---
title: "Search terms — lego skyline - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-skyline/search-terms"
last_updated: "2026-07-31T14:40:55.138Z"
locale: en
meta:
  description: "Niche score 29/100 · £30K/yr market · 51K searches/yr · £28.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 29/100 · £30K/yr market · 51K searches/yr · £28.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lego skyline - Flapen"
---

# **lego skyline**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 22Conversion 25Competition 3Returns 92Price range 94Avg price 95Brand share 0Review moat 24Quality gap 19

**Avg price**

**Incredible****£28.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£14.39–£81.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,257.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£30K**

£30K/yr · 51K searches

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand