[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-toys-games-lego-happy-plants":3,"research-sidebar-rollups":420},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":84,"demand":89,"seasonality":185,"brandShare":186,"products":195,"feedback":224,"searchTerms":344,"related":384,"lastUpdated":34},"b72330f2-18b3-473e-be67-c762710f090d","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":20,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":29,"brandCountYearAgo":20,"sellerCount":35,"signals":36,"avgBsr":37,"pageQuality":38,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":38},295810,140571,5.7352,-0.277,0.1303,1,4.77,3191,16.15,11.57,21.81,3,15000,0.004,2,"lego happy plants","lego-happy-plants","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flego-happy-plants","Building & Construction Toys","2026-07-29T17:44:56.992486+00:00",62,[],310,0,12500,4000,5000,201875,242250,20,164,{"score":47,"verdict":48,"components":49},39,"skip",[50,55,58,62,64,66,69,74,77,80],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",51,0.15,295809.88,{"key":56,"score":57,"weight":53,"raw":18},"growth",11,{"key":59,"score":60,"weight":61,"raw":19},"conversion",96,0.1,{"key":63,"score":38,"weight":53,"raw":20},"competition",{"key":65,"score":38,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",14,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",33,0.05,3191.33,{"key":75,"score":76,"weight":61,"raw":28},"returns",98,{"key":78,"score":79,"weight":72,"raw":23},"avgPrice",78,{"key":81,"score":82,"weight":72,"raw":83},"priceRange",67,0.6650390625,{"avgRating":85,"medianPrice":86,"medianReturnRate":87,"nichesTracked":88},4.36,12.12,0.0064,27606,{"points":90,"droppedPartialWeek":184},[91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181],{"week":92,"volume":93},"2025-12-28",5278,{"week":95,"volume":96},"2026-01-04",2827,{"week":98,"volume":99},"2026-01-11",2560,{"week":101,"volume":102},"2026-01-18",1802,{"week":104,"volume":105},"2026-01-25",1643,{"week":107,"volume":108},"2026-02-01",1758,{"week":110,"volume":111},"2026-02-08",2066,{"week":113,"volume":114},"2026-02-15",2609,{"week":116,"volume":117},"2026-02-22",2024,{"week":119,"volume":120},"2026-03-01",2698,{"week":122,"volume":123},"2026-03-08",3104,{"week":125,"volume":126},"2026-03-15",3346,{"week":128,"volume":129},"2026-03-22",1798,{"week":131,"volume":132},"2026-03-29",1645,{"week":134,"volume":135},"2026-04-05",2682,{"week":137,"volume":138},"2026-04-12",2319,{"week":140,"volume":141},"2026-04-19",1971,{"week":143,"volume":144},"2026-04-26",1588,{"week":146,"volume":147},"2026-05-03",2534,{"week":149,"volume":150},"2026-05-10",2139,{"week":152,"volume":153},"2026-05-17",1770,{"week":155,"volume":156},"2026-05-24",1699,{"week":158,"volume":159},"2026-05-31",1591,{"week":161,"volume":162},"2026-06-07",1638,{"week":164,"volume":165},"2026-06-14",1448,{"week":167,"volume":168},"2026-06-21",1491,{"week":170,"volume":171},"2026-06-28",1712,{"week":173,"volume":174},"2026-07-05",1453,{"week":176,"volume":177},"2026-07-12",1454,{"week":179,"volume":180},"2026-07-19",1287,{"week":182,"volume":183},"2026-07-26",1190,false,null,{"top":187,"otherBrandCount":38,"otherClickShare":194},[188,191],{"brand":189,"clickShare":190},"LEGO",0.9522999999999999,{"brand":192,"clickShare":193},"WIDELAND",0.0476,0.00010000000000010001,[196,206,216],{"asin":197,"title":198,"brand":189,"imageUrl":199,"price":24,"rating":200,"reviews":201,"clickShare90":202,"clickShare360":203,"launchDate":204,"amazonUrl":205},"B0DWDRZDZC","LEGO Botanicals Happy Plants Toy - Crafts Kit for Kids incl. 2 Artificial Plants with 2 Colourful Flower Pots & Interchangeable Cartoon Faces - Nature Gifts for 9+ Year Old Girls & Teens - 10349","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZR5SEHK8L.jpg",4.9,8939,0.5655,0.8946,"2025-04-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWDRZDZC",{"asin":207,"title":208,"brand":189,"imageUrl":209,"price":210,"rating":200,"reviews":211,"clickShare90":212,"clickShare360":213,"launchDate":214,"amazonUrl":215},"B0FPXFLNR7","LEGO Botanicals Rocking Plants - Artificial Flowers Set - incl. 2 Faux Plants & 2 Pastel Coloured Pots for Bedroom Decor - DIY Gift Idea for 9+ Year Old Girls & Adults - 11506","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51lL7ImWRDL.jpg",15.09,621,0.3868,0.0962,"2026-04-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXFLNR7",{"asin":217,"title":218,"brand":192,"imageUrl":219,"price":25,"rating":220,"reviews":68,"clickShare90":193,"clickShare360":221,"launchDate":222,"amazonUrl":223},"B0GMQPTH7M","WIDELAND Botanicals Happy Plants Toy Flowers Bonsai Building Set 4 Artificial Colourful Flower Pots & Cartoon Faces Botanical Collection for Home&Office Desk DecorGift for Kids 8+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51YGdCl1f3L.jpg",4.5,0.0092,"2026-02-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GMQPTH7M",{"love":225,"hate":295,"returnReasons":325},[226,233,240,247,254,261,268,275,281,288],{"topic":227,"percentOfMentions":228,"verbatims":229},"Gifting Purpose",0.1956,[230,231,232],"- Great for gifting","Great Gift","Fun little gift",{"topic":234,"percentOfMentions":235,"verbatims":236},"Fun\u002FEntertainment Experience",0.16820000000000002,[237,238,239],"A Fun Build","Fun toy","Fun set",{"topic":241,"percentOfMentions":242,"verbatims":243},"Design-Overall",0.10460000000000001,[244,245,246],"adds a nice unique piece of decor","The designs are really nice","Easy build and looks awesome",{"topic":248,"percentOfMentions":249,"verbatims":250},"Value For Money",0.0757,[251,252,253],"well worth the money","Really good price","good value",{"topic":255,"percentOfMentions":256,"verbatims":257},"Assembly\u002FInstallation",0.0695,[258,259,260],"put it together pretty quick","easy to assemble","easy to put together",{"topic":262,"percentOfMentions":263,"verbatims":264},"Quality-Overall",0.0524,[265,266,267],"Overall, a nice quality set thats easy to build and does exactly what its meant to","Good quality","Amazing quality set of Lego",{"topic":269,"percentOfMentions":270,"verbatims":271},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0513,[272,273,274],"instructions were clear","instructions are easy to follow","The instructions are straightforward",{"topic":276,"percentOfMentions":277,"verbatims":278},"Ease Of Use",0.0487,[279,260,280],"It was easy","easy to follow",{"topic":282,"percentOfMentions":283,"verbatims":284},"Display-Overall",0.0395,[285,286,287],"he loves them- has on display on his desk","are displayed for all to see","They make a nice display piece",{"topic":289,"percentOfMentions":290,"verbatims":291},"Collectibles",0.0333,[292,293,294],"Added it to my overall collection","Awesome Set","A cute addition to any Lego fans collections",[296,303,308,313,316,321],{"topic":297,"percentOfMentions":298,"verbatims":299},"Size-Overall",0.2121,[300,301,302],"they are a tad small","A small set","The only downside is theyre a bit smaller than I expected",{"topic":255,"percentOfMentions":304,"verbatims":305},0.1061,[306,307],"Some of the smaller steps took a bit of patience","Some difficulty in assembly",{"topic":309,"percentOfMentions":310,"verbatims":311},"Connectivity-Overall",0.0455,[312],"The connection is hit",{"topic":248,"percentOfMentions":310,"verbatims":314},[315],"too expensive for what it is",{"topic":317,"percentOfMentions":318,"verbatims":319},"Color",0.030299999999999997,[320],"the pots are a little dull in colour",{"topic":322,"percentOfMentions":318,"verbatims":323},"Thickness",[324],"are a bit hollow inside",[326,328,331,333,335,337,338,341,342],{"reason":227,"pct":327},0.5606,{"reason":329,"pct":330},"Defective Material\u002FParts",0.1515,{"reason":248,"pct":332},0.0909,{"reason":297,"pct":334},0.060599999999999994,{"reason":336,"pct":310},"Compatibility-Overall",{"reason":255,"pct":310},{"reason":339,"pct":340},"Accuracy-Overall",0.0152,{"reason":262,"pct":340},{"reason":343,"pct":340},"Advertised Vs Actual Product",[345,349,354,359,364,369,374,379],{"term":30,"volume":346,"growthQoq":347,"conversionRate":348},53923,-0.3305,0.1117,{"term":350,"volume":351,"growthQoq":352,"conversionRate":353},"happy plants lego",26516,-0.2042,0.1109,{"term":355,"volume":356,"growthQoq":357,"conversionRate":358},"lego botanicals happy plants",30791,-0.1589,0.106,{"term":360,"volume":361,"growthQoq":362,"conversionRate":363},"happy plants",7762,-0.0572,0.0981,{"term":365,"volume":366,"growthQoq":367,"conversionRate":368},"lego plant pot",8141,-0.226,0.0952,{"term":370,"volume":371,"growthQoq":372,"conversionRate":373},"lego plant pots",4742,-0.1885,0.1129,{"term":375,"volume":376,"growthQoq":377,"conversionRate":378},"lego 10349",3943,-0.6593,0.1126,{"term":380,"volume":381,"growthQoq":382,"conversionRate":383},"lego happy plants botanicals",4753,-0.8779,0.0714,[385,392,397,403,409,414],{"title":386,"href":387,"score":388,"verdict":389,"marketSize":390,"growth90":391},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":393,"href":394,"score":388,"verdict":389,"marketSize":395,"growth90":396},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":398,"href":399,"score":388,"verdict":400,"marketSize":401,"growth90":402},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":404,"href":405,"score":406,"verdict":389,"marketSize":407,"growth90":408},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":410,"href":411,"score":406,"verdict":389,"marketSize":412,"growth90":413},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":415,"href":416,"score":417,"verdict":389,"marketSize":418,"growth90":419},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991,[421,428,435,442,449,456,463,470,477,484,487,494,501,508,515,522,529,536,543],{"nodeId":422,"label":423,"slug":424,"href":425,"nichesTracked":426,"marketSizeTotal":427},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":429,"label":430,"slug":431,"href":432,"nichesTracked":433,"marketSizeTotal":434},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":436,"label":437,"slug":438,"href":439,"nichesTracked":440,"marketSizeTotal":441},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":443,"label":444,"slug":445,"href":446,"nichesTracked":447,"marketSizeTotal":448},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":450,"label":451,"slug":452,"href":453,"nichesTracked":454,"marketSizeTotal":455},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":457,"label":458,"slug":459,"href":460,"nichesTracked":461,"marketSizeTotal":462},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":464,"label":465,"slug":466,"href":467,"nichesTracked":468,"marketSizeTotal":469},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":471,"label":472,"slug":473,"href":474,"nichesTracked":475,"marketSizeTotal":476},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":478,"label":479,"slug":480,"href":481,"nichesTracked":482,"marketSizeTotal":483},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":485,"marketSizeTotal":486},1773,238165752,{"nodeId":488,"label":489,"slug":490,"href":491,"nichesTracked":492,"marketSizeTotal":493},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":495,"label":496,"slug":497,"href":498,"nichesTracked":499,"marketSizeTotal":500},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":502,"label":503,"slug":504,"href":505,"nichesTracked":506,"marketSizeTotal":507},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":509,"label":510,"slug":511,"href":512,"nichesTracked":513,"marketSizeTotal":514},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":516,"label":517,"slug":518,"href":519,"nichesTracked":520,"marketSizeTotal":521},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":523,"label":524,"slug":525,"href":526,"nichesTracked":527,"marketSizeTotal":528},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":530,"label":531,"slug":532,"href":533,"nichesTracked":534,"marketSizeTotal":535},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":537,"label":538,"slug":539,"href":540,"nichesTracked":541,"marketSizeTotal":542},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":544,"label":545,"slug":546,"href":547,"nichesTracked":548,"marketSizeTotal":549},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]