---
title: "Mary Costume — £16K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/mary-costume"
last_updated: "2026-07-31T14:36:29.812Z"
locale: en
meta:
description: "Niche score 30/100 · £16K/yr market · 54K searches/yr · £16.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £16K/yr market · 54K searches/yr · £16.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mary Costume — £16K/yr Amazon UK Niche (2026) - Flapen"
---
# **mary costume**
**Skip it**
Soft demand (-70.1% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 22Competition 23Returns 23Price range 74Avg price 80Brand share 18Review moat 78Quality gap 76
**Avg price**
**Great****£16.87**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****448.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£9.08–£32.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£16K**
£16K/yr · 54K searches
**Growth**
**Bad****-70.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, mary costume is a £16K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mary costume market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£21K–£25K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,537**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **56%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- DANSHOW32% - Morph30% - Wicked Costumes14% - Rubber Johnnies9% - GRACEART8% - Rubies7%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -70.1% search growth over the last 90 days.
2K2KSpike '26Prime Day '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/mary-costume/trend)
## **Top mary costume search terms**
- **virgin mary costume**5K/yr-34.3%2.3% conv. - **mary costume**20K/yr-65.2%1.2% conv. - **mary costume kids**14K/yr-90.8%0.0% conv. - **mary nativity costume**5K/yr-61.0%2.1% conv. - **mary nativity costume kids**9K/yr-92.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/mary-costume/search-terms)
## **Top mary costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£3K30%£5K40%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DANSHOW Women Praise Dance Dress Liturgical Worship Costume(238109-07-S)**DANSHOW**£15.22**4.3★8 rev](https://www.amazon.co.uk/dp/B0F2SLY7MK) [2**Morph Girls Virgin Mary Fancy Dress Costume Christmas Fancy Dress Costume for Girls Available in Medium**Morph**£14.73**4.4★1,011 rev](https://www.amazon.co.uk/dp/B06Y16P4YX) [3**Morph Mary Costume Virgin Mary Costumes Adult Joseph Outfit Disciple Costume Nativity Costumes Adult X-Large**Morph**£22.13**4.3★294 rev](https://www.amazon.co.uk/dp/B091ZFCN3B) [4**Rubber Johnnies Virgin Mary COSTUME Christmas Nativity Jesus Crib Size 8-14 Adult Fancy Dress**Rubber Johnnies**£14.69**3.3★45 rev](https://www.amazon.co.uk/dp/B00NU8O7NA) [5**GRACEART The Nun Religious Outfit Movie Classic Halloween Gown Fancy Dress Costume for Adults (M)**GRACEART**£32.13**4.6★518 rev](https://www.amazon.co.uk/dp/B07W4NHKBF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DANSHOW Women Praise Dance Dress Liturgical Worship Costume(238109-07-S)**DANSHOW**£15.22**8 rev1y ago](https://www.amazon.co.uk/dp/B0F2SLY7MK) [**Morph Mary Costume Virgin Mary Costumes Adult Joseph Outfit Disciple Costume Nativity Costumes Adult X-Large**Morph**£22.13**294 rev4y ago](https://www.amazon.co.uk/dp/B091ZFCN3B) [**GRACEART The Nun Religious Outfit Movie Classic Halloween Gown Fancy Dress Costume for Adults (M)**GRACEART**£32.13**518 rev6y ago](https://www.amazon.co.uk/dp/B07W4NHKBF) [**Morph Virgin Mary Costume for Kids - Nativity Dress for Girls - Religious Christmas Costume for Holiday Celebrations Small**Morph**£14.97**1,011 rev9y ago](https://www.amazon.co.uk/dp/B06XZRC4SL) [**Morph Girls Virgin Mary Fancy Dress Costume Christmas Fancy Dress Costume for Girls Available in Medium**Morph**£14.73**1,011 rev9y ago](https://www.amazon.co.uk/dp/B06Y16P4YX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GRACEART The Nun Religious Outfit Movie Classic Halloween Gown Fancy Dress Costume for Adults (M)**GRACEART**£32.13**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B07W4NHKBF) [**DANSHOW Women Praise Dance Dress Liturgical Worship Costume(238109-07-S)**DANSHOW**£15.22**4.3★**▲ 1000%**](https://www.amazon.co.uk/dp/B0F2SLY7MK) [**Morph Mary Costume Virgin Mary Costumes Adult Joseph Outfit Disciple Costume Nativity Costumes Adult X-Large**Morph**£22.13**4.3★**▲ 919%**](https://www.amazon.co.uk/dp/B091ZFCN3B) [**Rubber Johnnies Virgin Mary COSTUME Christmas Nativity Jesus Crib Size 8-14 Adult Fancy Dress**Rubber Johnnies**£14.69**3.3★**▲ 682%**](https://www.amazon.co.uk/dp/B00NU8O7NA) [**Wicked Costumes Womans Virgin Mary Fancy Dress Costume - One Size (14-16)**Wicked Costumes**£15.03**4.4★**▲ 241%**](https://www.amazon.co.uk/dp/B017UDLRAQ)
**~~View all trending →~~**
## **What buyers say about mary costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“really good quality”*
### **Top return reasons **
**Size-Overall**71%
**Functionality-Overall**14%
**Length**7%
**Product Condition**7%
## **Common questions**
- **Is mary costume profitable to sell on Amazon United Kingdom?**
- The niche generates £16K/yr across 9 tracked products. 90-day search growth is -70.1%. Flapen's verdict: Skip it (30/100).
- **How competitive is the mary costume niche?**
- 6 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- **What does it cost to enter the mary costume niche?**
- Listings span £9.08–£32.13; the average listing price is £16.87 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.
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