[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-lego-house":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":222,"demand":226,"seasonality":539,"brandShare":552,"products":573,"feedback":810,"searchTerms":962,"related":1001,"lastUpdated":167},"94fc74eb-214e-40b7-b8a8-950459ab7df9","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":172,"pageQuality":173,"unitsSoldMin":174,"unitsSoldAvgMin":173,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":181,"primePct":181,"oosRate":182},50246,237618,2.3226,-0.2859,0.0064,0.3582,0.8724,4.49,1041,33.04,9.21,73.65,47,2000,0.8936,0.01,6,14,"lego house","lego-house","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flego-house","Building & Construction Toys","2026-07-29T17:44:56.992486+00:00",12,9,231,[],1341,0,1500,100,49560,66080,26,162,0.7805,1,0.0346,{"score":184,"verdict":185,"components":186},45,"skip",[187,192,195,199,202,205,208,213,216,218],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",13,0.15,50245.75,{"key":193,"score":194,"weight":190,"raw":148},"growth",11,{"key":196,"score":197,"weight":198,"raw":149},"conversion",8,0.1,{"key":200,"score":201,"weight":190,"raw":150},"competition",79,{"key":203,"score":204,"weight":198,"raw":151},"brandShare",30,{"key":206,"score":207,"weight":198,"raw":152},"qualityGap",43,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",61,0.05,1040.94,{"key":214,"score":215,"weight":198,"raw":160},"returns",95,{"key":217,"score":215,"weight":211,"raw":154},"avgPrice",{"key":219,"score":220,"weight":211,"raw":221},"priceRange",88,0.9101489757914341,{"avgRating":223,"medianPrice":224,"medianReturnRate":149,"nichesTracked":225},4.36,12.12,27606,{"points":227,"droppedPartialWeek":538},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,473,476,479,482,485,488,491,493,496,499,502,505,508,511,514,517,520,523,526,529,532,535],{"week":229,"volume":230},"2024-08-04",3787,{"week":232,"volume":233},"2024-08-11",4152,{"week":235,"volume":236},"2024-08-18",4102,{"week":238,"volume":239},"2024-08-25",4378,{"week":241,"volume":242},"2024-09-01",4265,{"week":244,"volume":245},"2024-09-08",4306,{"week":247,"volume":248},"2024-09-15",4166,{"week":250,"volume":251},"2024-09-22",4445,{"week":253,"volume":254},"2024-09-29",4841,{"week":256,"volume":257},"2024-10-06",4550,{"week":259,"volume":260},"2024-10-13",6642,{"week":262,"volume":263},"2024-10-20",4595,{"week":265,"volume":266},"2024-10-27",4895,{"week":268,"volume":269},"2024-11-03",5704,{"week":271,"volume":272},"2024-11-10",6047,{"week":274,"volume":275},"2024-11-17",6254,{"week":277,"volume":278},"2024-11-24",10121,{"week":280,"volume":281},"2024-12-01",11409,{"week":283,"volume":284},"2024-12-08",9491,{"week":286,"volume":287},"2024-12-15",9436,{"week":289,"volume":290},"2024-12-22",9721,{"week":292,"volume":293},"2024-12-29",7108,{"week":295,"volume":296},"2025-01-05",9848,{"week":298,"volume":299},"2025-01-12",6940,{"week":301,"volume":302},"2025-01-19",6511,{"week":304,"volume":305},"2025-01-26",6151,{"week":307,"volume":308},"2025-02-02",5368,{"week":310,"volume":311},"2025-02-09",5027,{"week":313,"volume":314},"2025-02-16",4775,{"week":316,"volume":317},"2025-02-23",5525,{"week":319,"volume":320},"2025-03-02",4696,{"week":322,"volume":323},"2025-03-09",4149,{"week":325,"volume":326},"2025-03-16",2832,{"week":328,"volume":329},"2025-03-23",2872,{"week":331,"volume":332},"2025-03-30",3349,{"week":334,"volume":335},"2025-04-06",2780,{"week":337,"volume":338},"2025-04-13",2811,{"week":340,"volume":341},"2025-04-20",3214,{"week":343,"volume":344},"2025-04-27",2629,{"week":346,"volume":347},"2025-05-04",2424,{"week":349,"volume":350},"2025-05-11",3024,{"week":352,"volume":353},"2025-05-18",2278,{"week":355,"volume":356},"2025-05-25",2497,{"week":358,"volume":359},"2025-06-01",3149,{"week":361,"volume":362},"2025-06-08",2933,{"week":364,"volume":365},"2025-06-15",2745,{"week":367,"volume":368},"2025-06-22",2227,{"week":370,"volume":371},"2025-06-29",2542,{"week":373,"volume":374},"2025-07-06",3976,{"week":376,"volume":377},"2025-07-13",5650,{"week":379,"volume":380},"2025-07-20",4700,{"week":382,"volume":383},"2025-07-27",4469,{"week":385,"volume":386},"2025-08-03",3921,{"week":388,"volume":389},"2025-08-10",5496,{"week":391,"volume":392},"2025-08-17",5357,{"week":394,"volume":395},"2025-08-24",5877,{"week":397,"volume":398},"2025-08-31",6631,{"week":400,"volume":401},"2025-09-07",5889,{"week":403,"volume":404},"2025-09-14",6134,{"week":406,"volume":407},"2025-09-21",6172,{"week":409,"volume":410},"2025-09-28",6194,{"week":412,"volume":413},"2025-10-05",7005,{"week":415,"volume":416},"2025-10-12",9395,{"week":418,"volume":419},"2025-10-19",7027,{"week":421,"volume":422},"2025-10-26",4705,{"week":424,"volume":425},"2025-11-02",6003,{"week":427,"volume":428},"2025-11-09",6195,{"week":430,"volume":431},"2025-11-16",7344,{"week":433,"volume":434},"2025-11-23",9664,{"week":436,"volume":437},"2025-11-30",11626,{"week":439,"volume":440},"2025-12-07",10783,{"week":442,"volume":443},"2025-12-14",11144,{"week":445,"volume":446},"2025-12-21",11169,{"week":448,"volume":449},"2025-12-28",7672,{"week":451,"volume":452},"2026-01-04",6846,{"week":454,"volume":455},"2026-01-11",5183,{"week":457,"volume":458},"2026-01-18",4837,{"week":460,"volume":461},"2026-01-25",4150,{"week":463,"volume":464},"2026-02-01",4109,{"week":466,"volume":467},"2026-02-08",4400,{"week":469,"volume":470},"2026-02-15",4833,{"week":472,"volume":254},"2026-02-22",{"week":474,"volume":475},"2026-03-01",3844,{"week":477,"volume":478},"2026-03-08",3644,{"week":480,"volume":481},"2026-03-15",3514,{"week":483,"volume":484},"2026-03-22",3088,{"week":486,"volume":487},"2026-03-29",3253,{"week":489,"volume":490},"2026-04-05",4123,{"week":492,"volume":487},"2026-04-12",{"week":494,"volume":495},"2026-04-19",2965,{"week":497,"volume":498},"2026-04-26",2528,{"week":500,"volume":501},"2026-05-03",2587,{"week":503,"volume":504},"2026-05-10",2756,{"week":506,"volume":507},"2026-05-17",2571,{"week":509,"volume":510},"2026-05-24",2434,{"week":512,"volume":513},"2026-05-31",2815,{"week":515,"volume":516},"2026-06-07",2384,{"week":518,"volume":519},"2026-06-14",2689,{"week":521,"volume":522},"2026-06-21",2581,{"week":524,"volume":525},"2026-06-28",3064,{"week":527,"volume":528},"2026-07-05",2554,{"week":530,"volume":531},"2026-07-12",2380,{"week":533,"volume":534},"2026-07-19",2617,{"week":536,"volume":537},"2026-07-26",3129,false,[540,541,542,543,544,545,546,547,548,549,550,551],1.257102672831546,0.9684468298328547,0.7022796384616417,0.6053851356918531,0.5178157898490695,0.5383636840156623,0.7342191035887492,0.9676331066533048,1.0276604138576504,1.2159515291800238,1.52687681674558,1.9470236829213303,{"top":553,"otherBrandCount":161,"otherClickShare":572},[554,557,560,563,566,569],{"brand":555,"clickShare":556},"LEGO",0.6672000000000001,{"brand":558,"clickShare":559},"NUOJIAYING",0.0629,{"brand":561,"clickShare":562},"CSNRHG",0.0592,{"brand":564,"clickShare":565},"TYCOLE",0.0446,{"brand":567,"clickShare":568},"QLT QIAOLETONG",0.0384,{"brand":570,"clickShare":571},"CUBIMANA",0.0344,0.09329999999999994,[574,585,595,604,614,624,634,644,654,664,676,685,695,705,714,723,733,744,755,763,773,783,792,802],{"asin":575,"title":576,"brand":555,"imageUrl":577,"price":578,"rating":579,"reviews":580,"clickShare90":581,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B0FPXDT6R3","LEGO Friends Lianns Family House Toy - Miniature Set incl. a Garden 4 Mini Dolls Pet Axolotl & Gecko Animal Figures and Accessories - Birthday Gift for 7+ Year Old Girls - 42687","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51MDYnX6ZgL.jpg",42.93,4.7,238,0.0989,0.0339,"2026-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXDT6R3",{"asin":586,"title":587,"brand":555,"imageUrl":588,"price":589,"rating":590,"reviews":591,"clickShare90":592,"clickShare360":593,"launchDate":358,"amazonUrl":594},"B0DWDSPKLS","LEGO Harry Potter Privet Drive: Aunt Marges Visit Toy House with a Detailed Interior 5 Minifigures & Inflated Aunt Marge Figure - Prisoner of Azkaban Gift for 8+ Year Old Girls & Boys - 76451","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514uKJ6IiiL.jpg",49.08,4.8,779,0.0784,0.0747,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWDSPKLS",{"asin":596,"title":597,"brand":558,"imageUrl":598,"price":155,"rating":599,"reviews":600,"clickShare90":559,"clickShare360":601,"launchDate":602,"amazonUrl":603},"B0D59TWD57","Street View City Cafe Building Kit 167PCS Coffee Shop Modular House Building Set MOC Creative House Model DIY Toys(Burger Shop)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61UZvxdf4sL.jpg",4,97,0.0794,"2024-05-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D59TWD57",{"asin":605,"title":606,"brand":555,"imageUrl":607,"price":608,"rating":579,"reviews":609,"clickShare90":610,"clickShare360":611,"launchDate":612,"amazonUrl":613},"B0DWDY9WHQ","LEGO Creator 3in1 Haunted Mansion - Toy House Transforms into a Ghost Ship or a Train Set - Incl. 5 Minifigures - Creative Gift for 9+ Year Old Boys & Girls - 31167","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51MI6P6EXWL.jpg",55.64,486,0.0595,0.0474,"2025-08-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWDY9WHQ",{"asin":615,"title":616,"brand":555,"imageUrl":617,"price":618,"rating":590,"reviews":619,"clickShare90":620,"clickShare360":621,"launchDate":622,"amazonUrl":623},"B0CWH27FNV","LEGO Creator 3in1 Modern House to 3-Storey City Building to Forest Cabin Set Model Building Kit for Kids Gift Idea for 9 Plus Year Old Boys and Girls 31153","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qmLY0JJUL.jpg",70.1,446,0.0584,0.0962,"2024-05-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CWH27FNV",{"asin":625,"title":626,"brand":555,"imageUrl":627,"price":628,"rating":590,"reviews":629,"clickShare90":630,"clickShare360":631,"launchDate":632,"amazonUrl":633},"B0BBRWHP5F","LEGO 31139 Creator 3 in 1 Cosy House Toy Set Model Building Kit with 3 Different Houses plus Family Minifigures and Accessories Gift for Kids Boys and Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516w7jfLMSL.jpg",66.32,1125,0.0578,0.0722,"2023-03-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BBRWHP5F",{"asin":635,"title":636,"brand":555,"imageUrl":637,"price":638,"rating":579,"reviews":639,"clickShare90":640,"clickShare360":641,"launchDate":642,"amazonUrl":643},"B0DBZWHK97","LEGO Disney and Pixar Up House Buildable Toy with Balloons Carl Russell and Dug Figures Collectible Model Set Iconic Gift Idea for Kids Girls & Boys 43217","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51J5ja0CW3L.jpg",34.43,1334,0.049,0.0555,"2024-09-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DBZWHK97",{"asin":645,"title":646,"brand":555,"imageUrl":647,"price":648,"rating":590,"reviews":649,"clickShare90":650,"clickShare360":651,"launchDate":652,"amazonUrl":653},"B0DHSDSWW4","LEGO | Disney Lilo and Stitch Beach House Building Toy with 6 Rooms Rooftop Observatory a Spaceship and 5 Minifigures - Birthday Gift for 9+ Year Old Girls Boys & Fans - 43268","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qLpRFpEKL.jpg",46.2,1121,0.0479,0.0609,"2025-03-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHSDSWW4",{"asin":655,"title":656,"brand":570,"imageUrl":657,"price":658,"rating":659,"reviews":660,"clickShare90":571,"clickShare360":661,"launchDate":662,"amazonUrl":663},"B0FFLP5N7T","CUBIMANA Friends Girls House Building Set with LED Light for Kids Age 6-14+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516EneM431L.jpg",38.25,4.3,178,0.0309,"2025-07-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FFLP5N7T",{"asin":665,"title":666,"brand":667,"imageUrl":668,"price":669,"rating":670,"reviews":671,"clickShare90":672,"clickShare360":673,"launchDate":674,"amazonUrl":675},"B0CSG2J5R2","Yushinv Cherry Blossom Tree Building Set Original Music Cherry Blossom Tree House(type :symphony) Japanese Sakura Tree House Lights Building Kit 3320 Pcs Cherry Bonsai Tree Building Set.","Yushinv","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tsA77KF4L.jpg",30.13,3.8,222,0.0334,0.0222,"2024-01-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CSG2J5R2",{"asin":677,"title":678,"brand":555,"imageUrl":679,"price":680,"rating":579,"reviews":681,"clickShare90":682,"clickShare360":683,"launchDate":583,"amazonUrl":684},"B0FPXFJ3X6","LEGO Friends Beach House with Seals - Miniature Toy Set w\u002F 3 Mini Dolls 2 Sea Animal Figures and Accessories incl. Surfboard & Kayak - Birthday Gift for 7+ Year Old Girls - 42699","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51muZdSTdjL.jpg",28.12,132,0.0323,0.0081,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXFJ3X6",{"asin":686,"title":687,"brand":688,"imageUrl":689,"price":690,"rating":599,"reviews":181,"clickShare90":691,"clickShare360":692,"launchDate":693,"amazonUrl":694},"B0F2T375S3","Led Light Set Compatible with Lego Family House and Electric Car 60398","BrickBling","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MDrG57KEL.jpg",15.74,0.0285,0.0248,"2025-03-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F2T375S3",{"asin":696,"title":697,"brand":567,"imageUrl":698,"price":699,"rating":659,"reviews":700,"clickShare90":701,"clickShare360":702,"launchDate":703,"amazonUrl":704},"B0DCJM8LJB","QLT City Coffee House Architecture Building Blocks Set for Adults Compatible with Lego Street View Modern Cafe Shop Toy with Light Christmas Birthday Gift for 14+ and Adults(581 PCS)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Tjrg3P0hL.jpg",18.25,36,0.0215,0.0118,"2024-08-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DCJM8LJB",{"asin":706,"title":707,"brand":555,"imageUrl":708,"price":709,"rating":590,"reviews":710,"clickShare90":711,"clickShare360":712,"launchDate":358,"amazonUrl":713},"B0DWF16QKX","LEGO Bluey: Blueys Family House Toy - Modular Playset with Multiple Rooms a Garden 4 Minifigures & Fun Accessories - Birthday Gift for 4+ Year Old Girls & Boys or TV Show Fans - 11203","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518RB5SplNL.jpg",38.01,634,0.0196,0.0162,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWF16QKX",{"asin":715,"title":716,"brand":555,"imageUrl":717,"price":718,"rating":590,"reviews":719,"clickShare90":720,"clickShare360":721,"launchDate":358,"amazonUrl":722},"B0DWDTY1G6","LEGO Minecraft The TNT Jungle House Toy - Interactive Set with a boat model Steve Creeper and Zombie Figures plus a TNT Function - Gamer Gift for 8+ Year Old Girls & Boys - 21275","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F515349Yg54L.jpg",17.07,879,0.0189,0.0126,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWDTY1G6",{"asin":724,"title":725,"brand":555,"imageUrl":726,"price":727,"rating":579,"reviews":728,"clickShare90":729,"clickShare360":730,"launchDate":731,"amazonUrl":732},"B0DHSD1JN6","LEGO Minecraft The Mooshroom House Toy - Building Set incl. a Steve Figure Mobs a Crafting Table and Farm - Gaming Gift for 8+ Year Old Girls & - Boys 21270","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ugqtFtiDL.jpg",26.69,1106,0.0175,0.0194,"2025-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHSD1JN6",{"asin":734,"title":735,"brand":561,"imageUrl":736,"price":737,"rating":738,"reviews":739,"clickShare90":740,"clickShare360":741,"launchDate":742,"amazonUrl":743},"B0DGD5CMVG","CSNRHG Coffee Shop Building Blocks Toys City Street View Architecture Model Set Birthday Age 6+ Children Teens Adult 581 Pieces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HcZ3hI4qL.jpg",19.06,4.2,151,0.0158,0.0178,"2024-10-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DGD5CMVG",{"asin":745,"title":746,"brand":561,"imageUrl":747,"price":748,"rating":749,"reviews":750,"clickShare90":751,"clickShare360":752,"launchDate":753,"amazonUrl":754},"B0F21W1KY3","CSNRHG Pink Summer Pool Villa Building Block Set Friends Construction Educational Toy 1018 Pieces Gifts for Girls Teens Kids Adults Ages 6+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51pem1RTFNL.jpg",30.52,3.7,283,0.0153,0.0115,"2025-07-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F21W1KY3",{"asin":756,"title":757,"brand":555,"imageUrl":758,"price":759,"rating":579,"reviews":760,"clickShare90":751,"clickShare360":761,"launchDate":731,"amazonUrl":762},"B0DHSCPGTZ","LEGO Friends Friendship Tree House Hangout Toy - incl. 2 Animal Figures 4 Mini Dolls a Garden and Toy Food Accessories - Creative Gift for 8+ Year Old Girls - 42652","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F515h-oniIFL.jpg",36.68,780,0.0241,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHSCPGTZ",{"asin":764,"title":765,"brand":555,"imageUrl":766,"price":767,"rating":590,"reviews":768,"clickShare90":769,"clickShare360":770,"launchDate":771,"amazonUrl":772},"B01J41MPF8","LEGO Architecture Skyline Model Building Set Model Kit Featuring London Eye Big Ben Tower Bridge Office Home Décor Collectible Gift Idea for Men Women and Teens 21034","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41r+5r7JUZL.jpg",24.65,16429,0.0149,0.0082,"2016-12-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01J41MPF8",{"asin":774,"title":775,"brand":555,"imageUrl":776,"price":777,"rating":590,"reviews":778,"clickShare90":779,"clickShare360":780,"launchDate":781,"amazonUrl":782},"B07W4KTR2V","LEGO 31105 Creator Townhouse Toy Store","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51utHu-wLqL.jpg",51.68,3801,0.0141,0.0312,"2020-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07W4KTR2V",{"asin":784,"title":785,"brand":555,"imageUrl":786,"price":787,"rating":788,"reviews":789,"clickShare90":752,"clickShare360":790,"launchDate":583,"amazonUrl":791},"B0FPXDNRPP","LEGO Harry Potter Luna Lovegoods House Toy - DIY Miniature Model Kit w\u002Fa Light Brick & 5 Minifigures - Bedroom Decor Idea - Gift for 10+ Year Old Girls Boys & Fans - 76467","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51lukLoxA+L.jpg",60,4.6,273,0.0059,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXDNRPP",{"asin":793,"title":794,"brand":555,"imageUrl":795,"price":796,"rating":797,"reviews":168,"clickShare90":798,"clickShare360":799,"launchDate":800,"amazonUrl":801},"B0FPXFTCCG","LEGO Friends Nature Glamping Cabin - Miniature House Toy w\u002F 2 Mini Dolls Cat Figure & Accessories incl. Beds & Food - Birthday Gift for 6+ Year Old Girls - 42682","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jGklmS7TL.jpg",16.32,5,0.0113,0.0018,"2026-06-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXFTCCG",{"asin":803,"title":804,"brand":561,"imageUrl":805,"price":806,"rating":749,"reviews":750,"clickShare90":807,"clickShare360":808,"launchDate":753,"amazonUrl":809},"B0F2DF3JBD","CSNRHG Pink Seaside Beach Villa Friends Building Set Friends Construction Educational Toy 822 Pieces Gifts for Girls Teens Kids Adults Ages 6+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51gZSj5mr9L.jpg",24.7,0.011,0.0091,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F2DF3JBD",{"love":811,"hate":882,"returnReasons":940},[812,819,826,833,840,847,854,861,868,875],{"topic":813,"percentOfMentions":814,"verbatims":815},"Fun\u002FEntertainment Experience",0.1671,[816,817,818],"Hours of entertainment","Fun to build","So much fun",{"topic":820,"percentOfMentions":821,"verbatims":822},"Value For Money",0.1344,[823,824,825],"Good value for money","Good value","Worth the money",{"topic":827,"percentOfMentions":828,"verbatims":829},"Quality-Overall",0.1275,[830,831,832],"Excellent product","Good quality set","The build quality is great",{"topic":834,"percentOfMentions":835,"verbatims":836},"Design-Overall",0.0946,[837,838,839],"The design is absolutely charming","Good design,","Great set with lots of designs for them to make",{"topic":841,"percentOfMentions":842,"verbatims":843},"Gifting Purpose",0.0857,[844,845,846],"Best gift","Great Birthday gift","As a gift",{"topic":848,"percentOfMentions":849,"verbatims":850},"Instructions\u002FUser Manual\u002FTroubleshooting",0.057300000000000004,[851,852,853],"The instructions were clear","Instructions easy to follow","Easy instructions",{"topic":855,"percentOfMentions":856,"verbatims":857},"Assembly\u002FInstallation",0.049400000000000006,[858,859,860],"Much fun is had putting it together","Easy to build","easy to put together",{"topic":862,"percentOfMentions":863,"verbatims":864},"Creativity",0.0342,[865,866,867],"Good for creative learning","a good product for building creativity in kids","Great for creative play",{"topic":869,"percentOfMentions":870,"verbatims":871},"Collectibles",0.0335,[872,873,874],"Nice lego set","Perfect Lego friends set for any collectors","Overall, very happy and would definitely buy again or choose any other LEGO collectible",{"topic":876,"percentOfMentions":877,"verbatims":878},"Color",0.025099999999999997,[879,880,881],"Colourful","all the colours are good too","Bought for my nephew who loves Bluey",[883,889,896,902,908,914,921,927,931,935],{"topic":827,"percentOfMentions":884,"verbatims":885},0.1363,[886,887,888],"Poor quality","Rubbish","Rubbish rubbish",{"topic":890,"percentOfMentions":891,"verbatims":892},"Size-Overall",0.1294,[893,894,895],"The fitting is not good","The block is too small","Very small",{"topic":820,"percentOfMentions":897,"verbatims":898},0.11789999999999999,[899,900,901],"a little expensive","Waste of money","then you are also not getting the price tag",{"topic":855,"percentOfMentions":903,"verbatims":904},0.1153,[905,906,907],"Impossible to build says age 6","Instructions are not the greatest either","Difficult to build",{"topic":848,"percentOfMentions":909,"verbatims":910},0.11460000000000001,[911,912,913],"The instructions were terrible","No instructions","Instructions are hard to read",{"topic":915,"percentOfMentions":916,"verbatims":917},"Strength",0.039900000000000005,[918,919,920],"just didnt have the strength to push down such a large group of bricks at the same time","The island is not stable","Not a strong construction",{"topic":922,"percentOfMentions":923,"verbatims":924},"Durability",0.0208,[925,926],"Can break very easily if younger children are playing with it","Just keeps falling apart",{"topic":928,"percentOfMentions":923,"verbatims":929},"Defective Material\u002FParts",[930],"There's pieces missing from this",{"topic":932,"percentOfMentions":923,"verbatims":933},"Ease Of Use",[934],"Not as easy as you think",{"topic":936,"percentOfMentions":923,"verbatims":937},"Functionality-Overall",[938,939],"don't do much at all","the other light didn't work",[941,943,945,947,949,952,955,957,959,961],{"reason":841,"pct":942},0.2182,{"reason":928,"pct":944},0.15109999999999998,{"reason":827,"pct":946},0.1215,{"reason":890,"pct":948},0.1186,{"reason":950,"pct":951},"Advertised Vs Actual Product",0.1073,{"reason":953,"pct":954},"Compatibility-Overall",0.0572,{"reason":855,"pct":956},0.055099999999999996,{"reason":820,"pct":958},0.0508,{"reason":848,"pct":960},0.045899999999999996,{"reason":922,"pct":798},[963,967,972,977,982,986,991,996],{"term":163,"volume":964,"growthQoq":965,"conversionRate":966},142308,-0.2989,0.0043,{"term":968,"volume":969,"growthQoq":970,"conversionRate":971},"lego houses",25938,-0.2476,0.0037,{"term":973,"volume":974,"growthQoq":975,"conversionRate":976},"lego house building sets",33141,-0.3162,0.0051,{"term":978,"volume":979,"growthQoq":980,"conversionRate":981},"lego city house",9202,-0.0307,0.0021,{"term":983,"volume":984,"growthQoq":985,"conversionRate":981},"lego city buildings",9981,-0.2216,{"term":987,"volume":988,"growthQoq":989,"conversionRate":990},"lego mansion",7159,-0.3127,0.0035,{"term":992,"volume":993,"growthQoq":994,"conversionRate":995},"lego house set",6692,-0.3244,0.0105,{"term":997,"volume":998,"growthQoq":999,"conversionRate":1000},"lego modern house",3197,-0.4452,0.0058,[1002,1009,1014,1020,1026,1031],{"title":1003,"href":1004,"score":1005,"verdict":1006,"marketSize":1007,"growth90":1008},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":1010,"href":1011,"score":1005,"verdict":1006,"marketSize":1012,"growth90":1013},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":1015,"href":1016,"score":1005,"verdict":1017,"marketSize":1018,"growth90":1019},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":1021,"href":1022,"score":1023,"verdict":1006,"marketSize":1024,"growth90":1025},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":1027,"href":1028,"score":1023,"verdict":1006,"marketSize":1029,"growth90":1030},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":1032,"href":1033,"score":1034,"verdict":1006,"marketSize":1035,"growth90":1036},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]