[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-lego-haunted-house":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":178,"baselines":216,"demand":221,"seasonality":332,"brandShare":333,"products":341,"feedback":381,"searchTerms":415,"related":425,"lastUpdated":165},"b5ce848e-4bb8-4493-8ec5-104c1d1230de","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":150,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":160,"brandCountYearAgo":160,"sellerCount":166,"signals":167,"avgBsr":169,"pageQuality":170,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":150,"top20BrandShare":150,"primePct":150,"oosRate":170},66757,26432,6.5112,0.2232,0.0275,1,4.65,242,91.84,25.44,256.39,4,750,0.5,0.0106,2,"lego haunted house","lego-haunted-house","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flego-haunted-house","Building & Construction Toys","2026-07-29T17:44:56.992486+00:00",107,[168],"high_price",2026,0,500,100,250,45920,68880,28,174,{"score":179,"verdict":180,"components":181},35,"skip",[182,187,190,194,196,198,201,206,209,212],{"key":183,"score":184,"weight":185,"raw":186},"marketSize",17,0.15,66756.66,{"key":188,"score":189,"weight":185,"raw":148},"growth",51,{"key":191,"score":192,"weight":193,"raw":149},"conversion",34,0.1,{"key":195,"score":170,"weight":185,"raw":150},"competition",{"key":197,"score":170,"weight":193,"raw":150},"brandShare",{"key":199,"score":200,"weight":193,"raw":151},"qualityGap",22,{"key":202,"score":203,"weight":204,"raw":205},"reviewMoat",88,0.05,242.25,{"key":207,"score":208,"weight":193,"raw":159},"returns",94,{"key":210,"score":211,"weight":204,"raw":153},"avgPrice",78,{"key":213,"score":214,"weight":204,"raw":215},"priceRange",32,0.3228404416540377,{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.12,0.0064,27606,{"points":222,"droppedPartialWeek":331},[223,226,229,232,235,238,241,244,247,250,253,256,258,261,264,267,270,273,276,279,282,285,287,290,293,296,299,302,304,307,310,313,316,319,322,325,328],{"week":224,"volume":225},"2025-11-16",634,{"week":227,"volume":228},"2025-11-23",939,{"week":230,"volume":231},"2025-11-30",894,{"week":233,"volume":234},"2025-12-07",702,{"week":236,"volume":237},"2025-12-14",692,{"week":239,"volume":240},"2025-12-21",560,{"week":242,"volume":243},"2025-12-28",536,{"week":245,"volume":246},"2026-01-04",558,{"week":248,"volume":249},"2026-01-11",333,{"week":251,"volume":252},"2026-01-18",249,{"week":254,"volume":255},"2026-01-25",331,{"week":257,"volume":252},"2026-02-01",{"week":259,"volume":260},"2026-02-08",276,{"week":262,"volume":263},"2026-02-15",247,{"week":265,"volume":266},"2026-02-22",252,{"week":268,"volume":269},"2026-03-01",238,{"week":271,"volume":272},"2026-03-08",184,{"week":274,"volume":275},"2026-03-15",285,{"week":277,"volume":278},"2026-03-22",256,{"week":280,"volume":281},"2026-03-29",197,{"week":283,"volume":284},"2026-04-05",204,{"week":286,"volume":284},"2026-04-12",{"week":288,"volume":289},"2026-04-19",169,{"week":291,"volume":292},"2026-04-26",151,{"week":294,"volume":295},"2026-05-03",182,{"week":297,"volume":298},"2026-05-10",216,{"week":300,"volume":301},"2026-05-17",217,{"week":303,"volume":298},"2026-05-24",{"week":305,"volume":306},"2026-05-31",212,{"week":308,"volume":309},"2026-06-07",229,{"week":311,"volume":312},"2026-06-14",342,{"week":314,"volume":315},"2026-06-21",399,{"week":317,"volume":318},"2026-06-28",444,{"week":320,"volume":321},"2026-07-05",269,{"week":323,"volume":324},"2026-07-12",301,{"week":326,"volume":327},"2026-07-19",317,{"week":329,"volume":330},"2026-07-26",218,false,null,{"top":334,"otherBrandCount":170,"otherClickShare":170},[335,338],{"brand":336,"clickShare":337},"LEGO",0.952,{"brand":339,"clickShare":340},"LQPFBSM",0.048,[342,353,362,372],{"asin":343,"title":344,"brand":336,"imageUrl":345,"price":346,"rating":347,"reviews":348,"clickShare90":349,"clickShare360":350,"launchDate":351,"amazonUrl":352},"B0DWDY9WHQ","LEGO Creator 3in1 Haunted Mansion - Toy House Transforms into a Ghost Ship or a Train Set - Incl. 5 Minifigures - Creative Gift for 9+ Year Old Boys & Girls - 31167","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51MI6P6EXWL.jpg",55.64,4.7,486,0.8351,0.7912,"2025-08-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWDY9WHQ",{"asin":354,"title":355,"brand":336,"imageUrl":356,"price":155,"rating":347,"reviews":357,"clickShare90":358,"clickShare360":359,"launchDate":360,"amazonUrl":361},"B088X1H7KL","LEGO 10273 Icons Haunted House Powered Up Ready Building Set for Adults Ghost Collection Home Décor DIY Creative Activity Gift Idea","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51wZa5n1b1L.jpg",146,0.0725,0.1584,"2020-05-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB088X1H7KL",{"asin":363,"title":364,"brand":339,"imageUrl":365,"price":366,"rating":367,"reviews":368,"clickShare90":340,"clickShare360":369,"launchDate":370,"amazonUrl":371},"B0GK2DXKYG","LQPFBSM Halloween Haunted House Building Block Set 958 Pcs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51NlHOs-kDL.jpg",29.88,4.5,49,0.0071,"2026-01-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GK2DXKYG",{"asin":373,"title":374,"brand":336,"imageUrl":375,"price":154,"rating":347,"reviews":376,"clickShare90":377,"clickShare360":378,"launchDate":379,"amazonUrl":380},"B0B997HYQG","LEGO Mini Disney The Haunted Mansion - 40521","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HGyZtWk5L.jpg",288,0.0444,0.0433,"2022-08-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B997HYQG",{"love":382,"hate":403,"returnReasons":408},[383,390,395,400],{"topic":384,"percentOfMentions":385,"verbatims":386},"Fun\u002FEntertainment Experience",0.375,[387,388,389],"So much fun","fun tower","grandson loves this set he plays for hours with it",{"topic":391,"percentOfMentions":385,"verbatims":392},"Value For Money",[393,394],"Good price on Amazon","Good value for money",{"topic":396,"percentOfMentions":397,"verbatims":398},"Quality-Overall",0.125,[399],"they look decent",{"topic":401,"percentOfMentions":397,"verbatims":402},"Design-Overall",[399],[404],{"topic":405,"percentOfMentions":150,"verbatims":406},"Instructions\u002FUser Manual\u002FTroubleshooting",[407],"Although the instructions to build it could be better",[409,411,414],{"reason":410,"pct":158},"Gifting Purpose",{"reason":412,"pct":413},"Defective Material\u002FParts",0.25,{"reason":391,"pct":413},[416,420],{"term":161,"volume":417,"growthQoq":418,"conversionRate":419},17009,0.2657,0.0208,{"term":421,"volume":422,"growthQoq":423,"conversionRate":424},"lego haunted mansion",9423,0.1274,0.0297,[426,433,438,444,450,455],{"title":427,"href":428,"score":429,"verdict":430,"marketSize":431,"growth90":432},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":434,"href":435,"score":429,"verdict":430,"marketSize":436,"growth90":437},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":439,"href":440,"score":429,"verdict":441,"marketSize":442,"growth90":443},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":445,"href":446,"score":447,"verdict":430,"marketSize":448,"growth90":449},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":451,"href":452,"score":447,"verdict":430,"marketSize":453,"growth90":454},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":456,"href":457,"score":458,"verdict":430,"marketSize":459,"growth90":460},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]