---
title: "Products — lego insects - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-insects/products"
last_updated: "2026-07-31T14:50:45.581Z"
locale: en
meta:
  description: "Niche score 38/100 · £15K/yr market · 28K searches/yr · £23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £15K/yr market · 28K searches/yr · £23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — lego insects - Flapen"
---

# **lego insects**

**Skip it**

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 10Conversion 29Competition 25Returns 97Price range 86Avg price 95Brand share 27Review moat 61Quality gap 48

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£23.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.27–£75.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,061.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-30.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£15K**

£15K/yr · 28K searches