---
title: "Mothers Day Balloons — £10K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/mothers-day-balloons"
last_updated: "2026-07-31T12:28:05.092Z"
locale: en
meta:
description: "Niche score 31/100 · £10K/yr market · 49K searches/yr · £3.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £10K/yr market · 49K searches/yr · £3.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mothers Day Balloons — £10K/yr Amazon UK Niche (2026) - Flapen"
---
# **mothers day balloons**
**Skip it**
Soft demand (-98.0% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 63Competition 0Returns 96Price range 0Avg price 10Brand share 0Review moat 97Quality gap 95
**Review moat**
**Incredible****69.67**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£3.65**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£10K**
£10K/yr · 49K searches
**Growth**
**Bad****-98.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.27–£4.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, mothers day balloons is a £10K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mothers day balloons market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£9K–£11K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#1,974**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **31.1%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- OakTree45% - Zebra Balloons28% - AKH28%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -98.0% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 164.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/mothers-day-balloons/trend)
## **Top mothers day balloons search terms**
- **mum balloon**5K/yr-81.7%2.4% conv. - **mothers day balloons**32K/yr-99.5%0.0% conv. - **mothers day balloon**8K/yr-99.4%0.0% conv. - **happy mothers day balloon**3K/yr-98.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/mothers-day-balloons/search-terms)
## **Top mothers day balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£1K30%£3K45%£4K60%£6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Happy Birthday Mum Pink Holographic Round Foil Balloon 45cm (18)**OakTree**£3.27**4.5★161 rev](https://www.amazon.co.uk/dp/B014HTBI2S) [2**Pink Mum Mothers Day Foil Balloon 60cm**Zebra Balloons**£3.49**3.7★14 rev](https://www.amazon.co.uk/dp/B0BSH6TQ18) [3**AKH Happy Birthday Mum Balloon Decoration Set | Birthday Balloons Party Decoration Foil Balloons with Ribbon & Straws | Happy Bday Banner For Mother**AKH**£4.19**3.7★34 rev](https://www.amazon.co.uk/dp/B0984WN1PQ)
### **Newest**
by launch date
[**Pink Mum Mothers Day Foil Balloon 60cm**Zebra Balloons**£3.49**14 rev3y ago](https://www.amazon.co.uk/dp/B0BSH6TQ18) [**AKH Happy Birthday Mum Balloon Decoration Set | Birthday Balloons Party Decoration Foil Balloons with Ribbon & Straws | Happy Bday Banner For Mother**AKH**£4.19**34 rev5y ago](https://www.amazon.co.uk/dp/B0984WN1PQ) [**Happy Birthday Mum Pink Holographic Round Foil Balloon 45cm (18)**OakTree**£3.27**161 rev11y ago](https://www.amazon.co.uk/dp/B014HTBI2S)
### **Trending**
90-day click momentum
[**AKH Happy Birthday Mum Balloon Decoration Set | Birthday Balloons Party Decoration Foil Balloons with Ribbon & Straws | Happy Bday Banner For Mother**AKH**£4.19**3.7★**— 9%**](https://www.amazon.co.uk/dp/B0984WN1PQ) [**Happy Birthday Mum Pink Holographic Round Foil Balloon 45cm (18)**OakTree**£3.27**4.5★**— 2%**](https://www.amazon.co.uk/dp/B014HTBI2S) [**Pink Mum Mothers Day Foil Balloon 60cm**Zebra Balloons**£3.49**3.7★**— 10%**](https://www.amazon.co.uk/dp/B0BSH6TQ18)
## **Common questions**
- **Is mothers day balloons profitable to sell on Amazon United Kingdom?**
- The niche generates £10K/yr across 3 tracked products. 90-day search growth is -98.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the mothers day balloons niche?**
- 3 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for mothers day balloons peak?**
- Demand peaks in Mar; the busiest month runs 164.7× the quietest.
- **What does it cost to enter the mothers day balloons niche?**
- Listings span £3.27–£4.19; the average listing price is £3.65 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.
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