---
title: "Miles Morales — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/miles-morales"
last_updated: "2026-07-31T21:35:02.636Z"
locale: en
meta:
description: "Niche score 40/100 · £27K/yr market · 61K searches/yr · £26.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £27K/yr market · 61K searches/yr · £26.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Miles Morales — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **miles morales**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 14Conversion 21Competition 70Returns 96Price range 73Avg price 95Brand share 7Review moat 51Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.05**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.18–£120.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,444.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£27K**
£27K/yr · 61K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, miles morales is a £27K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **miles morales market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£26K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,932**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **27%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**168**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**2%**
- Marvel64% - SPIDER-MAN14% - Hasbro13% - TAMASHII NATIONS5% - Medicom2% - SPIDEY AND HIS AMAZING FRIENDS1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/miles-morales/trend)
## **Top miles morales search terms**
- **miles morales figure**28K/yr-16.3%1.4% conv. - **marvel legends miles morales**6K/yr-23.6%0.7% conv. - **miles morales action figure**5K/yr-3.1%0.9% conv. - **spider punk figure**3K/yr-22.8%0.4% conv. - **miles morales toy**2K/yr-32.7%1.3% conv. - **spiderman 2099 figure**3K/yr-41.0%2.8% conv. - **spider gwen figure**3K/yr-43.2%0.7% conv. - **miles morales toys**3K/yr-32.2%1.9% conv. - **spiderman across the spider verse figures**1K/yr+9.7%0.0% conv. - **spiderman miles morales figure**2K/yr-22.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/miles-morales/search-terms)
## **Top miles morales products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£3K16%£4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Legends Series Ultimate Miles Morales Spider-Man Action Figure**Hasbro**£19.34**4.6★352 rev](https://www.amazon.co.uk/dp/B0D9521PV9) [2**Marvel Legends Series Miles Morales Spider-Man: Into the Spider-Verse Collectible 6 Inch Action Figure Red and Black**Marvel**£27.73**4.7★3,654 rev](https://www.amazon.co.uk/dp/B0CSGXDCJX) [3**Marvel Legends Series Spider-Man: Across the Spider-Verse (Part One) Miles Morales 15-cm Action Figure 3 Accessories**Marvel**£33.94**4.6★1,670 rev](https://www.amazon.co.uk/dp/B09QXRBY7F) [4**Spider-Man Marvel Legends Series Gamerverse Miles Morales Brooklyn 2099 Suit Action Figure Black**Marvel**£16.97**4.7★2,133 rev](https://www.amazon.co.uk/dp/B0D9ZT5XNT) [5**Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black**SPIDER-MAN**£8.71**4.8★500 rev](https://www.amazon.co.uk/dp/B0FH7L6QW9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black**SPIDER-MAN**£8.71**500 rev8mo ago](https://www.amazon.co.uk/dp/B0FH7L6QW9) [**Marvel Legends Series Spider-Man 2099 Retro Cardback Comics Action Figure Red and Black**SPIDER-MAN**£20.19**860 rev9mo ago](https://www.amazon.co.uk/dp/B0FHKYK8B2) [**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black**Marvel**£12.52**37 rev10mo ago](https://www.amazon.co.uk/dp/B0FS833BQY) [**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black**Marvel**£11.44**37 rev10mo ago](https://www.amazon.co.uk/dp/B0FS86KYBQ) [**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 4-5 Years Black**Marvel**£11.48**37 rev10mo ago](https://www.amazon.co.uk/dp/B0FS83NB1V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black**Marvel**£12.52**4.4★**▲ 336%**](https://www.amazon.co.uk/dp/B0FS833BQY) [**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 4-5 Years Black**Marvel**£11.48**4.4★**▲ 314%**](https://www.amazon.co.uk/dp/B0FS83NB1V) [**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black**Marvel**£11.44**4.4★**▲ 273%**](https://www.amazon.co.uk/dp/B0FS86KYBQ) [**Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black**SPIDER-MAN**£8.71**4.8★**▲ 140%**](https://www.amazon.co.uk/dp/B0FH7L6QW9) [**Marvel Legends Series Pavitr Prabhakar Spider-Man: Across the Spider-Verse Collectible 6 Inch Action Figure Red and Blue**Marvel**£8.89**4.7★**▲ 108%**](https://www.amazon.co.uk/dp/B0CSGVG9GT)
**~~View all trending →~~**
## **What buyers say about miles morales**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Very good, it is my first figure and it feels very durable”*
**Value For Money**17%
*“Great for its price”*
**Collectibles**11%
*“A great piece to add to my collection”*
**Advertised Vs Actual Product**11%
*“As described”*
**Durability**5%
*“They seem pretty durable, too”*
**Fun/Entertainment Experience**5%
*“Fun Figure to pose”*
**Shape/Style**5%
*“Great figure, able to pose in various ways and is perfect next to other spideys”*
**Engraving/Paint/Sublimation**5%
*“Amazing great painting”*
**Design-Overall**4%
*“Its strong, good decoration”*
**Gifting Purpose**2%
*“Great gift”*
### **What buyers complain about **
**Durability**27%
*“broke within a week”*
**Size-Overall**20%
*“Much bigger than you would expect”*
**Quality-Overall**18%
*“Disappointing quality, broke within a week”*
**Value For Money**14%
*“not expected for the price point”*
**Advertised Vs Actual Product**5%
*“not reccomend the seller ad they use Evri”*
### **Top return reasons **
**Size-Overall**21%
**Gifting Purpose**21%
**Value For Money**12%
**Defective Material/Parts**12%
**Quality-Overall**6%
**Add-Ons/Attachments**5%
**Scratch Resistance**3%
**Cushion**3%
**Compatibility-Overall**3%
**Durability**3%
## **Common questions**
- **Is miles morales profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 37 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the miles morales niche?**
- 8 brands and 168 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in miles morales?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for miles morales peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the miles morales niche?**
- Listings span £4.18–£120.03; the average listing price is £26.05 (sweet spot $15–$100). The average incumbent carries 1,445 reviews — the moat a new listing must climb.
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