---
title: "Search terms — masha and the bear - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/masha-and-the-bear/search-terms"
last_updated: "2026-07-31T16:25:44.064Z"
locale: en
meta:
  description: "Niche score 32/100 · £12K/yr market · 98K searches/yr · £12.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 32/100 · £12K/yr market · 98K searches/yr · £12.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — masha and the bear - Flapen"
---

# **masha and the bear**

**Skip it**

A small market ($12K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 14Conversion 13Competition 21Returns 97Price range 44Avg price 53Brand share 16Review moat 89Quality gap 40

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****212.46**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.38**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.84–£23.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-22.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£12K**

£12K/yr · 98K searches