---
title: "Search terms — memory game - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/memory-game/search-terms"
last_updated: "2026-07-31T16:37:39.941Z"
locale: en
meta:
  description: "Niche score 39/100 · £49K/yr market · 176K searches/yr · £6.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £49K/yr market · 176K searches/yr · £6.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — memory game - Flapen"
---

# **memory game**

**Skip it**

Prices mostly outside the sweet spot ($2.47–$12.54) — this niche doesn't clear our bar today.

Market size 12Growth 14Conversion 55Competition 75Returns 98Price range 0Avg price 17Brand share 37Review moat 25Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,983.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.14**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-21.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£49K**

£49K/yr · 176K searches

**Price range**

**Bad****£2.47–£12.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100