---
title: "Minion Costume — £303K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/minion-costume"
last_updated: "2026-07-31T13:03:16.225Z"
locale: en
meta:
description: "Niche score 53/100 · £303K/yr market · 707K searches/yr · £13.79 avg price. Soft demand (-76.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £303K/yr market · 707K searches/yr · £13.79 avg price. Soft demand (-76.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Minion Costume — £303K/yr Amazon UK Niche (2026) - Flapen"
---
# **minion costume**
**Worth a look**
Shows a thin review moat (91 avg reviews), but soft demand (-76.7% this quarter) keeps it on the watch list.
Market size 51Growth 0Conversion 39Competition 60Returns 58Price range 81Avg price 65Brand share 73Review moat 95Quality gap 78
**Review moat**
**Incredible****91.12**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£6.55–£55.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£13.79**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£303K**
£303K/yr · 707K searches
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-76.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, minion costume is a £303K/yr Amazon United Kingdom market (707K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **minion costume market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£276K–£345K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#721**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **76%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**34%**
- Rubies19% - Everglamour17% - DiULi13% - Rilcn7% - BSBUY6% - DABAOOU5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -76.7% search growth over the last 90 days.
90K70KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 17.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/minion-costume/trend)
## **Top minion costume search terms**
- **minion costume**268K/yr-61.8%2.7% conv. - **minion costume for adults**60K/yr-60.6%4.1% conv. - **minions costume**54K/yr-73.0%2.2% conv. - **minions costume adult**14K/yr-34.9%3.5% conv. - **minion fancy dress**30K/yr-55.7%1.5% conv. - **minion costume for kids**116K/yr-96.9%2.3% conv. - **minion outfit**15K/yr-58.7%3.4% conv. - **adult minion costume**16K/yr-58.9%3.5% conv. - **despicable me costume**20K/yr-63.1%0.5% conv. - **minions costume kids**20K/yr-91.8%3.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/minion-costume/search-terms)
## **Top minion costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£12K8%£24K12%£36K16%£49K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Everglamour 5055601171067 Onesie/Body Suit Unisex-Adult X Large Blue**Everglamour**£17.07**3.7★297 rev](https://www.amazon.co.uk/dp/B00F9YZR2S) [2**Rubies Official Universal Studios Minion Kevin Costume Adult Fancy Dress Halloween**Rubies**£22.83**4.0★322 rev](https://www.amazon.co.uk/dp/B00TO6E4C6) [3**DiULi 4 PCS Yellow Halloween Costume Accessories Set Cosplay Fun Party Costume Cute Costume World Book Day Childrens Costume Including Hat Two Eyes Steampunk Goggles Gloves Strap Clips**DiULi**£7.94**4.1★51 rev](https://www.amazon.co.uk/dp/B0F59YN9HS) [4**AIWXEEU 5 Piece Yellow Costume for Adult Kids Yellow Outfit Accessories Fancy Dress Set with Hat Black Gloves Goggles Blue Straps and Buttons for Halloween Cosplay Party Supplies**AIWXEEU**£9.28**4.5★44 rev](https://www.amazon.co.uk/dp/B0G5H3Q343) [5**BSBUY 5 Pcs Yellow Costume Accessories Set Yellow Outfit Accessories Fancy Dress Set with Big Eyes Goggles Yellow Beanie Black Gloves Buttons Blue Strap Clip Suspenders for Halloween World Book Day**BSBUY**£8.07**4.6★57 rev](https://www.amazon.co.uk/dp/B0F8BH9VZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pcs Funny Halloween Costumes Adults Fancy Dress Set with Steampunk Goggles Glasses Yellow Knitted Hat Black Gloves Shoulder Straps Suitable for Halloween Role-Playing Carnival Party Costumes**QiiWuic**£9.45**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GQ9CXV2H) [**AIWXEEU 5 Piece Yellow Costume for Adult Kids Yellow Outfit Accessories Fancy Dress Set with Hat Black Gloves Goggles Blue Straps and Buttons for Halloween Cosplay Party Supplies**AIWXEEU**£9.28**44 rev7mo ago](https://www.amazon.co.uk/dp/B0G5H3Q343) [**Kuleyang Yellow Cartoon Costume Accessory Set for Adults 6 Piece Fancy Dress Kit with Beanie Hat Goggles Gloves Suspenders Tutu Skirt & Socks for Halloween World Book Day & Party Cosplay**Kuleyang**£9.77**8 rev8mo ago](https://www.amazon.co.uk/dp/B0G4CY3TTV) [**DABAOOU 6pcs Yellow Costume Accessories Set Halloween World Book Day Outfit**DABAOOU**£11.74**17 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8DX6VD) [**7Set Funny Fancy Dress Costume Yellow Beanie Knit Hats Goggles Black Gloves**HexinYigjly**£6.55**12 rev1y ago](https://www.amazon.co.uk/dp/B0FGCLTFPN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AIWXEEU 5 Piece Yellow Costume for Adult Kids Yellow Outfit Accessories Fancy Dress Set with Hat Black Gloves Goggles Blue Straps and Buttons for Halloween Cosplay Party Supplies**AIWXEEU**£9.28**4.5★**▲ 311%**](https://www.amazon.co.uk/dp/B0G5H3Q343) [**Everglamour 5055601171036 Onesie/Body Suit Unisex-Adult Small Blue Yellow**Everglamour**£17.26**3.7★**▲ 249%**](https://www.amazon.co.uk/dp/B00F9YZPSO) [**4 Pcs Funny Halloween Costumes Adults Fancy Dress Set with Steampunk Goggles Glasses Yellow Knitted Hat Black Gloves Shoulder Straps Suitable for Halloween Role-Playing Carnival Party Costumes**QiiWuic**£9.45**0.0★**▲ 232%**](https://www.amazon.co.uk/dp/B0GQ9CXV2H) [**DiULi 4 PCS Yellow Halloween Costume Accessories Set Cosplay Fun Party Costume Cute Costume World Book Day Childrens Costume Including Hat Two Eyes Steampunk Goggles Gloves Strap Clips**DiULi**£7.94**4.1★**▲ 227%**](https://www.amazon.co.uk/dp/B0F59YN9HS) [**Everglamour 5055601171067 Onesie/Body Suit Unisex-Adult X Large Blue**Everglamour**£17.07**3.7★**▲ 214%**](https://www.amazon.co.uk/dp/B00F9YZR2S)
**~~View all trending →~~**
## **What buyers say about minion costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**37%
*“Good price”*
**Quality-Overall**28%
*“Good quality”*
**Size-Overall**10%
*“sizing was accurate”*
**Color**6%
*“The yellow and blue combination really stands out in photos and at parties”*
**Ease Of Use**5%
*“Easy and cute”*
**Comfort-Overall**3%
*“they are comfortable”*
**Fun/Entertainment Experience**3%
*“It definitely gives that playful”*
**Weight Light**2%
*“The pieces are lightweight”*
**Correct Contents**1%
*“I really like the fact that it comes as a complete set, I don't have to run around for separate accessories, because in the set I already have everything I need: the beanie, the glasses, the tutu skirt, the earrings and the bag”*
**Stretchability/Expandability/Elasticity**1%
*“there's lots of stretch in the brace elastic”*
### **What buyers complain about **
**Size-Overall**34%
*“Small”*
**Quality-Overall**29%
*“Very cheap feeling”*
**Advertised Vs Actual Product**6%
*“Tutu doesn't match photos”*
**Strength**5%
*“The gloves are so thin that they ripped on both hands on the first use”*
**Material Quality**3%
*“Poor material”*
**Value For Money**3%
*“not worth the money”*
**Stretchability/Expandability/Elasticity**3%
*“The elastic pings off the side of the goggles when you try to put them on”*
**Product Condition**3%
*“Clearly used before”*
**Comfort-Overall**2%
*“very uncomfortable around the nose area as small in size”*
**Thickness**2%
*“The gloves are so thin that they ripped on both hands on the first use”*
### **Top return reasons **
**Size-Overall**73%
**Quality-Overall**6%
**Durability**4%
**Defective Material/Parts**2%
**Product Condition**2%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Smell**1%
**Stitch/Finish/Polish**1%
**Strap/String Quality**1%
## **Common questions**
- **Is minion costume profitable to sell on Amazon United Kingdom?**
- The niche generates £303K/yr across 33 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -76.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the minion costume niche?**
- 20 brands and 40 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in minion costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.7%.
- **When does demand for minion costume peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 17.4× the quietest.
- **What does it cost to enter the minion costume niche?**
- Listings span £6.55–£55.61; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.
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