---
title: "My Hero Academia — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/my-hero-academia"
last_updated: "2026-07-31T16:43:02.284Z"
locale: en
meta:
description: "Niche score 52/100 · £121K/yr market · 1.1M searches/yr · £13.81 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £121K/yr market · 1.1M searches/yr · £13.81 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "My Hero Academia — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **my hero academia**
**Worth a look**
Shows low returns (0.5%), but weak search conversion (0.8%) keeps it on the watch list.
Market size 28Growth 25Conversion 10Competition 88Returns 98Price range 63Avg price 65Brand share 75Review moat 71Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****670.55**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.08–£36.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£121K**
£121K/yr · 1.1M searches
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, my hero academia is a £121K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my hero academia market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **£138K–£173K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,081**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **46%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**221**
**Top-5 brand share**
**60%**
Top 20: 96%
**Top-5 click share**
**27%**
Top 20: 63%
**Open market**
**35%**
- Funko27% - Zhongkaihua11% - Xinchangda11% - BANPRESTO6% - MYSOMY6% - Gensly5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/my-hero-academia/trend)
## **Top my hero academia search terms**
- **my hero academia**490K/yr-15.2%0.4% conv. - **mha**158K/yr+8.7%0.2% conv. - **mha figure**73K/yr+33.0%0.2% conv. - **my hero academia funko pop**97K/yr-2.9%0.9% conv. - **my hero academia figures**81K/yr+20.0%0.4% conv. - **my hero academia figure**22K/yr+31.4%0.3% conv. - **mha figures**21K/yr+19.6%0.2% conv. - **my hero academia merch**32K/yr+7.5%0.9% conv. - **my hero**27K/yr-10.3%0.0% conv. - **mha merch**24K/yr+12.9%0.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/my-hero-academia/search-terms)
## **Top my hero academia products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£5K6%£7K8%£10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Mystery Mini - My Hero Academia (MHA) - (MHA) - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans and Display**Funko**£4.86**4.6★1,917 rev](https://www.amazon.co.uk/dp/B09MSLX7GG) [2**Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations**Xinchangda**£8.41**4.7★82 rev](https://www.amazon.co.uk/dp/B0G2BNY42P) [3**Gensly 9 Pcs Anime Mini Figures with Base MHA Character Series Set Izuku Midoriya Bakugou Katsuki Ochaco Uraraka Collection Model for Fans**Gensly**£14.79**4.6★27 rev](https://www.amazon.co.uk/dp/B0DYDGDZLS) [4**Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green**Total Anime**£17.06**4.4★19 rev](https://www.amazon.co.uk/dp/B0G1ZDJS2Q) [5**Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift**Puruuige**£10.48**4.4★3 rev](https://www.amazon.co.uk/dp/B0FXVRLLZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts**Zhongkaihua**£10.72**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1FZBHBK) [**Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts**Zhongkaihua**£24.80**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GXFK2DV6) [**Anime Lover Crossbody Bag Anime Character Gifts Anime Shoulder Bag Manga Gift (1-A cbbl2)**MYSOMY**£13.48**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GSCJZ2RS) [**Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green**Total Anime**£17.06**19 rev5mo ago](https://www.amazon.co.uk/dp/B0G1ZDJS2Q) [**Jay Franco Childrens Sony My Hero Academia Single Duvet Cover Set 100% Cotton Super Soft Bedding with Pillowcase Official Licensed Product Multi 2 Piece Set**Jay Franco**£17.02**791 rev6mo ago](https://www.amazon.co.uk/dp/B0GFGKGDRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts**Zhongkaihua**£10.72**5.0★**▲ 282%**](https://www.amazon.co.uk/dp/B0H1FZBHBK) [**Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts**Zhongkaihua**£24.80**2.7★**▲ 275%**](https://www.amazon.co.uk/dp/B0GXFK2DV6) [**Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift**Puruuige**£10.48**4.4★**▲ 209%**](https://www.amazon.co.uk/dp/B0FXVRLLZH) [**Anime Lover Crossbody Bag Anime Character Gifts Anime Shoulder Bag Manga Gift (1-A cbbl2)**MYSOMY**£13.48**0.0★**▲ 205%**](https://www.amazon.co.uk/dp/B0GSCJZ2RS) [**Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green**Total Anime**£17.06**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B0G1ZDJS2Q)
**~~View all trending →~~**
## **What buyers say about my hero academia**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Excellent quality, arrived in perfect condition”*
**Gifting Purpose**12%
*“Was a present and is loved”*
**Value For Money**10%
*“Its so worth the money”*
**Advertised Vs Actual Product**10%
*“As expected”*
**Collectibles**9%
*“Great collection”*
**Size-Overall**7%
*“Nice size”*
**Add-Ons/Attachments**3%
*“Easy to change other parts and attach”*
**Fun/Entertainment Experience**3%
*“Great family game”*
**Warmth**2%
*“It's soft and warm”*
**Product Condition**2%
*“brand new”*
### **What buyers complain about **
**Strength**13%
*“Very flimsy, I personally think they look fake not good for the money”*
**Value For Money**13%
*“VERY expensive”*
**Quality-Overall**13%
*“Not well made”*
**Stitch/Finish/Polish**8%
*“Most of the seams arrived unstitched”*
**Color**8%
*“Colour tiny bit off”*
**Size-Overall**6%
*“VERY small”*
**Chain/Key Quality**4%
*“You shouldnt be spending this kind of money on broken pieces of chains”*
**Ease Of Use**4%
*“its a bit hard to put it on the stand”*
**Adhesion/Stickiness**4%
*“The Izuku figure kept falling off the stand so I had to super glue it”*
**Comfort-Overall**3%
*“it's annoying to walk with”*
### **Top return reasons **
**Defective Material/Parts**28%
**Quality-Overall**13%
**Gifting Purpose**13%
**Binding Quality**4%
**Water Resistance**4%
**Wrinkles**4%
**Smell**4%
**Size-Overall**4%
**Product Condition**4%
**Mechanism Issues**4%
## **Common questions**
- **Is my hero academia profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 67 tracked products. 3 of 24 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the my hero academia niche?**
- 25 brands and 221 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in my hero academia?**
- Top complaints mined from reviews: Strength, Value For Money, Quality-Overall. The return rate is 0.5%.
- **When does demand for my hero academia peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the my hero academia niche?**
- Listings span £2.08–£36.90; the average listing price is £13.81 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.
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