---
title: "Luigi Costume — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/luigi-costume"
last_updated: "2026-07-31T15:34:11.195Z"
locale: en
meta:
description: "Niche score 38/100 · £91K/yr market · 141K searches/yr · £13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £91K/yr market · 141K searches/yr · £13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Luigi Costume — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **luigi costume**
**Skip it**
Soft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 2Conversion 56Competition 20Returns 41Price range 55Avg price 64Brand share 35Review moat 89Quality gap 81
**Review moat**
**Great****226**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£8.78–£22.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£91K**
£91K/yr · 141K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-45.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, luigi costume is a £91K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **luigi costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£41K–£55K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#959**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **67%**
- **Out of stock**
- **41.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**12%**
- Aomig37% - Disguise17% - BSBUY15% - IDOTTA10% - Soanwind5% - Forfamy4% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.2% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 17.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/luigi-costume/trend)
## **Top luigi costume search terms**
- **luigi costume adult**81K/yr-29.2%4.7% conv. - **luigi costume**49K/yr-65.3%2.4% conv. - **luigi outfit**6K/yr-48.9%2.5% conv. - **luigi costume men**5K/yr-56.0%3.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/luigi-costume/search-terms)
## **Top luigi costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£27K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aomig Super Plumber Costumes 4 Pack Brothers Workman Cosplay Costume Kits with Bodysuit Hats Cap Mustaches White Gloves 1980s Videogame Bros Fancy Dress Outfit Costume for Women Men(Green)**Aomig**£10.85**4.3★1,303 rev](https://www.amazon.co.uk/dp/B0BMVG3CJX) [2**Disguise Official Super Mario Classic Luigi Adult Costume X-Large**Disguise**£21.35**4.2★635 rev](https://www.amazon.co.uk/dp/B07KWW1Z8R) [3**IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume**IDOTTA**£12.51**4.0★3 rev](https://www.amazon.co.uk/dp/B0GT4QF6P1) [4**BSBUY Super Plumber Costumes 4 Pack Brothers Workman Cosplay Costume Kits with Bodysuit Hats Cap Mustaches White Gloves 1980s Videogame Bros Fancy Dress Outfit Costume for Women Men(Green)**BSBUY**£8.78**4.4★104 rev](https://www.amazon.co.uk/dp/B0FFB2BFNB) [5**BSBUY Adult Super Plumber Costumes 5 Pack Brothers Workman Cosplay Costume Kits with T-shirt Overalls Hats Cap Mustaches Gloves 1980s Videogame Bros Fancy Dress Outfit for Halloween Carnival(Green)**BSBUY**£10.80**4.6★6 rev](https://www.amazon.co.uk/dp/B0GYX4R57X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BSBUY Adult Super Plumber Costumes 5 Pack Brothers Workman Cosplay Costume Kits with T-shirt Overalls Hats Cap Mustaches Gloves 1980s Videogame Bros Fancy Dress Outfit for Halloween Carnival(Green)**BSBUY**£10.80**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GYX4R57X) [**IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume**IDOTTA**£12.51**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4QF6P1) [**Driflo Luigi Clothing Luigi Costume Cosplay Costume Accessories Kits for Adult 13Pcs with Hats Cap Mustaches White Gloves Anime Cosplay Costume for Women Men**Driflo**£11.20**3 rev7mo ago](https://www.amazon.co.uk/dp/B0GDDKGY13) [**Forfamy Costume for Adults Halloween Fancy Dress for Halloween World Book Day Party (GREEN XL)**Forfamy**£16.81**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G6RTDNJQ) [**Soanwind Party Costumes 4 Pack Cosplay Costume Accessories Kits with Bodysuit Hats Cap Mustaches White Gloves Bros Fancy Dress Green Outfit Costume for Women or Men (Green)**Soanwind**£9.92**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FNVPHYPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BSBUY Adult Super Plumber Costumes 5 Pack Brothers Workman Cosplay Costume Kits with T-shirt Overalls Hats Cap Mustaches Gloves 1980s Videogame Bros Fancy Dress Outfit for Halloween Carnival(Green)**BSBUY**£10.80**4.6★**▲ 441%**](https://www.amazon.co.uk/dp/B0GYX4R57X) [**IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume**IDOTTA**£12.51**4.0★**▲ 438%**](https://www.amazon.co.uk/dp/B0GT4QF6P1) [**The Fancy Dress Adults Super Plumber Costume - Mens Womens Retro 1980s Fancy Dress World Book Week Cosplay Outfit UK(Large)**The Fancy Dress**£11.61**0.0★**▲ 434%**](https://www.amazon.co.uk/dp/B0DWXRLV7B) [**Komonee L Halloween Fancy Dress Up Mens Adults Outfit Hat Green Blue Plumber Overalls Costume Halloween Retro Classic Video Game Gamer Cosplay Medium**Komonee**£12.39**3.4★**▲ 268%**](https://www.amazon.co.uk/dp/B0FNMXBV5L) [**Forfamy Costume for Adults Halloween Fancy Dress for Halloween World Book Day Party (GREEN XL)**Forfamy**£16.81**3.5★**▲ 242%**](https://www.amazon.co.uk/dp/B0G6RTDNJQ)
**~~View all trending →~~**
## **What buyers say about luigi costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“Good value”*
**Size-Overall**15%
*“The bodysuit fits as expected”*
**Comfort-Overall**13%
*“comfortable”*
**Fun/Entertainment Experience**11%
*“Soooo funy”*
**Quality-Overall**6%
*“This was excellent quality for the money”*
**Advertised Vs Actual Product**4%
*“As described”*
**Touch/Button Controls**2%
*“do fit acceptably with the buttons”*
**Weight Light**2%
*“The hat and cap are lightweight”*
### **What buyers complain about **
**Size-Overall**17%
*“Little big for my son (12yr) but not too big he couldnt wear it”*
**Material Quality**12%
*“The material isnt premium”*
**Advertised Vs Actual Product**6%
*“The one I received looks nothing like the one shown in the listing”*
**Shape/Style**6%
*“The shape, size, and style are completely different”*
### **Top return reasons **
**Size-Overall**80%
**Quality-Overall**9%
**Material Quality**3%
**Length**2%
**Thin**1%
**Thigh Fit**1%
**Advertised Vs Actual Product**1%
**Color**1%
**Product Condition**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is luigi costume profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 12 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the luigi costume niche?**
- 10 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in luigi costume?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 3.7%.
- **When does demand for luigi costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 17.5× the quietest.
- **What does it cost to enter the luigi costume niche?**
- Listings span £8.78–£22.49; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.
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