---
title: "Search terms — lego modular buildings - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-modular-buildings/search-terms"
last_updated: "2026-07-31T18:27:31.388Z"
locale: en
meta:
  description: "Niche score 40/100 · £151K/yr market · 195K searches/yr · £117.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £151K/yr market · 195K searches/yr · £117.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lego modular buildings - Flapen"
---

# **lego modular buildings**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 13Conversion 8Competition 84Returns 95Price range 27Avg price 69Brand share 6Review moat 62Quality gap 21

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Good****£117.72**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,002.48**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£151K**

£151K/yr · 195K searches

**Price range**

**Okay****£9.21–£322.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-25.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")