[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-maui-hook":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":220,"demand":225,"seasonality":434,"brandShare":447,"products":468,"feedback":549,"searchTerms":619,"related":644,"lastUpdated":167},"7357d8f6-449c-48ae-a80f-3e6d25398639","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":172,"pageQuality":161,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":180,"primePct":181,"oosRate":182},18766,19039,-0.1608,-0.0104,0.072,0.9049,0.9326,4.29,215,13.69,8.78,23.62,9,1500,0.2222,0.0163,0,2,"maui hook","maui-hook","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fmaui-hook","Baby & Toddler Toys","2026-07-29T16:58:25.865467+00:00",8,3,26,[],2154,1250,100,250,17113,20535,40,191,1,0.6667,0.1667,{"score":184,"verdict":185,"components":186},41,"skip",[187,192,195,199,201,204,206,210,213,216],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",5,0.15,18766.36,{"key":193,"score":194,"weight":190,"raw":148},"growth",24,{"key":196,"score":197,"weight":198,"raw":149},"conversion",76,0.1,{"key":200,"score":168,"weight":190,"raw":150},"competition",{"key":202,"score":203,"weight":198,"raw":151},"brandShare",17,{"key":205,"score":197,"weight":198,"raw":152},"qualityGap",{"key":207,"score":208,"weight":209,"raw":153},"reviewMoat",89,0.05,{"key":211,"score":212,"weight":198,"raw":160},"returns",82,{"key":214,"score":215,"weight":209,"raw":154},"avgPrice",64,{"key":217,"score":218,"weight":209,"raw":219},"priceRange",58,0.5808625336927223,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":433},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,304,307,310,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,383,386,389,392,395,398,401,404,407,410,413,416,419,421,424,427,430],{"week":228,"volume":229},"2025-03-30",978,{"week":231,"volume":232},"2025-04-06",841,{"week":234,"volume":235},"2025-04-13",863,{"week":237,"volume":238},"2025-04-20",911,{"week":240,"volume":241},"2025-04-27",818,{"week":243,"volume":244},"2025-05-04",653,{"week":246,"volume":247},"2025-05-11",561,{"week":249,"volume":250},"2025-05-18",431,{"week":252,"volume":253},"2025-05-25",406,{"week":255,"volume":256},"2025-06-01",516,{"week":258,"volume":259},"2025-06-08",517,{"week":261,"volume":262},"2025-06-15",407,{"week":264,"volume":265},"2025-06-22",361,{"week":267,"volume":268},"2025-06-29",381,{"week":270,"volume":271},"2025-07-06",456,{"week":273,"volume":274},"2025-07-13",566,{"week":276,"volume":277},"2025-07-20",513,{"week":279,"volume":280},"2025-07-27",363,{"week":282,"volume":283},"2025-08-03",357,{"week":285,"volume":286},"2025-08-10",409,{"week":288,"volume":289},"2025-08-17",297,{"week":291,"volume":292},"2025-08-24",469,{"week":294,"volume":295},"2025-08-31",380,{"week":297,"volume":298},"2025-09-07",388,{"week":300,"volume":301},"2025-09-14",441,{"week":303,"volume":295},"2025-09-21",{"week":305,"volume":306},"2025-09-28",325,{"week":308,"volume":309},"2025-10-05",453,{"week":311,"volume":107},"2025-10-12",{"week":313,"volume":314},"2025-10-19",532,{"week":316,"volume":317},"2025-10-26",873,{"week":319,"volume":320},"2025-11-02",960,{"week":322,"volume":323},"2025-11-09",444,{"week":325,"volume":326},"2025-11-16",500,{"week":328,"volume":329},"2025-11-23",691,{"week":331,"volume":332},"2025-11-30",822,{"week":334,"volume":335},"2025-12-07",676,{"week":337,"volume":338},"2025-12-14",546,{"week":340,"volume":341},"2025-12-21",570,{"week":343,"volume":344},"2025-12-28",373,{"week":346,"volume":347},"2026-01-04",279,{"week":349,"volume":350},"2026-01-11",188,{"week":352,"volume":353},"2026-01-18",238,{"week":355,"volume":356},"2026-01-25",203,{"week":358,"volume":359},"2026-02-01",189,{"week":361,"volume":362},"2026-02-08",252,{"week":364,"volume":365},"2026-02-15",213,{"week":367,"volume":368},"2026-02-22",201,{"week":370,"volume":371},"2026-03-01",354,{"week":373,"volume":374},"2026-03-08",567,{"week":376,"volume":377},"2026-03-15",277,{"week":379,"volume":380},"2026-03-22",264,{"week":382,"volume":350},"2026-03-29",{"week":384,"volume":385},"2026-04-05",247,{"week":387,"volume":388},"2026-04-12",184,{"week":390,"volume":391},"2026-04-19",186,{"week":393,"volume":394},"2026-04-26",147,{"week":396,"volume":397},"2026-05-03",145,{"week":399,"volume":400},"2026-05-10",174,{"week":402,"volume":403},"2026-05-17",167,{"week":405,"volume":406},"2026-05-24",163,{"week":408,"volume":409},"2026-05-31",199,{"week":411,"volume":412},"2026-06-07",223,{"week":414,"volume":415},"2026-06-14",194,{"week":417,"volume":418},"2026-06-21",204,{"week":420,"volume":179},"2026-06-28",{"week":422,"volume":423},"2026-07-05",295,{"week":425,"volume":426},"2026-07-12",324,{"week":428,"volume":429},"2026-07-19",470,{"week":431,"volume":432},"2026-07-26",486,false,[435,436,437,438,439,440,441,442,443,444,445,446],0.5371691288326966,0.5058145431188938,1.0364761164260843,1.2414641154795307,0.7622385239774779,0.7872170199339666,1.0273063790946892,0.9049051756194855,0.907508197829688,1.5375578918900645,1.6171867076839863,1.2808052466110003,{"top":448,"otherBrandCount":162,"otherClickShare":467},[449,452,455,458,461,464],{"brand":450,"clickShare":451},"Jakks Pacific",0.4008,{"brand":453,"clickShare":454},"Felcia",0.2697,{"brand":456,"clickShare":457},"AUYAO",0.183,{"brand":459,"clickShare":460},"BZS",0.0514,{"brand":462,"clickShare":463},"Disney",0.0276,{"brand":465,"clickShare":466},"Mattel",0.0238,0.04370000000000007,[469,478,488,498,504,512,522,529,538],{"asin":470,"title":471,"brand":450,"imageUrl":472,"price":473,"rating":474,"reviews":229,"clickShare90":451,"clickShare360":475,"launchDate":476,"amazonUrl":477},"B0CTHB8ZXC","Disney Moana 2 Mauis Magical Fishhook","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31rnIHiV0lL.jpg",12.48,4.5,0.6664,"2024-09-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CTHB8ZXC",{"asin":479,"title":480,"brand":456,"imageUrl":481,"price":482,"rating":483,"reviews":484,"clickShare90":457,"clickShare360":485,"launchDate":486,"amazonUrl":487},"B0FZSSLXR6","AUYAO Maui Hook Magical Fish Hook Ocean Adventure Theme Halloween Toys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41SEeTNr1yL.jpg",9.51,3.6,15,0.1482,"2025-11-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FZSSLXR6",{"asin":489,"title":490,"brand":453,"imageUrl":491,"price":492,"rating":474,"reviews":493,"clickShare90":494,"clickShare360":495,"launchDate":496,"amazonUrl":497},"B09GJGVBZM","Felcia Halloween Family Mens Kid Maui Cosplay Tattoo Costume T-Shirt + Pants With Leaves Skirt Adult Cosplay Costume","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419ENXefuNL.jpg",15.07,32,0.1477,0.0407,"2021-09-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09GJGVBZM",{"asin":499,"title":490,"brand":453,"imageUrl":491,"price":500,"rating":474,"reviews":493,"clickShare90":501,"clickShare360":502,"launchDate":496,"amazonUrl":503},"B09GJZVZNC",15.61,0.122,0.0342,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09GJZVZNC",{"asin":505,"title":506,"brand":459,"imageUrl":507,"price":155,"rating":474,"reviews":508,"clickShare90":460,"clickShare360":509,"launchDate":510,"amazonUrl":511},"B00VK6DPI2","BZS Luminous Mackerel Feathers Sea Fishing Rigs (Fluro Flash 5 Packs)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513WtJZbmxL.jpg",664,0.0143,"2020-01-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00VK6DPI2",{"asin":513,"title":514,"brand":462,"imageUrl":515,"price":516,"rating":517,"reviews":518,"clickShare90":463,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B0CRK4ZZYZ","Moana Disney 2 Maui Magical Fish Hook by Jakks Pacific For Role PlayOfficially Licensed","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hYlw83QYL.jpg",14.63,4.7,175,0.0523,"2024-09-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CRK4ZZYZ",{"asin":523,"title":524,"brand":465,"imageUrl":525,"price":156,"rating":474,"reviews":526,"clickShare90":466,"clickShare360":527,"launchDate":408,"amazonUrl":528},"B0FS212Q9Z","Mattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51X69wT5T3L.jpg",28,0.0065,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FS212Q9Z",{"asin":530,"title":531,"brand":532,"imageUrl":533,"price":534,"rating":161,"reviews":161,"clickShare90":535,"clickShare360":536,"launchDate":267,"amazonUrl":537},"B0F7RG7WZ2","Saltwater Large Giant Shark and Alligator Fishing Hooks Stainless Steel Big Game J Fishing Hooks Extra Strong Sharp Giant Fish Hooks for Tuna Swordfish Catfish Size 5\u002F0-20\u002F0","JOGFFDE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VSjFFP2nL.jpg",13.23,0.0218,0.006,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F7RG7WZ2",{"asin":539,"title":540,"brand":541,"imageUrl":542,"price":543,"rating":544,"reviews":545,"clickShare90":535,"clickShare360":546,"launchDate":547,"amazonUrl":548},"B0DZNRW9JW","AYYOHON Maui Hook Ocean Adventure Maui Weapon Cosplay Maui Fish Hook Ocean Theme Costume Halloween Cosplay Prop","AYYOHON","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31XEPTw+OSL.jpg",10.25,3.5,11,0.0315,"2025-03-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZNRW9JW",{"love":550,"hate":584,"returnReasons":597},[551,557,563,567,571,575,580],{"topic":552,"percentOfMentions":553,"verbatims":554},"Gifting Purpose",0.2,[555,556],"Great gift for young fans","Lovely gift for my son",{"topic":558,"percentOfMentions":559,"verbatims":560},"Fun\u002FEntertainment Experience",0.16670000000000001,[561,562],"Cool toy","Great toy",{"topic":564,"percentOfMentions":198,"verbatims":565},"Quality-Overall",[566],"Good quality item",{"topic":568,"percentOfMentions":198,"verbatims":569},"Size-Overall",[570],"It is a good size",{"topic":572,"percentOfMentions":198,"verbatims":573},"Audio Quality",[574],"Perfect with the sound effects",{"topic":576,"percentOfMentions":577,"verbatims":578},"Noise Level",0.0667,[579],"This is quiet large",{"topic":581,"percentOfMentions":577,"verbatims":582},"Color",[583],"Lovely bright colours,clear sounds, grandson loves it",[585,589,593],{"topic":568,"percentOfMentions":559,"verbatims":586},[587,588],"Lot larger than expected","was surprised how big",{"topic":590,"percentOfMentions":559,"verbatims":591},"Durability",[592],"broke in 2 days as flimsy at the join",{"topic":594,"percentOfMentions":559,"verbatims":595},"Strength",[596],"Flimsy",[598,601,603,606,609,610,612,613,614,617],{"reason":599,"pct":600},"Defective Material\u002FParts",0.2857,{"reason":568,"pct":602},0.1429,{"reason":604,"pct":605},"Battery Inclusion",0.10710000000000001,{"reason":607,"pct":608},"Touch\u002FButton Controls",0.07139999999999999,{"reason":552,"pct":608},{"reason":611,"pct":608},"Brightness\u002FShine\u002FGlow",{"reason":564,"pct":608},{"reason":590,"pct":608},{"reason":615,"pct":616},"Functionality-Overall",0.035699999999999996,{"reason":618,"pct":616},"Ease Of Cleaning",[620,624,629,634,639],{"term":163,"volume":621,"growthQoq":622,"conversionRate":623},12384,-0.0096,0.0627,{"term":625,"volume":626,"growthQoq":627,"conversionRate":628},"maui fish hook",2420,0.2011,0.1009,{"term":630,"volume":631,"growthQoq":632,"conversionRate":633},"maui hook toy",1892,-0.0658,0.0704,{"term":635,"volume":636,"growthQoq":637,"conversionRate":638},"moana hook",1784,-0.161,0.0808,{"term":640,"volume":641,"growthQoq":642,"conversionRate":643},"maui fish hook toy",559,-0.0545,0.1154,[645,652,657,663,669,674],{"title":646,"href":647,"score":648,"verdict":649,"marketSize":650,"growth90":651},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":653,"href":654,"score":648,"verdict":649,"marketSize":655,"growth90":656},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":658,"href":659,"score":648,"verdict":660,"marketSize":661,"growth90":662},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":664,"href":665,"score":666,"verdict":649,"marketSize":667,"growth90":668},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":670,"href":671,"score":666,"verdict":649,"marketSize":672,"growth90":673},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":675,"href":676,"score":677,"verdict":649,"marketSize":678,"growth90":679},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]