---
title: "Lego New York — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-new-york"
last_updated: "2026-07-31T13:09:43.194Z"
locale: en
meta:
description: "Niche score 36/100 · £31K/yr market · 38K searches/yr · £41.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £31K/yr market · 38K searches/yr · £41.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lego New York — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **lego new york**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 31Conversion 25Competition 21Returns 90Price range 91Avg price 95Brand share 7Review moat 34Quality gap 42
**Avg price**
**Incredible****£41.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£16.75–£104.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,106.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£31K**
£31K/yr · 38K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lego new york is a £31K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lego new york market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£42K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,663**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**137**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- LEGO74% - PlaySynthe8% - MirthMakers6% - FULHOLPE5% - LocoLee5% - CubicFun3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +5.1% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/lego-new-york/trend)
## **Top lego new york search terms**
- **lego new york**20K/yr+12.4%1.0% conv. - **new york lego**14K/yr+1.8%1.7% conv. - **lego new york skyline**4K/yr-46.3%2.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/lego-new-york/search-terms)
## **Top lego new york products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066**LEGO**£104.54**4.0★16 rev](https://www.amazon.co.uk/dp/B0FPXFP95Y) [2**LEGO (USA Warehouse) 2016 Architecture New York City 21028 New Hard to FIND Great Gift!Item#NO: 43E8E-UFE6 C2A22247**LEGO**£60.76**4.7★578 rev](https://www.amazon.co.uk/dp/B01IKRDMUY) [3**New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts**PlaySynthe**£23.88**3.3★10 rev](https://www.amazon.co.uk/dp/B0FHWFVV7C) [4**MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders**MirthMakers**£27.45**5.0★2 rev](https://www.amazon.co.uk/dp/B0FCR9RRX2) [5**LEGO Architecture Skyline Model Building Set Model Kit Featuring London Eye Big Ben Tower Bridge Office Home Décor Collectible Gift Idea for Men Women and Teens 21034**LEGO**£24.65**4.8★16,429 rev](https://www.amazon.co.uk/dp/B01J41MPF8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066**LEGO**£104.54**16 rev1mo ago](https://www.amazon.co.uk/dp/B0FPXFP95Y) [**LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064**LEGO**£47.45**315 rev8mo ago](https://www.amazon.co.uk/dp/B0FPXJ7MGT) [**New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts**PlaySynthe**£23.88**10 rev1y ago](https://www.amazon.co.uk/dp/B0FHWFVV7C) [**MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders**MirthMakers**£27.45**2 rev1y ago](https://www.amazon.co.uk/dp/B0FCR9RRX2) [**FULHOLPE Statue of Liberty Model Building Blocks Kit 2810 Pieces New York Landmark Architecture Mirco Bricks Model Set Nano Blocks Architecture Construction Toy Not Compatible with Major Brands**FULHOLPE**£19.83**6 rev3y ago](https://www.amazon.co.uk/dp/B0C7VQQS34)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066**LEGO**£104.54**4.0★**▲ 287%**](https://www.amazon.co.uk/dp/B0FPXFP95Y) [**LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064**LEGO**£47.45**4.7★**▲ 140%**](https://www.amazon.co.uk/dp/B0FPXJ7MGT) [**New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts**PlaySynthe**£23.88**3.3★**▲ 58%**](https://www.amazon.co.uk/dp/B0FHWFVV7C) [**LEGO (USA Warehouse) 2016 Architecture New York City 21028 New Hard to FIND Great Gift!Item#NO: 43E8E-UFE6 C2A22247**LEGO**£60.76**4.7★**— 9%**](https://www.amazon.co.uk/dp/B01IKRDMUY) [**MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders**MirthMakers**£27.45**5.0★**▼ 20%**](https://www.amazon.co.uk/dp/B0FCR9RRX2)
**~~View all trending →~~**
## **What buyers say about lego new york**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**31%
*“thoughtful design”*
**Value For Money**18%
*“Good value for money and easy build”*
**Gifting Purpose**14%
*“Popular present”*
**Collectibles**11%
*“It makes for the absolute perfect keepsake or display piece if you want a beautiful reminder of New York City and your travels”*
**Fun/Entertainment Experience**10%
*“Fun and Stylish Build”*
**Shape/Style**4%
*“shape is really good it was a really enjoyment to build”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Quality-Overall**4%
*“Excellent quality”*
**Display-Overall**2%
*“The finished model looks fantastic on display”*
### **What buyers complain about **
**Color**20%
*“Disappointed that the apple is black - should be red”*
**Size-Overall**20%
*“Very small”*
**Instructions/User Manual/Troubleshooting**20%
*“No instruction leaflet included”*
**Assembly/Installation**10%
*“There are missing pieces”*
**Design-Overall**10%
*“The statue of liberty 🗽 is a bit dodgy looking as it's small without much detail”*
**Defective Material/Parts**10%
*“There are missing pieces”*
### **Top return reasons **
**Gifting Purpose**22%
**Size-Overall**17%
**Value For Money**14%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**7%
**Instructions/User Manual/Troubleshooting**5%
**Scratch Resistance**3%
**Functionality-Overall**3%
**Product Condition**3%
**Quality-Overall**3%
## **Common questions**
- **Is lego new york profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the lego new york niche?**
- 6 brands and 137 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in lego new york?**
- Top complaints mined from reviews: Color, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.
- **When does demand for lego new york peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the lego new york niche?**
- Listings span £16.75–£104.54; the average listing price is £41.63 (sweet spot $15–$100). The average incumbent carries 3,107 reviews — the moat a new listing must climb.
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