---
title: "Trend — mahjong - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/mahjong/trend"
last_updated: "2026-07-31T22:26:07.148Z"
locale: en
meta:
  description: "Niche score 56/100 · £183K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £183K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mahjong - Flapen"
---

# **mahjong**

**Worth a look**

Shows a sweet-spot price point ($27.56 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 8Conversion 20Competition 75Returns 73Price range 72Avg price 95Brand share 87Review moat 87Quality gap 76

**Avg price**

**Incredible****£27.56**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****254**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£7.16–£125.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£183K**

£183K/yr · 421K searches

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-34.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")