECA - E.T. - 40th Anniversary E.T. Ultimate 7 Action Figure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41udc4kCH9L.jpg",30.25,99,0.0166,0.0062,"2022-08-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B8X2N9NC",{"asin":502,"title":503,"brand":301,"imageUrl":504,"price":156,"rating":437,"reviews":505,"clickShare90":506,"clickShare360":507,"launchDate":508,"amazonUrl":509},"B0D5MTTHPV","NECA Pack 2 Action Figures Jack And David 18Cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31nN5eE8+kL.jpg",20,0.0165,0.031,"2024-05-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D5MTTHPV",{"asin":511,"title":512,"brand":301,"imageUrl":513,"price":514,"rating":318,"reviews":515,"clickShare90":314,"clickShare360":418,"launchDate":516,"amazonUrl":517},"B0F8DBCPQ1","Neca : BEETLEJUICE STRIPED SUIT - BEETLEJUICE ULTIMATE 7 INCH Action Figure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41drc7+iGjL.jpg",42.95,10,"2025-06-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F8DBCPQ1",{"asin":519,"title":520,"brand":313,"imageUrl":521,"price":522,"rating":467,"reviews":523,"clickShare90":314,"clickShare360":524,"launchDate":525,"amazonUrl":526},"B096ZKTFB7","Jada Universal Monsters Frankenstein 6 Deluxe Collector Figure Black One Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QUUct2SAL.jpg",20.72,860,0.0115,"2021-06-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB096ZKTFB7",{"asin":528,"title":529,"brand":316,"imageUrl":530,"price":531,"rating":347,"reviews":532,"clickShare90":317,"clickShare360":533,"launchDate":534,"amazonUrl":535},"B0F6VQLN2J","Just Play Tiny Nightmares Figure Blind Box Collectible Figure Series 1 Kids Toys for Ages 3 Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51nnRYsNCtL.jpg",8.46,58,0.0136,"2025-05-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F6VQLN2J",{"asin":537,"title":538,"brand":301,"imageUrl":539,"price":540,"rating":368,"reviews":541,"clickShare90":317,"clickShare360":542,"launchDate":543,"amazonUrl":544},"B01HISYLQK","Evil dead 41957 27-Inch Ultimate Ash Action Figure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51dyyLSz8+L.jpg",35.82,347,0.0141,"2016-06-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01HISYLQK",{"asin":546,"title":547,"brand":301,"imageUrl":548,"price":549,"rating":437,"reviews":550,"clickShare90":551,"clickShare360":552,"launchDate":553,"amazonUrl":554},"B0D464WCLW","NECA Jigsaw Action Figure Red Tunic 18Cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31I5vfqmKNL.jpg",41.44,34,0.0133,0.0205,"2024-05-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D464WCLW",{"love":556,"hate":616,"returnReasons":661},[557,564,571,578,585,592,597,601,605,611],{"topic":558,"percentOfMentions":559,"verbatims":560},"Quality-Overall",0.41240000000000004,[561,562,563],"its well made","Excellent product","Great quality",{"topic":565,"percentOfMentions":566,"verbatims":567},"Collectibles",0.2161,[568,569,570],"Excellent collectable","This is great for any collectors","nice addition to the collection",{"topic":572,"percentOfMentions":573,"verbatims":574},"Value For Money",0.0645,[575,576,577],"Great value","Excellent for the money","Worth the price",{"topic":579,"percentOfMentions":580,"verbatims":581},"Gifting Purpose",0.0387,[582,583,584],"a brilliant gift for any horror fan","Absolutely gorgeous great gift the recipient loved it","Bought as Xmas present",{"topic":586,"percentOfMentions":587,"verbatims":588},"Design-Overall",0.0333,[589,590,591],"Great attention to detail","the light effect suits the Pennywise design really well","The attention to detail is brilliant including the bright red eyes",{"topic":593,"percentOfMentions":594,"verbatims":595},"Storage Capacity",0.0323,[596],"handy storage for small things",{"topic":598,"percentOfMentions":594,"verbatims":599},"Weight Heavy",[600],"has a substantial weight to it also",{"topic":602,"percentOfMentions":594,"verbatims":603},"Advertised Vs Actual Product",[604],"is exactly as advertised",{"topic":606,"percentOfMentions":594,"verbatims":607},"Size-Overall",[608,609,610],"great size","Great ornamental size","Good size and quality",{"topic":612,"percentOfMentions":613,"verbatims":614},"Assembly\u002FInstallation",0.0161,[615],"easy to assemble",[617,623,627,631,636,640,644,649,653,657],{"topic":606,"percentOfMentions":618,"verbatims":619},0.2444,[620,621,622],"I would of expected it to be taller or same size","Smaller than anticipated","The only downside for us was that it came up a little smaller than we were expecting",{"topic":558,"percentOfMentions":624,"verbatims":625},0.11109999999999999,[626],"Junk",{"topic":572,"percentOfMentions":624,"verbatims":628},[629,630],"Expensive","not worth the price",{"topic":632,"percentOfMentions":624,"verbatims":633},"Brightness\u002FShine\u002FGlow",[634,635],"Eyes dont light up","the eyes do not glow or illuminate",{"topic":602,"percentOfMentions":637,"verbatims":638},0.0556,[639],"This is direct false advertising",{"topic":641,"percentOfMentions":637,"verbatims":642},"Defective Material\u002FParts",[643],"Failty",{"topic":645,"percentOfMentions":646,"verbatims":647},"Display-Overall",0.0278,[648],"its hard to display this",{"topic":650,"percentOfMentions":646,"verbatims":651},"Ease Of Use",[652],"a little tricky to move at first",{"topic":654,"percentOfMentions":646,"verbatims":655},"Adhesion\u002FStickiness",[656],"ended up super glueing to a metal base",{"topic":658,"percentOfMentions":646,"verbatims":659},"Functionality-Overall",[660],"ballon doesnt stand up",[662,664,667,669,670,673,674,676,679,681],{"reason":641,"pct":663},0.18,{"reason":665,"pct":666},"Product Condition",0.16,{"reason":602,"pct":668},0.14,{"reason":606,"pct":668},{"reason":671,"pct":672},"Wrinkles",0.08,{"reason":579,"pct":672},{"reason":558,"pct":675},0.06,{"reason":677,"pct":678},"Color",0.04,{"reason":680,"pct":678},"Strength",{"reason":682,"pct":678},"Sharpness",[684,688,693,698,702,707],{"term":163,"volume":685,"growthQoq":686,"conversionRate":687},132259,-0.1526,0.0006,{"term":689,"volume":690,"growthQoq":691,"conversionRate":692},"neca figure",78283,-0.2722,0.0005,{"term":694,"volume":695,"growthQoq":696,"conversionRate":697},"horror figures",71050,-0.1176,0.0019,{"term":699,"volume":700,"growthQoq":701,"conversionRate":697},"neca horror figures",50083,-0.1909,{"term":703,"volume":704,"growthQoq":705,"conversionRate":706},"neca figures",19170,-0.3035,0.0007,{"term":708,"volume":709,"growthQoq":710,"conversionRate":172},"horror action figures",9781,-0.2795,[712,719,724,730,736,741],{"title":713,"href":714,"score":715,"verdict":716,"marketSize":717,"growth90":718},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":720,"href":721,"score":715,"verdict":716,"marketSize":722,"growth90":723},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":725,"href":726,"score":715,"verdict":727,"marketSize":728,"growth90":729},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":731,"href":732,"score":733,"verdict":716,"marketSize":734,"growth90":735},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":737,"href":738,"score":733,"verdict":716,"marketSize":739,"growth90":740},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":742,"href":743,"score":744,"verdict":716,"marketSize":745,"growth90":746},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]