---
title: "Maths Games — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/maths-games"
last_updated: "2026-07-31T13:04:02.588Z"
locale: en
meta:
description: "Niche score 44/100 · £49K/yr market · 119K searches/yr · £10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £49K/yr market · 119K searches/yr · £10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maths Games — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **maths games**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 16Conversion 46Competition 69Returns 97Price range 30Avg price 42Brand share 70Review moat 33Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.99**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,154.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.82–£19.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£49K**
£49K/yr · 119K searches
According to Flapen's Amazon United Kingdom niche tracking, maths games is a £49K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maths games market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£33K–£44K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#294**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 88%
**Open market**
**31%**
- Orchard Toys24% - Brain Box13% - Evermade10% - Learning Resources10% - alilo7% - Galt6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/maths-games/trend)
## **Top maths games search terms**
- **maths games**49K/yr-20.2%1.8% conv. - **maths game**13K/yr-17.2%1.8% conv. - **maths games for 5 year olds**8K/yr+5.6%2.7% conv. - **maths toys**9K/yr-10.0%0.6% conv. - **maths games for 7 year olds**13K/yr-35.8%2.3% conv. - **math games**8K/yr-8.5%0.4% conv. - **maths games for 5+ year olds**6K/yr+11.0%1.9% conv. - **maths games for 7+ year olds**9K/yr-34.5%2.5% conv. - **math toys**4K/yr-23.1%1.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/maths-games/search-terms)
## **Top maths games products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BrainBox Maths | Fun & Educational Card Game | Ages 8+ | 1+ Players | 10 Minutes Play Time**Brain Box**£10.33**4.6★198 rev](https://www.amazon.co.uk/dp/B09PVHHQCP) [2**Orchard Toys Magic Maths Magic Ink Reveals the Answer Educational Maths Game Practice Addition and Subtraction Ages 5-7**Orchard Toys**£8.56**4.7★4,094 rev](https://www.amazon.co.uk/dp/B06XVZY6VG) [3**alilo Maths Games for Kids Ages 5-12 Math Toys for Learning Addition Subtraction Multiplication & Division Portable Fun Educational Toys with 5 Modes 19 Math Games & 50K Math Questions**alilo**£19.26**4.5★707 rev](https://www.amazon.co.uk/dp/B0FCM89N2H) [4**Galt Times Tables Times Tables Games Ages 7 Years Plus**Galt**£5.43**4.4★297 rev](https://www.amazon.co.uk/dp/B0BT1XHSQM) [5**Clever Fox Play Number Hunter Math Board Game Addition & Subtraction Math Game for Kids 5-7 Year Old Fun Educational STEM Toy for 5+ Year Old Kindergarten 1st-3rd Grade Homeschool & Family**Clever Fox Play**£15.98**4.8★470 rev](https://www.amazon.co.uk/dp/B0DJMSFYS1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Bambino Tree Multiplication and Division Bingo Game - Year 4 5 6 Education Math Facts Flash Card Learning Game for Classroom & Homeschool covering 1 to 12 Times Tables**The Bambino Tree**£12.82**203 rev1y ago](https://www.amazon.co.uk/dp/B0BVKYWYFW) [**alilo Maths Games for Kids Ages 5-12 Math Toys for Learning Addition Subtraction Multiplication & Division Portable Fun Educational Toys with 5 Modes 19 Math Games & 50K Math Questions**alilo**£19.26**707 rev1y ago](https://www.amazon.co.uk/dp/B0FCM89N2H) [**Clever Fox Play Number Hunter Math Board Game Addition & Subtraction Math Game for Kids 5-7 Year Old Fun Educational STEM Toy for 5+ Year Old Kindergarten 1st-3rd Grade Homeschool & Family**Clever Fox Play**£15.98**470 rev1y ago](https://www.amazon.co.uk/dp/B0DJMSFYS1) [**Broytain Addition and Subtraction Math Games for Kids Addition & Subtraction Game Educational Learning Board Games for Boys and Girls Ages 5 6 7 8 Classroom Travel Indoor Outdoor Family Games**Broytain**£16.27**42 rev1y ago](https://www.amazon.co.uk/dp/B0DFYBW9J5) [**Learning Resources Numberblocks Adding and Subtracting Puzzle Set Ages 3+**Learning Resources**£10.48**317 rev3y ago](https://www.amazon.co.uk/dp/B0BVBZC1HB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clever Fox Play Number Hunter Math Board Game Addition & Subtraction Math Game for Kids 5-7 Year Old Fun Educational STEM Toy for 5+ Year Old Kindergarten 1st-3rd Grade Homeschool & Family**Clever Fox Play**£15.98**4.8★**▲ 499%**](https://www.amazon.co.uk/dp/B0DJMSFYS1) [**Broytain Addition and Subtraction Math Games for Kids Addition & Subtraction Game Educational Learning Board Games for Boys and Girls Ages 5 6 7 8 Classroom Travel Indoor Outdoor Family Games**Broytain**£16.27**4.9★**▲ 497%**](https://www.amazon.co.uk/dp/B0DFYBW9J5) [**Orchard Toys Bus Stop Game Educational Addition and Subtraction Maths Game Teacher Tested Perfect for Children Aged 4+ Educational Toy Game**Orchard Toys**£9.23**4.7★**▲ 61%**](https://www.amazon.co.uk/dp/B0006HBERA) [**Learning Resources Numberblocks Adding and Subtracting Puzzle Set Ages 3+**Learning Resources**£10.48**4.8★**▲ 58%**](https://www.amazon.co.uk/dp/B0BVBZC1HB) [**Adsumudi Math Game - The Monstrously Fun Smart Game for Kids to Practice Multiplication Division Addition and Subtraction - Great for Kids Ages 8-12**Evermade**£17.10**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B08M457BRR)
**~~View all trending →~~**
## **What buyers say about maths games**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**50%
*“Brilliant fun”*
**Ease Of Use**11%
*“Easy game”*
**Quality-Overall**7%
*“Excellent product”*
**Educational-Overall**7%
*“Great learning game”*
**Trivia Games**5%
*“A brilliant game to play with others”*
**Value For Money**4%
*“reasonably priced”*
**Gifting Purpose**2%
*“A good gift”*
**Durability**1%
*“feels durable enough for frequent use”*
**Reading/Writing Skills**1%
*“helps him to learn his maths sums”*
**Instructions/User Manual/Troubleshooting**1%
*“simple rules to follow”*
### **What buyers complain about **
**Quality-Overall**17%
*“Cheap quality”*
**Instructions/User Manual/Troubleshooting**7%
*“Like all games the instructions make it sound more complicated than it is”*
**Value For Money**7%
*“Boring and expensive”*
**Durability**6%
*“Not durable at all”*
**Size-Overall**6%
*“Box is rather large to store compared to the size of the contents”*
**Audio Quality**5%
*“I dislike low quality sound speaker”*
**Defective Material/Parts**4%
*“Some pieces missed”*
**Magnetic Strength/Adsorption**4%
*“dangerous if you have babies at home as the magnets come out of it”*
**Wheel Quality**3%
*“Product came with pink wheel falling apart”*
**Connectivity-Overall**2%
*“Some dont connect at all”*
### **Top return reasons **
**Gifting Purpose**15%
**Size-Overall**14%
**Quality-Overall**11%
**Value For Money**9%
**Defective Material/Parts**9%
**Magnetic Strength/Adsorption**8%
**Functionality-Overall**6%
**Advertised Vs Actual Product**4%
**Product Condition**3%
**Battery Inclusion**3%
## **Common questions**
- **Is maths games profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the maths games niche?**
- 19 brands and 100 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in maths games?**
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 0.6%.
- **When does demand for maths games peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the maths games niche?**
- Listings span £4.82–£19.26; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 3,155 reviews — the moat a new listing must climb.
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