---
title: "Neca — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/neca"
last_updated: "2026-07-31T12:22:27.193Z"
locale: en
meta:
description: "Niche score 42/100 · £28K/yr market · 361K searches/yr · £33.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £28K/yr market · 361K searches/yr · £33.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neca — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **neca**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 7Growth 15Conversion 3Competition 81Returns 97Price range 84Avg price 95Brand share 13Review moat 78Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£33.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.61–£74.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Great****446.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£28K**
£28K/yr · 361K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, neca is a £28K/yr Amazon United Kingdom market (361K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neca market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£42K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#2,500**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **13%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**132**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**4%**
- NECA84% - Zhongkaihua5% - The Noble Collection2% - GINGER TECH2% - Jada1% - Just Play1% - Open — no brand owns it (5 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — -19.2% search growth over the last 90 days.
6K4KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/neca/trend)
## **Top neca search terms**
- **neca**132K/yr-15.3%0.1% conv. - **neca figure**78K/yr-27.2%0.1% conv. - **horror figures**71K/yr-11.8%0.2% conv. - **neca horror figures**50K/yr-19.1%0.2% conv. - **neca figures**19K/yr-30.3%0.1% conv. - **horror action figures**10K/yr-28.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/neca/search-terms)
## **Top neca products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£3K16%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NECA Official - Terrifier - Ultimate Art the Clown 7 Scale Action Figure**NECA**£44.65**4.9★53 rev](https://www.amazon.co.uk/dp/B0FRFZV2V1) [2**NECA - Silence of the Lambs - 7**NECA**£37.00**4.9★33 rev](https://www.amazon.co.uk/dp/B00BGO952I) [3**Terminator 51911 Ultimate Tech Noir T-800 Figure 7-Inch**NECA**£39.31**4.5★669 rev](https://www.amazon.co.uk/dp/B01C7WQIAY) [4**Zhongkaihua Freddy Krueger Figure Freddy Krueger Action Figure 18CM PVC Model Christmas Home Desk Ornament Birthday Collection Halloween Decoration Gift For Adult**Zhongkaihua**£17.46**4.4★56 rev](https://www.amazon.co.uk/dp/B0DWFJFWM1) [5**Halloween H20: 20 Years Later - Ultimate Michael Myers 7**NECA**£43.17**4.7★15 rev](https://www.amazon.co.uk/dp/B0G2JPJXPS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ghostface Action Figure 18cm Posable Horror Figurine with Accessorie PVC Model Statue for Collectors Home Décor Gifts**GINGER TECH**£16.12**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GYDNW7J8) [**NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure**NECA**£33.21**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GGF4BPMT) [**NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure**NECA**£35.34**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GCQKS5V7) [**NECA Official - Halloween: Resurrection - Ultimate Michael Myers 7 Scale Action Figure**NECA**£39.81**9 rev5mo ago](https://www.amazon.co.uk/dp/B0G3RM9QJD) [**Halloween H20: 20 Years Later - Ultimate Michael Myers 7**NECA**£43.17**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G2JPJXPS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure**NECA**£33.21**5.0★**▲ 362%**](https://www.amazon.co.uk/dp/B0GGF4BPMT) [**Ghostface Action Figure 18cm Posable Horror Figurine with Accessorie PVC Model Statue for Collectors Home Décor Gifts**GINGER TECH**£16.12**3.4★**▲ 361%**](https://www.amazon.co.uk/dp/B0GYDNW7J8) [**NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure**NECA**£35.34**0.0★**▲ 360%**](https://www.amazon.co.uk/dp/B0GCQKS5V7) [**NECA Official - Halloween: Resurrection - Ultimate Michael Myers 7 Scale Action Figure**NECA**£39.81**4.3★**▲ 217%**](https://www.amazon.co.uk/dp/B0G3RM9QJD) [**Neca Friday the 13th 25th Anniversary Boxed Set with Two Figures**NECA**£49.43**4.6★**▲ 181%**](https://www.amazon.co.uk/dp/B000CIDGX8)
**~~View all trending →~~**
## **What buyers say about neca**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**41%
*“its well made”*
**Collectibles**22%
*“Excellent collectable”*
**Value For Money**6%
*“Great value”*
**Gifting Purpose**4%
*“a brilliant gift for any horror fan”*
**Design-Overall**3%
*“Great attention to detail”*
**Storage Capacity**3%
*“handy storage for small things”*
**Weight Heavy**3%
*“has a substantial weight to it also”*
**Advertised Vs Actual Product**3%
*“is exactly as advertised”*
**Size-Overall**3%
*“great size”*
**Assembly/Installation**2%
*“easy to assemble”*
### **What buyers complain about **
**Size-Overall**24%
*“I would of expected it to be taller or same size”*
**Quality-Overall**11%
*“Junk”*
**Value For Money**11%
*“Expensive”*
**Brightness/Shine/Glow**11%
*“Eyes dont light up”*
**Advertised Vs Actual Product**6%
*“This is direct false advertising”*
**Defective Material/Parts**6%
*“Failty”*
**Display-Overall**3%
*“its hard to display this”*
**Ease Of Use**3%
*“a little tricky to move at first”*
**Adhesion/Stickiness**3%
*“ended up super glueing to a metal base”*
**Functionality-Overall**3%
*“ballon doesnt stand up”*
### **Top return reasons **
**Defective Material/Parts**18%
**Product Condition**16%
**Advertised Vs Actual Product**14%
**Size-Overall**14%
**Wrinkles**8%
**Gifting Purpose**8%
**Quality-Overall**6%
**Color**4%
**Strength**4%
**Sharpness**4%
## **Common questions**
- **Is neca profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 48 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the neca niche?**
- 11 brands and 132 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in neca?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.6%.
- **What does it cost to enter the neca niche?**
- Listings span £5.61–£74.94; the average listing price is £33.54 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.
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