---
title: "Mira Costume — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/mira-costume"
last_updated: "2026-07-31T13:12:19.240Z"
locale: en
meta:
description: "Niche score 48/100 · £50K/yr market · 128K searches/yr · £19.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £50K/yr market · 128K searches/yr · £19.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mira Costume — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **mira costume**
**Skip it**
Soft demand (-61.4% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 26Competition 63Returns 90Price range 73Avg price 86Brand share 23Review moat 99Quality gap 95
**Review moat**
**Incredible****27.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£10.89–£26.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£50K**
£50K/yr · 128K searches
**Growth**
**Bad****-61.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, mira costume is a £50K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mira costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£24K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#440**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **29.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **
**Sellers**
**40**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 93%
**Open market**
**7%**
- Kitimi39% - Rubies38% - VNNOPG7% - HDAKDDHG3% - GWAWG3% - Funko2% - Open — no brand owns it (4 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -61.4% search growth over the last 90 days.
40K30KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/mira-costume/trend)
## **Top mira costume search terms**
- **mira costume**69K/yr-61.5%1.1% conv. - **mira costume kids**14K/yr-58.7%0.6% conv. - **kpop demon hunters mira**14K/yr-25.9%1.0% conv. - **mira k pop demon hunters costume**9K/yr-63.3%1.3% conv. - **mira outfit**7K/yr-59.5%1.9% conv. - **kpop mira costume**9K/yr-82.9%1.9% conv. - **k pop mira costume**7K/yr-71.9%0.7% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/mira-costume/search-terms)
## **Top mira costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubies Official Netflix K-Pop Demon Hunters Mira Child Costume Kids Fancy Dress Size Age 6+ Years**Rubies**£20.50**3.7★58 rev](https://www.amazon.co.uk/dp/B0G3QGD6DY) [2**Rubies Official Netflix K-Pop Demon Hunters Mira Child Costume Kids Fancy Dress Size Age 7-8 Years**Rubies**£21.99**3.7★58 rev](https://www.amazon.co.uk/dp/B0G3QDSMZD) [3**Kitimi LMT Costumeoutfit15**Kitimi**£23.55**3.8★32 rev](https://www.amazon.co.uk/dp/B0GHFB7D5Q) [4**Rubies Official Netflix K-Pop Demon Hunters Mira Child Costume Kids Fancy Dress Size Age 9-10 Years**Rubies**£20.01**3.7★58 rev](https://www.amazon.co.uk/dp/B0G3Q8XW8C) [5**Kitimi 11LMNT Costumeoutfit**Kitimi**£25.35**3.9★24 rev](https://www.amazon.co.uk/dp/B0G528J4YD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 140 Yellow**VNNOPG**£11.81**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GT84GWJ8) [**VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 150 Yellow**VNNOPG**£12.46**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GT84HF89) [**VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits White 130**VNNOPG**£15.83**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQN5Z2Z) [**VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits Black 130**VNNOPG**£14.87**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GSR69P5Q) [**Heartsking K Pop Tshirt Girls Tshirt with Handbag Set Short Sleeve Girls T-Shirts K Pop Merch Clothes Gifts for Kids 5-12 Year**Heartsking**£10.89**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GSHQL9CJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits Black 130**VNNOPG**£14.87**5.0★**▲ 147%**](https://www.amazon.co.uk/dp/B0GSR69P5Q) [**VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 140 Yellow**VNNOPG**£11.81**0.0★**▲ 145%**](https://www.amazon.co.uk/dp/B0GT84GWJ8) [**Heartsking K Pop Tshirt Girls Tshirt with Handbag Set Short Sleeve Girls T-Shirts K Pop Merch Clothes Gifts for Kids 5-12 Year**Heartsking**£10.89**0.0★**▲ 145%**](https://www.amazon.co.uk/dp/B0GSHQL9CJ) [**VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 150 Yellow**VNNOPG**£12.46**0.0★**▲ 145%**](https://www.amazon.co.uk/dp/B0GT84HF89) [**VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits White 130**VNNOPG**£15.83**5.0★**▲ 144%**](https://www.amazon.co.uk/dp/B0GSQN5Z2Z)
**~~View all trending →~~**
## **What buyers say about mira costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Excellent product”*
**Size-Overall**20%
*“size was perfect for her”*
**Gifting Purpose**11%
*“Excellent present”*
**Washability**7%
*“Washed well too”*
**Advertised Vs Actual Product**4%
*“Exactly as it says”*
**Wig/Artificial Hair Quality**4%
*“Lovely wig”*
**Material Quality**3%
*“The quality of the materials is good”*
**Design-Overall**1%
*“The design has a lot of nice details that make a child look like a stage actor”*
**Stitch/Finish/Polish**1%
*“The sewing is strong”*
**Shape/Style**1%
*“A very good idol dress-up costume”*
### **What buyers complain about **
**Size-Overall**23%
*“Wrong size sent”*
**Quality-Overall**15%
*“Not happy with quality”*
**Material Quality**15%
*“Cheap material there are no embellishments its just material that are fake”*
**Value For Money**12%
*“Not worth the money”*
**Durability**8%
*“So bad, I got this two days ago and it already broke just don't buy this”*
**Brightness/Shine/Glow**8%
*“No glitter or so ever”*
**Stitch/Finish/Polish**4%
*“Frayed at the seam first wear”*
**Comfort-Overall**2%
*“uncomfortable for a kid to wear long”*
### **Top return reasons **
**Size-Overall**77%
**Quality-Overall**9%
**Material Quality**4%
**Weight Heavy**2%
**Value For Money**1%
**Advertised Vs Actual Product**1%
**Product Condition**1%
**Color**1%
**Thin**1%
**Shape/Style**1%
## **Common questions**
- **Is mira costume profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 26 tracked products. 4 of 26 products launched in the last 360 days are still selling. 90-day search growth is -61.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mira costume niche?**
- 10 brands and 40 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in mira costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.3%.
- **What does it cost to enter the mira costume niche?**
- Listings span £10.89–£26.38; the average listing price is £19.24 (sweet spot $15–$100). The average incumbent carries 27 reviews — the moat a new listing must climb.
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