---
title: "Liars Uno — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/liars-uno"
last_updated: "2026-07-31T12:04:37.235Z"
locale: en
meta:
description: "Niche score 25/100 · £28K/yr market · 57K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · £28K/yr market · 57K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liars Uno — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **liars uno**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 9Conversion 73Competition 0Returns 96Price range 0Avg price 20Brand share 0Review moat 31Quality gap 30
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,399**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.29**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-32.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£28K**
£28K/yr · 57K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£6.65–£8.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liars uno is a £28K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liars uno market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **£22K–£29K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#382**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Juegos Mattel100%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -32.7% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/liars-uno/trend)
## **Top liars uno search terms**
- **liars uno**24K/yr-28.5%11.1% conv. - **uno liar**20K/yr-20.6%9.3% conv. - **uno liars**10K/yr-49.2%10.4% conv. - **uno liars edition**3K/yr-92.5%4.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/liars-uno/search-terms)
## **Top liars uno products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%£7K50%£14K75%£21K100%£28K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Juegos Mattel**£8.48**4.6★9,292 rev](https://www.amazon.co.uk/dp/B0F979GZ8B) [2**Mattel Games Liars UNO Card Game Ages 7+ Players 2-10**Juegos Mattel**£6.65**4.7★317 rev](https://www.amazon.co.uk/dp/B0FDH1CS2D) [3**Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10**Juegos Mattel**£6.73**4.4★588 rev](https://www.amazon.co.uk/dp/B0CTHN23VG)
### **Newest**
by launch date
[**Mattel Games Liars UNO Card Game Ages 7+ Players 2-10**Juegos Mattel**£6.65**317 rev2mo ago](https://www.amazon.co.uk/dp/B0FDH1CS2D) [**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Juegos Mattel**£8.48**9,292 rev1y ago](https://www.amazon.co.uk/dp/B0F979GZ8B) [**Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10**Juegos Mattel**£6.73**588 rev2y ago](https://www.amazon.co.uk/dp/B0CTHN23VG)
### **Trending**
90-day click momentum
[**Mattel Games Liars UNO Card Game Ages 7+ Players 2-10**Juegos Mattel**£6.65**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B0FDH1CS2D) [**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Juegos Mattel**£8.48**4.6★**— 3%**](https://www.amazon.co.uk/dp/B0F979GZ8B) [**Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10**Juegos Mattel**£6.73**4.4★**▼ 45%**](https://www.amazon.co.uk/dp/B0CTHN23VG)
## **What buyers say about liars uno**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**55%
*“Happy with the game its self”*
**Trivia Games**10%
*“Really great game once you can get your head around the rules”*
**Gifting Purpose**8%
*“Great gift”*
**Storage Capacity**8%
*“Great game - tin storage handy”*
**Collectibles**8%
*“Great cards”*
**Quality-Overall**4%
*“The cards feel really good quality”*
**Advertised Vs Actual Product**3%
*“Fun to play as avid uno fans”*
**Ease Of Use**3%
*“Its easy to learn”*
### **What buyers complain about **
**Advertised Vs Actual Product**38%
*“Rating given for the false advertising”*
**Fun/Entertainment Experience**25%
*“Boring, childish”*
**Value For Money**13%
*“Very overpriced for a pack of cards”*
**Portability**8%
*“Had to transfer them into a travel carry case so therefore could have paid way less for the card board box”*
### **Top return reasons **
**Advertised Vs Actual Product**26%
**Size-Overall**18%
**Gifting Purpose**12%
**Product Condition**12%
**Value For Money**12%
**Defective Material/Parts**4%
**Connectivity-Overall**4%
**Grip**4%
**Material Quality**4%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is liars uno profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.7%. Flapen's verdict: Skip it (25/100).
- **How competitive is the liars uno niche?**
- 1 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liars uno?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Fun/Entertainment Experience, Value For Money. The return rate is 0.9%.
- **What does it cost to enter the liars uno niche?**
- Listings span £6.65–£8.48; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 3,399 reviews — the moat a new listing must climb.
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