---
title: "Lego Star Trek — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-star-trek"
last_updated: "2026-07-31T13:05:16.825Z"
locale: en
meta:
description: "Niche score 30/100 · £105K/yr market · 123K searches/yr · £112.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £105K/yr market · 123K searches/yr · £112.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lego Star Trek — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **lego star trek**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 16Conversion 10Competition 0Returns 99Price range 32Avg price 71Brand share 0Review moat 63Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£112.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****975.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£16.89–£280.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£105K**
£105K/yr · 123K searches
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, lego star trek is a £105K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lego star trek market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **£84K–£112K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- LEGO95% - LIGHTAILING6%
## **Demand**
Weekly Amazon search volume, last 26 weeks — -18.2% search growth over the last 90 days.
4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/lego-star-trek/trend)
## **Top lego star trek search terms**
- **lego star trek**41K/yr-19.7%1.0% conv. - **star trek lego**37K/yr-13.6%0.8% conv. - **lego enterprise**14K/yr-15.7%2.5% conv. - **lego star trek enterprise**11K/yr+7.1%2.2% conv. - **lego enterprise d**9K/yr-38.9%1.3% conv. - **lego uss enterprise**2K/yr-13.6%1.6% conv. - **star trek lego set for adults**5K/yr-15.5%0.8% conv. - **lego star trek enterprise d**3K/yr-84.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/lego-star-trek/search-terms)
## **Top lego star trek products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%£26K50%£52K75%£78K100%£105K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701-D - Display Model Kit for Adults - 2 Shuttle Pods Separation Function & 9 Minifigures incl. Jean-Luc Picard & William Riker - Gift for Fans - 10356**LEGO**£280.13**4.6★113 rev](https://www.amazon.co.uk/dp/B01N7DWPKK) [2**LIGHTAILING Led Light for Lego-10356 Star-Trek: U.S.S. Enterprise NCC-1701-D Easy Install Hidden Wiring Home Decor & Gift-Ready (Model Not Included)**LIGHTAILING**£39.32**4.0★34 rev](https://www.amazon.co.uk/dp/B0G5827SKD) [3**LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256**LEGO**£16.89**4.8★2,779 rev](https://www.amazon.co.uk/dp/B0FPXDXXYR)
### **Newest**
by launch date
[**LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701-D - Display Model Kit for Adults - 2 Shuttle Pods Separation Function & 9 Minifigures incl. Jean-Luc Picard & William Riker - Gift for Fans - 10356**LEGO**£280.13**113 rev7mo ago](https://www.amazon.co.uk/dp/B01N7DWPKK) [**LIGHTAILING Led Light for Lego-10356 Star-Trek: U.S.S. Enterprise NCC-1701-D Easy Install Hidden Wiring Home Decor & Gift-Ready (Model Not Included)**LIGHTAILING**£39.32**34 rev7mo ago](https://www.amazon.co.uk/dp/B0G5827SKD) [**LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256**LEGO**£16.89**2,779 rev9mo ago](https://www.amazon.co.uk/dp/B0FPXDXXYR)
### **Trending**
90-day click momentum
[**LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256**LEGO**£16.89**4.8★**▲ 110%**](https://www.amazon.co.uk/dp/B0FPXDXXYR) [**LIGHTAILING Led Light for Lego-10356 Star-Trek: U.S.S. Enterprise NCC-1701-D Easy Install Hidden Wiring Home Decor & Gift-Ready (Model Not Included)**LIGHTAILING**£39.32**4.0★**▲ 15%**](https://www.amazon.co.uk/dp/B0G5827SKD) [**LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701-D - Display Model Kit for Adults - 2 Shuttle Pods Separation Function & 9 Minifigures incl. Jean-Luc Picard & William Riker - Gift for Fans - 10356**LEGO**£280.13**4.6★**— 3%**](https://www.amazon.co.uk/dp/B01N7DWPKK)
## **What buyers say about lego star trek**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“good value at the price point”*
**Design-Overall**18%
*“it looks amazing built”*
**Collectibles**12%
*“A fantastic addition to my collection”*
**Fun/Entertainment Experience**11%
*“fun to build”*
**Quality-Overall**9%
*“The quality is brilliant, like you expect with Lego, and the instructions were nice and clear”*
**Gifting Purpose**6%
*“It was a gift”*
**Instructions/User Manual/Troubleshooting**5%
*“clear instructions”*
**Assembly/Installation**4%
*“great to assemble”*
**Size-Overall**3%
*“everything fit well”*
**Display-Overall**3%
*“Now it has a special place on my display stand”*
### **What buyers complain about **
**Assembly/Installation**19%
*“Not had chance to build”*
**Instructions/User Manual/Troubleshooting**15%
*“Nice lights, poor instructions and some strange choices”*
**Value For Money**8%
*“overpriced”*
**Size-Overall**8%
*“the size is small”*
**Print Quality**4%
*“only complaint is I wish they'd use printed brinks not stickers”*
**Design-Overall**4%
*“after this the designer seems to have given up”*
**Advertised Vs Actual Product**4%
*“Amazon need to update the description as it is false advertising”*
**Product Condition**4%
*“even though all the boxes I receive get reused or recycled”*
**Weight Heavy**4%
*“this LEGO DeLorean is heavy”*
### **Top return reasons **
**Gifting Purpose**59%
**Value For Money**14%
**Defective Material/Parts**11%
**Size-Overall**8%
**Product Condition**2%
**Leak-Proof**1%
**Instructions/User Manual/Troubleshooting**1%
**Scratch Resistance**1%
**Moist/Dry**1%
**Assembly/Installation**1%
## **Common questions**
- **Is lego star trek profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 3 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (30/100).
- **How competitive is the lego star trek niche?**
- 2 brands and 71 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lego star trek?**
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 0.2%.
- **What does it cost to enter the lego star trek niche?**
- Listings span £16.89–£280.13; the average listing price is £112.11 (sweet spot $15–$100). The average incumbent carries 975 reviews — the moat a new listing must climb.
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