[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-makedo":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":222,"demand":227,"seasonality":331,"brandShare":332,"products":353,"feedback":463,"searchTerms":586,"related":621,"lastUpdated":166},"b86cc08c-6704-4857-8abf-c1106dafa7d4","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":172,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":180,"primePct":181,"oosRate":182},41801,94750,3.2531,-0.1683,0.0157,0.7128,0.9389,4.53,160,28.1,4.54,115.62,12,2000,0.9167,0.0053,2,6,"makedo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fmakedo","Play Tools","2026-07-29T22:16:58.19803+00:00",8,4,10,[],216,0,1500,100,250,42150,56200,30,195,1,0.8333,0.4299,{"score":184,"verdict":185,"components":186},38,"skip",[187,191,194,198,201,204,207,212,215,218],{"key":188,"score":169,"weight":189,"raw":190},"marketSize",0.15,41800.86,{"key":192,"score":193,"weight":189,"raw":148},"growth",17,{"key":195,"score":196,"weight":197,"raw":149},"conversion",20,0.1,{"key":199,"score":200,"weight":189,"raw":150},"competition",24,{"key":202,"score":203,"weight":197,"raw":151},"brandShare",15,{"key":205,"score":206,"weight":197,"raw":152},"qualityGap",37,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",92,0.05,160.33,{"key":213,"score":214,"weight":197,"raw":160},"returns",97,{"key":216,"score":217,"weight":210,"raw":154},"avgPrice",95,{"key":219,"score":220,"weight":210,"raw":221},"priceRange",76,0.765214259992798,{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.36,12.12,0.0064,27606,{"points":228,"droppedPartialWeek":330},[229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,297,300,303,306,309,312,315,317,320,323,325,328],{"week":230,"volume":231},"2025-11-30",9912,{"week":233,"volume":234},"2025-12-07",5653,{"week":236,"volume":237},"2025-12-14",5535,{"week":239,"volume":240},"2025-12-21",4171,{"week":242,"volume":243},"2025-12-28",1861,{"week":245,"volume":246},"2026-01-04",1555,{"week":248,"volume":249},"2026-01-11",1216,{"week":251,"volume":252},"2026-01-18",1079,{"week":254,"volume":255},"2026-01-25",1110,{"week":257,"volume":258},"2026-02-01",1148,{"week":260,"volume":261},"2026-02-08",1154,{"week":263,"volume":264},"2026-02-15",953,{"week":266,"volume":267},"2026-02-22",1400,{"week":269,"volume":270},"2026-03-01",1102,{"week":272,"volume":273},"2026-03-08",889,{"week":275,"volume":276},"2026-03-15",825,{"week":278,"volume":279},"2026-03-22",879,{"week":281,"volume":282},"2026-03-29",890,{"week":284,"volume":285},"2026-04-05",1099,{"week":287,"volume":288},"2026-04-12",964,{"week":290,"volume":291},"2026-04-19",847,{"week":293,"volume":294},"2026-04-26",880,{"week":296,"volume":294},"2026-05-03",{"week":298,"volume":299},"2026-05-10",862,{"week":301,"volume":302},"2026-05-17",813,{"week":304,"volume":305},"2026-05-24",822,{"week":307,"volume":308},"2026-05-31",682,{"week":310,"volume":311},"2026-06-07",840,{"week":313,"volume":314},"2026-06-14",776,{"week":316,"volume":79},"2026-06-21",{"week":318,"volume":319},"2026-06-28",952,{"week":321,"volume":322},"2026-07-05",755,{"week":324,"volume":305},"2026-07-12",{"week":326,"volume":327},"2026-07-19",888,{"week":329,"volume":264},"2026-07-26",false,null,{"top":333,"otherBrandCount":161,"otherClickShare":352},[334,337,340,343,346,349],{"brand":335,"clickShare":336},"ZLemma",0.4097,{"brand":338,"clickShare":339},"Makedo",0.22949999999999998,{"brand":341,"clickShare":342},"XIAPIA",0.1323,{"brand":344,"clickShare":345},"Vanplay",0.0855,{"brand":347,"clickShare":348},"JONEG",0.0818,{"brand":350,"clickShare":351},"VVVMECYT",0.0266,0.034600000000000075,[354,365,375,384,393,401,410,420,427,436,443,453],{"asin":355,"title":356,"brand":335,"imageUrl":357,"price":358,"rating":359,"reviews":360,"clickShare90":361,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B0D1QN278M","ZLemma Cardboard Construction Kit - 401 PCS Kids Building Set with Safe Serrated Cutter Crease Roller Screws & Nuts STEM Upcycled Tool for DIY Cardboard Projects Engineering & Creativity","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51m91ZJiFZL.jpg",28.35,4.6,608,0.2654,0.3076,"2024-05-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D1QN278M",{"asin":366,"title":367,"brand":338,"imageUrl":368,"price":369,"rating":370,"reviews":180,"clickShare90":371,"clickShare360":372,"launchDate":373,"amazonUrl":374},"B0FCYW8RMS","Makedo Mini Tool Kit Cardboard Crafts Kids Activities","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31uOqAXFvQL.jpg",6.41,5,0.1328,0.1506,"2025-04-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FCYW8RMS",{"asin":376,"title":377,"brand":341,"imageUrl":378,"price":379,"rating":359,"reviews":380,"clickShare90":342,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B0FHH1F629","XIAPIA Kids Cardboard Building Tools Set 149-Piece Educational Craft Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tf-hWX0+L.jpg",15.61,3,0.0441,"2025-07-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FHH1F629",{"asin":385,"title":386,"brand":338,"imageUrl":387,"price":155,"rating":388,"reviews":174,"clickShare90":389,"clickShare360":390,"launchDate":391,"amazonUrl":392},"B08X6728YF","Makedo SCRU-Driver for Use with SCRU and SCRU+ STEM and STEAM Educational Toys for Kids at Home Play + Classroom Learning Reusable 1 Piece Tool for Boys and Girls Age 4+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21aCxdf0HRL.jpg",4.7,0.0967,0.1029,"2021-06-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08X6728YF",{"asin":394,"title":395,"brand":344,"imageUrl":396,"price":200,"rating":168,"reviews":397,"clickShare90":345,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B0FGPJ372J","Cardboard Construction Kit Kids Building Kit with Safe Cardboard Cutter Fold Roller Screwdriver for DIY Kids Tool Set Gifts for 5 6 7 8 9 Year Old Boys Girls (158PCS)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xGu6Mey8L.jpg",43,0.1289,"2025-09-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FGPJ372J",{"asin":402,"title":403,"brand":347,"imageUrl":404,"price":405,"rating":406,"reviews":203,"clickShare90":348,"clickShare360":407,"launchDate":408,"amazonUrl":409},"B0FWR2L4TC","JONEG Cardboard Construction Tool Building Set Toys for 3-8 Year Old Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CvqsSBYQL.jpg",17.3,4.3,0.0536,"2025-10-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FWR2L4TC",{"asin":411,"title":412,"brand":335,"imageUrl":413,"price":414,"rating":359,"reviews":415,"clickShare90":416,"clickShare360":417,"launchDate":418,"amazonUrl":419},"B0FX2SCHVH","ZLemma Kids Cardboard Tool Kit- 258 Piece Cardboard Construction Toolbox with Drill Safety Saw Scorer Hinges & Bolt Portable Waist Bag Gift Box for Creative DIY Projects","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511YI5+H5eL.jpg",30.2,264,0.0731,0.0656,"2025-10-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FX2SCHVH",{"asin":421,"title":356,"brand":335,"imageUrl":422,"price":423,"rating":359,"reviews":360,"clickShare90":424,"clickShare360":425,"launchDate":418,"amazonUrl":426},"B0FX2SCXGW","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+IWdhO+tL.jpg",29.65,0.0484,0.045,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FX2SCXGW",{"asin":428,"title":429,"brand":350,"imageUrl":430,"price":431,"rating":370,"reviews":432,"clickShare90":351,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0GF2CT8S7","VVVMECYT Cardboard Construction Kit 338PCS Safe Cutter Tools Set for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xyGV+ujkL.jpg",19.43,7,0.017,"2025-07-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GF2CT8S7",{"asin":437,"title":412,"brand":335,"imageUrl":438,"price":439,"rating":359,"reviews":415,"clickShare90":440,"clickShare360":441,"launchDate":434,"amazonUrl":442},"B0FDGR5KLY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZMEg6kMLL.jpg",28.16,0.0228,0.0714,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FDGR5KLY",{"asin":444,"title":445,"brand":446,"imageUrl":447,"price":156,"rating":448,"reviews":167,"clickShare90":449,"clickShare360":450,"launchDate":451,"amazonUrl":452},"B0GC25ZSXZ","Safe Cardboard Cutter for Kids 45w Electric Chomp Saw with Bladeless Technology Precision Cutting for 4mm Thick Cardboard Stem DIY Craft Tool for 3D Models & School Projects","Buyfun","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PcZXeuztL.jpg",3.4,0.0213,0.0042,"2026-01-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GC25ZSXZ",{"asin":454,"title":455,"brand":456,"imageUrl":457,"price":458,"rating":370,"reviews":380,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B0G48D2S2M","Cardboard Construction Tool Kit for Kids Engineering Building Set with Cutter Screwdriver for DIY Gift Box for STEM Educational Projects Gifts for Boys and Girls Aged 5-12","YumSur","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51C013fxYXL.jpg",17.87,0.0133,0.0092,"2025-11-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G48D2S2M",{"love":464,"hate":533,"returnReasons":574},[465,472,479,486,493,500,507,514,521,528],{"topic":466,"percentOfMentions":467,"verbatims":468},"Fun\u002FEntertainment Experience",0.1979,[469,470,471],"A really engaging","Good fun","Fun set",{"topic":473,"percentOfMentions":474,"verbatims":475},"Quality-Overall",0.1551,[476,477,478],"The build quality of the tools is reliable","The quality is solid – everything feels well made","Brilliant quality",{"topic":480,"percentOfMentions":481,"verbatims":482},"Creativity",0.1286,[483,484,485],"Great set to inspire creativity","creative play","Fantastic for creativity",{"topic":487,"percentOfMentions":488,"verbatims":489},"Gifting Purpose",0.0911,[490,491,492],"Great gift","the gift box presentation is ideal for birthdays or Christmas","Christmas present for my nephew",{"topic":494,"percentOfMentions":495,"verbatims":496},"Strength",0.07139999999999999,[497,498,499],"Very sturdy And safe","The tools are sturdy","The pieces are sturdy enough for building",{"topic":501,"percentOfMentions":502,"verbatims":503},"Ease Of Use",0.041100000000000005,[504,505,506],"easy to use","Its quite straightforward to use","The tools are easy",{"topic":508,"percentOfMentions":509,"verbatims":510},"Safety Standards",0.0377,[511,512,513],"the safety features are reassuring","appears safe for kids","The tools are safe",{"topic":515,"percentOfMentions":516,"verbatims":517},"Advertised Vs Actual Product",0.030299999999999997,[518,519,520],"As described","Does exactly what the videos say","It does what it says though",{"topic":522,"percentOfMentions":523,"verbatims":524},"Value For Money",0.0286,[525,526,527],"its so much more affordable than the branded alternative","fantastic value for money","For the amount included the value for money is very good",{"topic":529,"percentOfMentions":530,"verbatims":531},"Security",0.0227,[532],"Excellent and Safe",[534,540,544,548,554,558,562,567,569],{"topic":535,"percentOfMentions":536,"verbatims":537},"Noise Level",0.2,[538,539],"working noise is quite loud though","although it does produce noticeable noise",{"topic":541,"percentOfMentions":197,"verbatims":542},"Size-Overall",[543],"it has a very short cable",{"topic":545,"percentOfMentions":197,"verbatims":546},"Sharpness",[547],"Extremely sharp edges",{"topic":494,"percentOfMentions":549,"verbatims":550},0.0667,[551,552,553],"It still wasnt very sturdy","not very strong","Only weakness is carry case difficult to open",{"topic":555,"percentOfMentions":210,"verbatims":556},"Developmental Needs",[557],"Not suitable for young children",{"topic":559,"percentOfMentions":210,"verbatims":560},"Material Quality",[561],"Made from cheap",{"topic":563,"percentOfMentions":564,"verbatims":565},"Adhesion\u002FStickiness",0.0333,[566],"Instead of the usual mess of sticky tape that peels off within five minutes",{"topic":501,"percentOfMentions":564,"verbatims":568},[553],{"topic":570,"percentOfMentions":571,"verbatims":572},"Assembly\u002FInstallation",0.0167,[573],"I found the setup a little confusing for them at first",[575,578,579,580,582,584,585],{"reason":576,"pct":577},"Functionality-Overall",0.3,{"reason":508,"pct":536},{"reason":545,"pct":189},{"reason":581,"pct":197},"Durability",{"reason":583,"pct":197},"Defective Material\u002FParts",{"reason":487,"pct":197},{"reason":541,"pct":210},[587,592,596,601,606,611,616],{"term":588,"volume":589,"growthQoq":590,"conversionRate":591},"makedo cardboard kit",32766,-0.215,0.0183,{"term":163,"volume":593,"growthQoq":594,"conversionRate":595},28768,-0.1019,0.0131,{"term":597,"volume":598,"growthQoq":599,"conversionRate":600},"cardboard construction kit",8780,-0.0947,0.0378,{"term":602,"volume":603,"growthQoq":604,"conversionRate":605},"makedo safe saw",7940,-0.1305,0.006,{"term":607,"volume":608,"growthQoq":609,"conversionRate":610},"make do cardboard kit",7744,-0.291,0.0188,{"term":612,"volume":613,"growthQoq":614,"conversionRate":615},"cardboard construction kits for kids",4076,-0.1081,0.0471,{"term":617,"volume":618,"growthQoq":619,"conversionRate":620},"cardboard tools kids",4676,-0.2717,0.0254,[622,629,634,640,646,651],{"title":623,"href":624,"score":625,"verdict":626,"marketSize":627,"growth90":628},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":630,"href":631,"score":625,"verdict":626,"marketSize":632,"growth90":633},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":635,"href":636,"score":625,"verdict":637,"marketSize":638,"growth90":639},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":641,"href":642,"score":643,"verdict":626,"marketSize":644,"growth90":645},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":647,"href":648,"score":643,"verdict":626,"marketSize":649,"growth90":650},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":652,"href":653,"score":654,"verdict":626,"marketSize":655,"growth90":656},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]