---
title: "Memory Game — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/memory-game"
last_updated: "2026-07-31T13:04:20.114Z"
locale: en
meta:
description: "Niche score 39/100 · £49K/yr market · 176K searches/yr · £6.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £49K/yr market · 176K searches/yr · £6.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Memory Game — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **memory game**
**Skip it**
Prices mostly outside the sweet spot ($2.47–$12.54) — this niche doesn't clear our bar today.
Market size 12Growth 14Conversion 55Competition 75Returns 98Price range 0Avg price 17Brand share 37Review moat 25Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,983.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.14**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£49K**
£49K/yr · 176K searches
**Price range**
**Bad****£2.47–£12.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, memory game is a £49K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **memory game market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **50%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**131**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**15%**
- Ravensburger67% - Orchard Toys7% - Hasbro Gaming3% - RAM ONLINE3% - Ginger Fox2% - VingaHouse2% - Open — no brand owns it (15 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/memory-game/trend)
## **Top memory game search terms**
- **memory game**55K/yr-23.4%3.4% conv. - **memory games for kids ages 4-8**22K/yr-19.0%5.6% conv. - **memory games**18K/yr-21.6%2.1% conv. - **memory games for kids 8-12**10K/yr-17.3%2.2% conv. - **matching games**7K/yr+5.1%1.8% conv. - **pairs game**6K/yr+18.7%3.8% conv. - **matching game**9K/yr+4.5%2.5% conv. - **memory card game**8K/yr-15.1%4.6% conv. - **kids memory game**9K/yr-28.9%4.3% conv. - **pairs card games for kids**10K/yr-43.8%5.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/memory-game/search-terms)
## **Top memory game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ravensburger Bluey Mini Memory Game for Kids Age 3 Years and Up Matching Pairs Card Game with 48 Picture Cards Preschool Learning Toy Family Travel Game Educational Game for Boys & Girls**Ravensburger**£3.97**4.7★1,860 rev](https://www.amazon.co.uk/dp/B0B2F3FH54) [2**Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players**Ravensburger**£3.77**4.6★45 rev](https://www.amazon.co.uk/dp/B0F2NBPGSB) [3**Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up**Ravensburger**£3.56**4.7★6,767 rev](https://www.amazon.co.uk/dp/B01NAWU228) [4**Ravensburger Super Mario Mini Memory Game for Kids Age 3 Years and Up Matching Pairs Card Game with 48 Picture Cards Preschool Learning Toy Family Travel Game Educational Game for Boys & Girls**Ravensburger**£4.40**4.7★2,190 rev](https://www.amazon.co.uk/dp/B0B2FCYS54) [5**Ravensburger The Gruffalo Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years Up**Ravensburger**£4.38**4.7★4,114 rev](https://www.amazon.co.uk/dp/B00HFR4FAW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ravensburger Super Mario 2 Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years and Up**Ravensburger**£5.07**0 rev3mo ago](https://www.amazon.co.uk/dp/B0FSLBR86G) [**Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games**RAM ONLINE**£2.47**24 rev7mo ago](https://www.amazon.co.uk/dp/B0GBYWMXNR) [**Ginger Fox Memory Card Game | Ideal for Group or Solo Play | Great Family Fun | Travel-Size Easy-To-Play | For Ages 8+**Ginger Fox**£6.06**10 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKH59RL) [**Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players**Ravensburger**£3.77**45 rev1y ago](https://www.amazon.co.uk/dp/B0F2NBPGSB) [**Ravensburger Unicorn Academy Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players**Ravensburger**£4.08**20 rev1y ago](https://www.amazon.co.uk/dp/B0F2NBLK18)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ravensburger Super Mario 2 Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years and Up**Ravensburger**£5.07**0.0★**▲ 473%**](https://www.amazon.co.uk/dp/B0FSLBR86G) [**Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games**RAM ONLINE**£2.47**4.6★**▲ 193%**](https://www.amazon.co.uk/dp/B0GBYWMXNR) [**House of Marbles Wildlife Pairs Card Game**House of Marbles**£4.09**4.6★**▲ 154%**](https://www.amazon.co.uk/dp/B0D4R6MK4J) [**Ravensburger Hello Kitty Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players**Ravensburger**£3.76**4.7★**▲ 102%**](https://www.amazon.co.uk/dp/B0F2NDGYF3) [**Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players**Ravensburger**£3.77**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B0F2NBPGSB)
**~~View all trending →~~**
## **What buyers say about memory game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**44%
*“Fun family game”*
**Quality-Overall**11%
*“Good quality cards”*
**Gifting Purpose**5%
*“Good choice of gift for most children”*
**Value For Money**5%
*“Excellent price”*
**Educational-Overall**4%
*“Good educational game”*
**Ease Of Use**4%
*“Easy to learn”*
**Size-Overall**3%
*“good size tin for travel”*
**Color**3%
*“Bright colours”*
**Trivia Games**2%
*“Loved these played these with family adults good laugh so intense so much fun”*
**Durability**2%
*“They are highly durable”*
### **What buyers complain about **
**Size-Overall**11%
*“I had expected them to be much larger”*
**Quality-Overall**8%
*“The pack and the cards are a bit flimsy and not as good quality as I would expect so not sure how long they will last”*
**Strength**5%
*“only the box is a bit weak”*
**Value For Money**5%
*“WAY Overpriced”*
**Display-Overall**4%
*“Nowadays screens take over so passed it on to a youngster whos mum had one too”*
**Material Quality**4%
*“Its plastic”*
**Thickness**3%
*“not very thick at all”*
**Durability**3%
*“the pieces are very easy to lose”*
**Design-Overall**2%
*“Overall, I don't think the graphic design of the cards is great”*
**Noise Level**1%
*“We get very loud”*
### **Top return reasons **
**Gifting Purpose**25%
**Size-Overall**25%
**Quality-Overall**9%
**Value For Money**8%
**Product Condition**5%
**Defective Material/Parts**5%
**Compatibility-Overall**5%
**Functionality-Overall**2%
**Advertised Vs Actual Product**2%
**Touch/Button Controls**2%
## **Common questions**
- **Is memory game profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 44 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the memory game niche?**
- 21 brands and 131 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in memory game?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.4%.
- **When does demand for memory game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the memory game niche?**
- Listings span £2.47–£12.54; the average listing price is £6.14 (sweet spot $15–$100). The average incumbent carries 3,983 reviews — the moat a new listing must climb.
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