---
title: "Trend — lego jigsaw - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-jigsaw/trend"
last_updated: "2026-07-31T15:37:47.067Z"
locale: en
meta:
  description: "Niche score 31/100 · £61K/yr market · 65K searches/yr · £12.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 31/100 · £61K/yr market · 65K searches/yr · £12.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — lego jigsaw - Flapen"
---

# **lego jigsaw**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 13Conversion 77Competition 20Returns 87Price range 0Avg price 56Brand share 0Review moat 49Quality gap 22

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£12.73**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,567.8**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£61K**

£61K/yr · 65K searches

**Growth**

**Bad****-24.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£9.42–£14.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100