[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-marvel-advent-calendar-2025":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":176,"baselines":207,"demand":212,"seasonality":311,"brandShare":312,"products":316,"feedback":357,"searchTerms":365,"related":398,"lastUpdated":162},"5f759ceb-7291-4c74-91ab-dd14e65c8115","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":145,"top5ClickShare":149,"top5BrandShare":149,"avgRating":150,"avgReviewCount":151,"avgPrice":152,"priceMin":153,"priceMax":154,"productCount":155,"unitsSoldMax":156,"sponsoredPct":145,"returnRate":157,"successfulLaunches360":145,"newProducts360":145,"amazonNicheId":138,"title":158,"slug":159,"href":160,"leafCategoryName":161,"scrapedAt":162,"brandCount":149,"brandCountYearAgo":163,"sellerCount":164,"signals":165,"avgBsr":166,"pageQuality":145,"unitsSoldMin":167,"unitsSoldAvgMin":168,"unitsSoldAvgMax":169,"revenueMin":170,"revenueMax":171,"avgBrandAgeMonths":172,"avgSellerAgeDays":173,"top20ClickShare":149,"top20BrandShare":149,"primePct":174,"oosRate":175},0,82948,6.8542,-0.6381,1,4.65,2028,39.74,29.76,64.84,4,2000,0.0077,"marvel advent calendar 2025","marvel-advent-calendar-2025","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fmarvel-advent-calendar-2025","Building & Construction Toys","2026-07-29T17:44:56.992486+00:00",2,35,[],1133,1500,100,250,59610,79480,39,175,0.5,0.101,{"score":177,"verdict":178,"components":179},24,"skip",[180,183,185,188,190,192,195,199,202,205],{"key":181,"score":145,"weight":182,"raw":145},"marketSize",0.15,{"key":184,"score":145,"weight":182,"raw":148},"growth",{"key":186,"score":145,"weight":187,"raw":145},"conversion",0.1,{"key":189,"score":145,"weight":182,"raw":149},"competition",{"key":191,"score":145,"weight":187,"raw":149},"brandShare",{"key":193,"score":194,"weight":187,"raw":150},"qualityGap",22,{"key":196,"score":197,"weight":198,"raw":151},"reviewMoat",45,0.05,{"key":200,"score":201,"weight":187,"raw":157},"returns",96,{"key":203,"score":204,"weight":198,"raw":152},"avgPrice",95,{"key":206,"score":204,"weight":198,"raw":149},"priceRange",{"avgRating":208,"medianPrice":209,"medianReturnRate":210,"nichesTracked":211},4.36,12.12,0.0064,27606,{"points":213,"droppedPartialWeek":310},[214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,270,273,276,279,282,285,287,290,293,295,298,301,304,307],{"week":215,"volume":216},"2025-12-07",6382,{"week":218,"volume":219},"2025-12-14",989,{"week":221,"volume":222},"2025-12-21",421,{"week":224,"volume":225},"2025-12-28",313,{"week":227,"volume":228},"2026-01-04",262,{"week":230,"volume":231},"2026-01-11",162,{"week":233,"volume":234},"2026-01-18",104,{"week":236,"volume":237},"2026-01-25",138,{"week":239,"volume":240},"2026-02-01",163,{"week":242,"volume":243},"2026-02-08",246,{"week":245,"volume":246},"2026-02-15",306,{"week":248,"volume":249},"2026-02-22",309,{"week":251,"volume":252},"2026-03-01",216,{"week":254,"volume":255},"2026-03-08",135,{"week":257,"volume":258},"2026-03-15",147,{"week":260,"volume":261},"2026-03-29",153,{"week":263,"volume":264},"2026-04-05",126,{"week":266,"volume":267},"2026-04-12",26,{"week":269,"volume":135},"2026-04-19",{"week":271,"volume":272},"2026-04-26",32,{"week":274,"volume":275},"2026-05-03",41,{"week":277,"volume":278},"2026-05-10",77,{"week":280,"volume":281},"2026-05-17",37,{"week":283,"volume":284},"2026-05-24",81,{"week":286,"volume":164},"2026-05-31",{"week":288,"volume":289},"2026-06-07",44,{"week":291,"volume":292},"2026-06-14",56,{"week":294,"volume":272},"2026-06-21",{"week":296,"volume":297},"2026-06-28",43,{"week":299,"volume":300},"2026-07-05",64,{"week":302,"volume":303},"2026-07-12",82,{"week":305,"volume":306},"2026-07-19",51,{"week":308,"volume":309},"2026-07-26",84,false,null,{"top":313,"otherBrandCount":145,"otherClickShare":145},[314],{"brand":315,"clickShare":149},"LEGO",[317,327,337,347],{"asin":318,"title":319,"brand":315,"imageUrl":320,"price":153,"rating":321,"reviews":322,"clickShare90":323,"clickShare360":324,"launchDate":325,"amazonUrl":326},"B0CWH3B4Z5","LEGO Marvel Spider-Man Advent Calendar 2024 Buildable Christmas Countdown Toy for Kids with 24 Super Hero Surprises Including 5 Minifigures Festive Gift for 7 Plus Year Old Boys and Girls 76293","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51GlVqIvkGL.jpg",4.6,901,0.28,0.4696,"2024-09-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CWH3B4Z5",{"asin":328,"title":329,"brand":315,"imageUrl":330,"price":331,"rating":321,"reviews":332,"clickShare90":333,"clickShare360":334,"launchDate":335,"amazonUrl":336},"B09QFJNDQX","LEGO 76231 Super Heroes Guardians Of The Galaxy Advent Calendar","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51m4rrYllcL.jpg",31.72,2281,0.25,0.1761,"2022-09-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09QFJNDQX",{"asin":338,"title":339,"brand":315,"imageUrl":340,"price":154,"rating":341,"reviews":342,"clickShare90":343,"clickShare360":344,"launchDate":345,"amazonUrl":346},"B08W9GQ7MV","LEGO 76196 Super Heroes The Avengers Advent Calendar","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Wl0eZG4zL.jpg",4.7,3241,0.24,0.1422,"2021-09-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08W9GQ7MV",{"asin":348,"title":349,"brand":315,"imageUrl":350,"price":351,"rating":341,"reviews":352,"clickShare90":353,"clickShare360":354,"launchDate":355,"amazonUrl":356},"B0BV7CHMBL","LEGO 76267 Marvel Avengers Advent Calendar 2023 with 24 Gifts incl. Captain America Spider-Man Iron Man plus More Superhero Minifigures Christmas Countdown Gift for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51irFFw4dZL.jpg",32.62,1689,0.23,0.212,"2023-09-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BV7CHMBL",{"love":358,"hate":363,"returnReasons":364},[359],{"topic":360,"percentOfMentions":149,"verbatims":361},"Quality-Overall",[362],"Excellent quality",[],[],[366,371,376,380,384,388,391,395],{"term":367,"volume":368,"growthQoq":369,"conversionRate":370},"marvel advent calendar",16294,-0.804,0.0035,{"term":372,"volume":373,"growthQoq":374,"conversionRate":375},"lego marvel advent calendar",7837,0.345,0.0037,{"term":377,"volume":378,"growthQoq":379,"conversionRate":145},"spiderman advent calendar",7329,0.0357,{"term":381,"volume":382,"growthQoq":383,"conversionRate":145},"lego advent calendar marvel",3753,-0.3333,{"term":385,"volume":386,"growthQoq":387,"conversionRate":145},"lego marvel advent calendar 2025",3932,-0.9189,{"term":158,"volume":389,"growthQoq":390,"conversionRate":145},26367,-0.973,{"term":392,"volume":393,"growthQoq":394,"conversionRate":145},"spiderman advent calendar 2025",14348,-1,{"term":396,"volume":397,"growthQoq":394,"conversionRate":145},"spidey advent calendar 2025",3088,[399,406,411,417,423,428],{"title":400,"href":401,"score":402,"verdict":403,"marketSize":404,"growth90":405},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":407,"href":408,"score":402,"verdict":403,"marketSize":409,"growth90":410},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":412,"href":413,"score":402,"verdict":414,"marketSize":415,"growth90":416},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":418,"href":419,"score":420,"verdict":403,"marketSize":421,"growth90":422},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":424,"href":425,"score":420,"verdict":403,"marketSize":426,"growth90":427},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":429,"href":430,"score":431,"verdict":403,"marketSize":432,"growth90":433},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]