---
title: "Search terms — makedo - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/makedo/search-terms"
last_updated: "2026-07-31T23:24:29.595Z"
locale: en
meta:
  description: "Niche score 38/100 · £42K/yr market · 95K searches/yr · £28.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £42K/yr market · 95K searches/yr · £28.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — makedo - Flapen"
---

# **makedo**

**Skip it**

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 17Conversion 20Competition 24Returns 97Price range 76Avg price 95Brand share 15Review moat 92Quality gap 37

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£28.10**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****160.33**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£4.54–£115.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£42K**

£42K/yr · 95K searches