---
title: "My Hero Academia Funko Pop — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/my-hero-academia-funko-pop"
last_updated: "2026-08-01T15:05:29.455Z"
locale: en
meta:
description: "Niche score 45/100 · £28K/yr market · 267K searches/yr · £15.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £28K/yr market · 267K searches/yr · £15.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "My Hero Academia Funko Pop — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **my hero academia funko pop**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 25Conversion 9Competition 91Returns 98Price range 84Avg price 76Brand share 26Review moat 55Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****£4.86–£103.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£15.43**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,302.22**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£28K**
£28K/yr · 267K searches
According to Flapen's Amazon United Kingdom niche tracking, my hero academia funko pop is a £28K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my hero academia funko pop market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£46K–£62K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,362**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **36%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**217**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 63%
**Open market**
**9%**
- Funko68% - Xinchangda9% - Zhongkaihua5% - Puruuige4% - BANPRESTO3% - POP2% - Open — no brand owns it (12 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — +0.3% search growth over the last 90 days.
8K6KJan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/my-hero-academia-funko-pop/trend)
## **Top my hero academia funko pop search terms**
- **my hero academia funko pop**97K/yr-2.9%0.9% conv. - **mha funko pop**62K/yr+0.1%0.5% conv. - **bakugo**55K/yr+0.4%0.4% conv. - **mha figures**21K/yr+19.6%0.1% conv. - **funko pop mha**10K/yr+5.9%0.5% conv. - **funko pop my hero academia**13K/yr-7.5%1.9% conv. - **mha funko**8K/yr-11.1%0.7% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/my-hero-academia-funko-pop/search-terms)
## **Top my hero academia funko pop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£5604%£1K6%£2K8%£2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations**Xinchangda**£8.41**4.7★82 rev](https://www.amazon.co.uk/dp/B0G2BNY42P) [2**Funko POP! Plus: My Hero Academia - Todoroki - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.01**4.6★215 rev](https://www.amazon.co.uk/dp/B0DZXRZGG2) [3**Funko Pop! Animation: My Hero Academia (MHA) - Izuku Midoriya - (MHA) - Deku With Gloves - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans**Funko**£10.97**4.7★1,598 rev](https://www.amazon.co.uk/dp/B09MSMKWCW) [4**Funko Pop! Animation: My Hero Academia (MHA) - (MHA) 2 Pack - Endeavor & Todoroki &Todoroki - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans**Funko**£19.19**4.8★564 rev](https://www.amazon.co.uk/dp/B0B82W4LGJ) [5**Funko Pop! Animation: My Hero Academia (MHA) - Kyouka Jirou - (MHA) - Hearing Hero: Earphone Jack - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans**Funko**£10.14**4.8★617 rev](https://www.amazon.co.uk/dp/B09MSKR83Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts**Zhongkaihua**£10.72**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1FZBHBK) [**Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations**Xinchangda**£8.41**82 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BNY42P) [**Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift**Puruuige**£10.48**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FXVRLLZH) [**Puruuige MHA Anime Figure Katsuki Bakugo Statue 10CM/3.94IN Collectible Action Figurine for Display or Gift**Puruuige**£5.71**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FXVSYL87) [**Funko POP! Plus: My Hero Academia - Todoroki - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.01**215 rev10mo ago](https://www.amazon.co.uk/dp/B0DZXRZGG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts**Zhongkaihua**£10.72**5.0★**▲ 451%**](https://www.amazon.co.uk/dp/B0H1FZBHBK) [**Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift**Puruuige**£10.48**4.4★**▲ 331%**](https://www.amazon.co.uk/dp/B0FXVRLLZH) [**BANPRESTO Katsuki Bakugo III My Hero Academia The Amazing Heroes Plus 16 cm BP29749P Multicoloured Collectable Figure Ideal for Anime Fans**BANPRESTO**£31.82**4.9★**▲ 315%**](https://www.amazon.co.uk/dp/B0F9LB614R) [**Puruuige MHA Anime Figure Katsuki Bakugo Statue 10CM/3.94IN Collectible Action Figurine for Display or Gift**Puruuige**£5.71**4.4★**▲ 184%**](https://www.amazon.co.uk/dp/B0FXVSYL87) [**Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations**Xinchangda**£8.41**4.7★**▲ 109%**](https://www.amazon.co.uk/dp/B0G2BNY42P)
**~~View all trending →~~**
## **What buyers say about my hero academia funko pop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Excellent quality, arrived in perfect condition”*
**Collectibles**19%
*“Excellent collectible”*
**Gifting Purpose**11%
*“That was a gift”*
**Advertised Vs Actual Product**10%
*“As expected”*
**Value For Money**10%
*“Its so worth the money”*
**Add-Ons/Attachments**3%
*“Easy to change other parts and attach”*
**Fun/Entertainment Experience**3%
*“Very good funko”*
**Material Quality**2%
*“Good vinyl”*
**Product Condition**2%
*“brand new”*
**Chain/Key Quality**1%
*“Good quality chain true to the Anime”*
### **What buyers complain about **
**Value For Money**17%
*“VERY expensive”*
**Quality-Overall**17%
*“Not well made”*
**Defective Material/Parts**11%
*“Came with the top part damaged”*
**Color**11%
*“Colour tiny bit off”*
**Strength**11%
*“Very flimsy, I personally think they look fake not good for the money”*
**Size-Overall**6%
*“VERY small”*
**Chain/Key Quality**6%
*“You shouldnt be spending this kind of money on broken pieces of chains”*
**Adhesion/Stickiness**6%
*“The Izuku figure kept falling off the stand so I had to super glue it”*
**Ease Of Use**6%
*“its a bit hard to put it on the stand”*
### **Top return reasons **
**Defective Material/Parts**37%
**Gifting Purpose**20%
**Quality-Overall**9%
**Product Condition**6%
**Water Resistance**3%
**Functionality-Overall**3%
**Size-Overall**3%
**Wrinkles**3%
**Material Quality**3%
**Scratch Resistance**3%
## **Common questions**
- **Is my hero academia funko pop profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 76 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the my hero academia funko pop niche?**
- 18 brands and 217 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in my hero academia funko pop?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Defective Material/Parts. The return rate is 0.5%.
- **What does it cost to enter the my hero academia funko pop niche?**
- Listings span £4.86–£103.79; the average listing price is £15.43 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.
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