---
title: "Lobster Costume — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lobster-costume"
last_updated: "2026-07-31T15:37:20.241Z"
locale: en
meta:
description: "Niche score 53/100 · £28K/yr market · 42K searches/yr · £15.20 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £28K/yr market · 42K searches/yr · £15.20 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lobster Costume — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **lobster costume**
**Worth a look**
Shows a thin review moat (41 avg reviews), but a small market ($28K/yr) keeps it on the watch list.
Market size 7Growth 15Conversion 53Competition 76Returns 42Price range 59Avg price 76Brand share 90Review moat 98Quality gap 82
**Review moat**
**Incredible****40.84**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.20**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.02–£29.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£28K**
£28K/yr · 42K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, lobster costume is a £28K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lobster costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£30K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#1,715**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **91%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**45%**
Top 20: 90%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**50%**
- Poptrend14% - EraSpooky14% - TUBAWD7% - I LOVE FANCY DRESS6% - Fun Shack5% - Edhomenn5%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -20.6% search growth over the last 90 days.
1K750Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/lobster-costume/trend)
## **Top lobster costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8286%£2K9%£2K12%£3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EraSpooky Adult Red Lobster Crab Mens Ladies Fancy Dress Costume One Size Animal**EraSpooky**£19.58**4.5★154 rev](https://www.amazon.co.uk/dp/B075V4WYDW) [2**Inflatable Lobster Costume for Adult Inflatable Blow up Costumes Lobster Halloween Costumes Men Women Funny Fancy Dress Party (Adult)**Poptrend**£25.35**4.5★23 rev](https://www.amazon.co.uk/dp/B0DPX14DF4) [3**Lobster Costume Crab Costume Under The Sea Costumes Hats Claws Set For Party Halloween Crab Eyes Headband with Antenna Giant Sea Creature Cosplay Set**TUBAWD**£8.44**4.7★5 rev](https://www.amazon.co.uk/dp/B0FHV6J9FH) [4**Adults Lobster Costume - Red All-in-One Suit with Attached Lobster Headpiece Red Claw Gloves - Mens Womens Unisex Sea Creature Animal Fancy Dress Costume**I LOVE FANCY DRESS**£18.69**3.5★3 rev](https://www.amazon.co.uk/dp/B0FZWYTV6G) [5**Fun Shack Adult Lobster Costume Crab Costume Shrimp Fancy Dress Men & Women Crab Outfit Fish Outfit Lobster Fancy Dress**Fun Shack**£23.52**4.3★71 rev](https://www.amazon.co.uk/dp/B07BPYQVGX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ToqoGeri 2 PCS Crab Outfit With Hat And Gloves Lobster Costume Under The Sea Costumes Funny Hats For Adults And Kids Halloween Party Accessories Cosplay Dress Up**ToqoGeri**£7.27**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1V7W2RM) [**KhgFov Crab Costume Halloween Costumes 6 Pcs Lobster Costume Set with Adjustable Hat Claws Dress Glasses and Bow Tie for Halloween Christmas Party Themed Events**KhgFov**£10.84**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1LVDG86) [**4 Pcs Crab Costume Accessories Sets Lobster Costume Under The Sea Costumes Beach Theme Fancy Dress with Red Glasses Crab Headpiece Red Gloves For Boys Girls Halloween Christmas Cosplay Party**QhgPnt**£12.73**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GZKHFZ8W) [**OLAOLA Strawberry Capybara Onesie Adult Unisex Pyjamas L(59-61)**OLAOLA**£26.43**40 rev3mo ago](https://www.amazon.co.uk/dp/B0GD7RZM4C) [**Edhomenn Baby Lobster Romper Newborn Cute Lobster Costume Infant Backless Corduroy Crab Overall Toddler Sleeveless Bodysuit 1-18months Clothes (01 Orange 1-3 Months)**Edhomenn**£13.22**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVQCK4V7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GXAHSOL Red Crab Costume Accessory Set Includes Novelty Hat and Matching Claws Gloves Perfect for Halloween Masquerade Parties Fun Themed Events Adults**GXAHSOL**£8.06**5.0★**▲ 366%**](https://www.amazon.co.uk/dp/B0GTNVJZH2) [**OLAOLA Strawberry Capybara Onesie Adult Unisex Pyjamas L(59-61)**OLAOLA**£26.43**4.3★**▲ 366%**](https://www.amazon.co.uk/dp/B0GD7RZM4C) [**ToqoGeri 2 PCS Crab Outfit With Hat And Gloves Lobster Costume Under The Sea Costumes Funny Hats For Adults And Kids Halloween Party Accessories Cosplay Dress Up**ToqoGeri**£7.27**0.0★**▲ 365%**](https://www.amazon.co.uk/dp/B0H1V7W2RM) [**Hyelntu Lobster Costume Realistic Shrimp Jumpsuit Headpiece Red Fancy Dress Lobster Fish Crab Costume for Adults Halloween Carnival**Hyelntu**£23.41**3.5★**▲ 364%**](https://www.amazon.co.uk/dp/B0GT9TPPWM) [**KhgFov Crab Costume Halloween Costumes 6 Pcs Lobster Costume Set with Adjustable Hat Claws Dress Glasses and Bow Tie for Halloween Christmas Party Themed Events**KhgFov**£10.84**0.0★**▲ 364%**](https://www.amazon.co.uk/dp/B0H1LVDG86)
**~~View all trending →~~**
## **What buyers say about lobster costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Nice fit”*
**Fun/Entertainment Experience**15%
*“Hilarious costume great fun works very well”*
**Comfort-Overall**8%
*“And comfort—better than youd think”*
**Ease Of Use**8%
*“easy to move”*
**Value For Money**8%
*“it's not overly expensive”*
**Quality-Overall**7%
*“seems well made”*
**Adjustability/Rotatability/Reclining**7%
*“Everything on the hat is adjustable”*
**Material Quality**5%
*“The corduroy quality washes well”*
**Advertised Vs Actual Product**3%
*“It is advertised as for girls”*
**Design-Overall**3%
*“The lobster design is genuinely well executed, the corduroy giving it texture and structure that cheap novelty outfits lack, and the orange is rich and photogenic; the birthday photos have apparently been distributed to three continents”*
### **What buyers complain about **
**Size-Overall**36%
*“it was massive”*
**Quality-Overall**20%
*“Poor quality”*
**Advertised Vs Actual Product**9%
*“Images of the tutu being worn on grown adults is misleading”*
**Value For Money**6%
*“Not worth £30”*
**Smell**4%
*“has an unpleasant odour to it”*
**Ease Of Use**2%
*“It's not the easiest to wear for a prolonged period of time”*
### **Top return reasons **
**Size-Overall**76%
**Quality-Overall**8%
**Material Quality**4%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Value For Money**1%
**Strap/String Quality**1%
**Strength**1%
**Smell**1%
**Weight Heavy**1%
## **Common questions**
- **Is lobster costume profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 43 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lobster costume niche?**
- 33 brands and 53 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in lobster costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.6%.
- **What does it cost to enter the lobster costume niche?**
- Listings span £5.02–£29.40; the average listing price is £15.20 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.
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