---
title: "Mastermind Game — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/mastermind-game"
last_updated: "2026-07-31T13:04:52.660Z"
locale: en
meta:
description: "Niche score 42/100 · £79K/yr market · 114K searches/yr · £15.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £79K/yr market · 114K searches/yr · £15.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mastermind Game — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **mastermind game**
**Skip it**
A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 14Conversion 54Competition 13Returns 95Price range 70Avg price 76Brand share 26Review moat 70Quality gap 72
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.21**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****682.44**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£9.29–£28.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£79K**
£79K/yr · 114K searches
**Growth**
**Bad****-22.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, mastermind game is a £79K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mastermind game market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£76K–£91K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#1,330**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **44%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**6%**
- Goliath31% - Hasbro Gaming26% - KUNEN17% - GOTHINK10% - YSAMAX5% - Mastermind4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/mastermind-game/trend)
## **Top mastermind game search terms**
- **mastermind game**56K/yr-19.2%4.9% conv. - **mastermind**26K/yr-20.8%3.0% conv. - **mastermind game original**15K/yr-32.5%5.2% conv. - **code breaker game**10K/yr-23.9%3.9% conv. - **code breaker**4K/yr-26.4%1.7% conv. - **codebreaker game**4K/yr-20.4%3.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/mastermind-game/search-terms)
## **Top mastermind game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black**Goliath**£14.31**4.5★563 rev](https://www.amazon.co.uk/dp/B0DYNWM1J1) [2**KUNEN Classical Code Cracking Game Thinking Games Fun Intelligent Board Family Board Game For 2 Players Travel Games For Family For Boys**KUNEN**£11.93**4.4★1,016 rev](https://www.amazon.co.uk/dp/B06X9LLWTS) [3**Hasbro Gaming Mastermind Board Game for Families and Children The Classic Code Cracking Game Family Games**Hasbro Gaming**£15.30**4.6★765 rev](https://www.amazon.co.uk/dp/B0C6MVL3HR) [4**Hasbro Gaming Mastermind The Classic Code Cracking Game For Ages 8 and Up for 2 Players**Hasbro Gaming**£18.57**4.4★2,482 rev](https://www.amazon.co.uk/dp/B08664P819) [5**GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games**GOTHINK**£11.25**4.6★150 rev](https://www.amazon.co.uk/dp/B0CQR53FTD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black**Goliath**£14.31**563 rev1y ago](https://www.amazon.co.uk/dp/B0DYNWM1J1) [**YSAMAX Code Breaking Mastermind Game Develop Interpersonal Skills Improve Mathematical Reasoning And Analytical Skills Suitable For Both Classroom And Home Use**YSAMAX**£10.39**2 rev1y ago](https://www.amazon.co.uk/dp/B0DVTDQY4B) [**GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games**GOTHINK**£11.25**150 rev2y ago](https://www.amazon.co.uk/dp/B0CQR53FTD) [**Hasbro Gaming Mastermind Board Game for Families and Children The Classic Code Cracking Game Family Games**Hasbro Gaming**£15.30**765 rev3y ago](https://www.amazon.co.uk/dp/B0C6MVL3HR) [**Hasbro Gaming Mastermind The Classic Code Cracking Game For Ages 8 and Up for 2 Players**Hasbro Gaming**£18.57**2,482 rev6y ago](https://www.amazon.co.uk/dp/B08664P819)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YSAMAX Code Breaking Mastermind Game Develop Interpersonal Skills Improve Mathematical Reasoning And Analytical Skills Suitable For Both Classroom And Home Use**YSAMAX**£10.39**4.0★**▲ 427%**](https://www.amazon.co.uk/dp/B0DVTDQY4B) [**Cayro Master Mind Colours Travel Set + 7 Years (125)**Cayro**£9.29**3.4★**▲ 57%**](https://www.amazon.co.uk/dp/B00H1FLE84) [**GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games**GOTHINK**£11.25**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B0CQR53FTD) [**Jaques of London Mind Genius | Code Breaking Wooden Board Game | Logic & Brain Training Strategy Games | Since 1795**Jaques of London**£17.38**4.6★**— 3%**](https://www.amazon.co.uk/dp/B071JRS8HW) [**GOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black**Goliath**£14.31**4.5★**— 2%**](https://www.amazon.co.uk/dp/B0DYNWM1J1)
**~~View all trending →~~**
## **What buyers say about mastermind game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**56%
*“Fun,”*
**Quality-Overall**25%
*“This is well made”*
**Fine Motor Skill**6%
*“Great game and keeps the brain active”*
**Trivia Games**6%
*“THIS IS A GOOD GAME TO PLAY AN OLD CLASSIC”*
**Gifting Purpose**3%
*“Very nice present for my”*
### **What buyers complain about **
**Quality-Overall**25%
*“Terrible quality”*
**Strength**25%
*“This is flimsy”*
**Size-Overall**13%
*“Tiny”*
**Durability**13%
*“Really poor, broke and cracked”*
**Value For Money**6%
*“Considered a bit pricey”*
**Color**6%
*“needs more colours”*
### **Top return reasons **
**Size-Overall**31%
**Defective Material/Parts**14%
**Gifting Purpose**14%
**Quality-Overall**10%
**Strength**10%
**Material Quality**10%
**Durability**5%
**Compatibility-Overall**5%
**Value For Money**2%
## **Common questions**
- **Is mastermind game profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 9 tracked products. 90-day search growth is -22.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the mastermind game niche?**
- 8 brands and 51 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in mastermind game?**
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 1.0%.
- **When does demand for mastermind game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the mastermind game niche?**
- Listings span £9.29–£28.49; the average listing price is £15.21 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.
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