---
title: "My Hero Academia Figures — £20K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/my-hero-academia-figures"
last_updated: "2026-07-31T12:29:03.112Z"
locale: en
meta:
description: "Niche score 51/100 · £20K/yr market · 272K searches/yr · £15.69 avg price. A small market ($20K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £20K/yr market · 272K searches/yr · £15.69 avg price. A small market ($20K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "My Hero Academia Figures — £20K/yr Amazon UK Niche (2026) - Flapen"
---
# **my hero academia figures**
**Worth a look**
Shows low returns (0.4%), but a small market ($20K/yr) keeps it on the watch list.
Market size 5Growth 50Conversion 6Competition 78Returns 98Price range 66Avg price 77Brand share 45Review moat 85Quality gap 47
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****308.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.69**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.50–£37.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£20K**
£20K/yr · 272K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, my hero academia figures is a £20K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my hero academia figures market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£31K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#968**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **52%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**139**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**14%**
- Zhongkaihua22% - Xinchangda21% - BANPRESTO16% - Total Anime10% - Puruuige8% - Funko8% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — +20.4% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/my-hero-academia-figures/trend)
## **Top my hero academia figures search terms**
- **mha figure**73K/yr+33.0%0.2% conv. - **my hero academia figures**81K/yr+20.0%0.4% conv. - **deku figure**27K/yr+16.3%0.4% conv. - **my hero academia figure**22K/yr+31.4%0.2% conv. - **mha figures**21K/yr+19.6%0.1% conv. - **deku**21K/yr+2.2%0.3% conv. - **izuku midoriya figure**11K/yr+56.4%0.7% conv. - **izuku midoriya**7K/yr-4.7%0.3% conv. - **banpresto my hero academia**9K/yr-51.1%0.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/my-hero-academia-figures/search-terms)
## **Top my hero academia figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5906%£1K9%£2K12%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green**Total Anime**£17.06**4.4★19 rev](https://www.amazon.co.uk/dp/B0G1ZDJS2Q) [2**Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts**Zhongkaihua**£24.80**2.7★6 rev](https://www.amazon.co.uk/dp/B0GXFK2DV6) [3**Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations**Xinchangda**£8.41**4.7★82 rev](https://www.amazon.co.uk/dp/B0G2BNY42P) [4**Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift**Puruuige**£10.48**4.4★3 rev](https://www.amazon.co.uk/dp/B0FXVRLLZH) [5**Gensly 9 Pcs Anime Mini Figures with Base MHA Character Series Set Izuku Midoriya Bakugou Katsuki Ochaco Uraraka Collection Model for Fans**Gensly**£14.79**4.6★27 rev](https://www.amazon.co.uk/dp/B0DYDGDZLS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts**Zhongkaihua**£10.72**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1FZBHBK) [**Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts**Zhongkaihua**£24.80**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GXFK2DV6) [**Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green**Total Anime**£17.06**19 rev5mo ago](https://www.amazon.co.uk/dp/B0G1ZDJS2Q) [**Xinchangda MHA Uraraka Ochako Figure Anime Uraraka Ochako Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations**Xinchangda**£6.55**82 rev8mo ago](https://www.amazon.co.uk/dp/B0G3PJ1JJ7) [**Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations**Xinchangda**£8.41**82 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BNY42P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts**Zhongkaihua**£10.72**5.0★**▲ 138%**](https://www.amazon.co.uk/dp/B0H1FZBHBK) [**Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts**Zhongkaihua**£24.80**2.7★**▲ 137%**](https://www.amazon.co.uk/dp/B0GXFK2DV6) [**Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift**Puruuige**£10.48**4.4★**▲ 82%**](https://www.amazon.co.uk/dp/B0FXVRLLZH) [**Xinchangda Anime MHA Figures Midoriya Izuku Figure Statue PVC Model Action Figure Statue Collectibles Tabletop Decorations**Xinchangda**£6.62**4.7★**▲ 55%**](https://www.amazon.co.uk/dp/B0FPFYVLNZ) [**Puruuige Izuku Midoriya Collectible Figure MHA Anime Action Statue 10CM (3.94IN) Perfect for Display or Gift**Puruuige**£5.73**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0FXVQQ98Z)
**~~View all trending →~~**
## **What buyers say about my hero academia figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Excellent quality, arrived in perfect condition”*
**Advertised Vs Actual Product**14%
*“As expected”*
**Gifting Purpose**12%
*“Was a present and is loved”*
**Value For Money**9%
*“Its so worth the money”*
**Collectibles**9%
*“Great collection”*
**Size-Overall**7%
*“Nice size”*
**Add-Ons/Attachments**6%
*“Easy to change other parts and attach”*
**Fun/Entertainment Experience**2%
*“Great toy”*
**Display-Overall**2%
*“looks fantastic on display”*
### **What buyers complain about **
**Value For Money**18%
*“VERY expensive”*
**Strength**18%
*“Very flimsy, I personally think they look fake not good for the money”*
**Ease Of Use**15%
*“it's a bit hard to get the hads on”*
**Quality-Overall**13%
*“Not well made”*
**Color**10%
*“Colour tiny bit off”*
**Adhesion/Stickiness**5%
*“The Izuku figure kept falling off the stand so I had to super glue it”*
**Size-Overall**5%
*“VERY small”*
**Durability**3%
*“Had less than an hour and its broken”*
### **Top return reasons **
**Defective Material/Parts**41%
**Quality-Overall**21%
**Mechanism Issues**6%
**Gifting Purpose**6%
**Smell**6%
**Advertised Vs Actual Product**5%
**Durability**5%
**Connectivity-Overall**3%
**Add-Ons/Attachments**3%
**Assembly/Installation**3%
## **Common questions**
- **Is my hero academia figures profitable to sell on Amazon United Kingdom?**
- The niche generates £20K/yr across 42 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the my hero academia figures niche?**
- 13 brands and 139 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in my hero academia figures?**
- Top complaints mined from reviews: Value For Money, Strength, Ease Of Use. The return rate is 0.4%.
- **When does demand for my hero academia figures peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the my hero academia figures niche?**
- Listings span £3.50–£37.41; the average listing price is £15.69 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.
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