---
title: "Lego Ghostbusters — £14K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-ghostbusters"
last_updated: "2026-07-31T12:49:50.245Z"
locale: en
meta:
  description: "Niche score 25/100 · £14K/yr market · 55K searches/yr · £81.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 25/100 · £14K/yr market · 55K searches/yr · £81.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Lego Ghostbusters — £14K/yr Amazon UK Niche (2026) - Flapen"
---

# **lego ghostbusters**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 15Conversion 4Competition 12Returns 97Price range 34Avg price 82Brand share 0Review moat 57Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£81.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,201.8**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£15.22–£267.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£14K**

£14K/yr · 55K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")

According to Flapen's Amazon United Kingdom niche tracking, lego ghostbusters is a £14K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 25/100.

Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **lego ghostbusters market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**250–500**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**£20K–£41K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.3%**</dd>

<dt>**Avg BSR**</dt><dd>**#2,235**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**80%**</dd>

<dt>**Sponsored**</dt><dd>**50%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**34 months**</dd>

<dt>**Avg seller age**</dt><dd>**169 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**127**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**86%**

Top 20: 100%

**Open market**

**0%**

- LEGO66% - Mould King25% - Hasbro4% - Brick Nest3% - Revell3% - Open — no brand owns it (0%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

[**Open Trend **](https://flapen.com/research/uk/toys-games/lego-ghostbusters/trend)

## **Top lego ghostbusters search terms**

- **lego ghostbusters**24K/yr-19.7%0.6% conv. - **ghostbusters lego**15K/yr-23.2%0.7% conv. - **lego ghostbusters car**4K/yr-9.3%0.5% conv. - **lego ecto 1**3K/yr-33.4%0.4% conv. - **lego ghostbusters firehouse**2K/yr-18.4%0.0% conv. - **ecto 1 lego**2K/yr-15.6%1.2% conv. - **lego ecto 1 ghostbusters car**2K/yr+21.1%1.3% conv. - **ghostbusters lego car**2K/yr-4.6%0.9% conv. - **ghostbuster lego**2K/yr-35.8%0.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/lego-ghostbusters/search-terms)

## **Top lego ghostbusters products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£2K30%£4K45%£6K60%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LEGO Icons Ghostbusters ECTO-1 Car Kit Large Set for Adults Gift Idea for Men Women Her Him Collectable Model for Display Nostalgic Home Décor 10274](https://m.media-amazon.com/images/I/51p1vE06kJL.jpg)**LEGO Icons Ghostbusters ECTO-1 Car Kit Large Set for Adults Gift Idea for Men Women Her Him Collectable Model for Display Nostalgic Home Décor 10274**LEGO**£238.98**4.8★1,320 rev](https://www.amazon.co.uk/dp/B08G4PD84J) [2![Mould King Ghost Car ECTO-1 Building Sets for adults Creative Detailed Replica Model Kits Birthday Gifts for Collectors 636PCS](https://m.media-amazon.com/images/I/51M0TUOjmOL.jpg)**Mould King Ghost Car ECTO-1 Building Sets for adults Creative Detailed Replica Model Kits Birthday Gifts for Collectors 636PCS**Mould King**£29.09**4.3★140 rev](https://www.amazon.co.uk/dp/B0F1TP2DNF) [3![LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256](https://m.media-amazon.com/images/I/51Y9Z-av2ML.jpg)**LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256**LEGO**£16.89**4.8★2,779 rev](https://www.amazon.co.uk/dp/B0FPXDXXYR) [4![Mould King Small Bus Model Kit Minibus Car Building Block Set 646 Pieces](https://m.media-amazon.com/images/I/514nP2nKLUL.jpg)**Mould King Small Bus Model Kit Minibus Car Building Block Set 646 Pieces**Mould King**£21.70**0.0★0 rev](https://www.amazon.co.uk/dp/B0H17S36NS) [5![Ghostbusters Plasma Series Ecto-1 (1984) Toy Vehicle](https://m.media-amazon.com/images/I/41qWUeZtJFL.jpg)**Ghostbusters Plasma Series Ecto-1 (1984) Toy Vehicle**Hasbro**£33.90**4.6★324 rev](https://www.amazon.co.uk/dp/B0C9S3R7QD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mould King Small Bus Model Kit Minibus Car Building Block Set 646 Pieces](https://m.media-amazon.com/images/I/514nP2nKLUL.jpg)**Mould King Small Bus Model Kit Minibus Car Building Block Set 646 Pieces**Mould King**£21.70**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H17S36NS) [![LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256](https://m.media-amazon.com/images/I/51Y9Z-av2ML.jpg)**LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256**LEGO**£16.89**2,779 rev9mo ago](https://www.amazon.co.uk/dp/B0FPXDXXYR) [![LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046](https://m.media-amazon.com/images/I/41VMo1s7cBL.jpg)**LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046**LEGO**£38.78**3,664 rev1y ago](https://www.amazon.co.uk/dp/B0DWDGVHM6) [![Mould King Ghost Car ECTO-1 Building Sets for adults Creative Detailed Replica Model Kits Birthday Gifts for Collectors 636PCS](https://m.media-amazon.com/images/I/51M0TUOjmOL.jpg)**Mould King Ghost Car ECTO-1 Building Sets for adults Creative Detailed Replica Model Kits Birthday Gifts for Collectors 636PCS**Mould King**£29.09**140 rev1y ago](https://www.amazon.co.uk/dp/B0F1TP2DNF) [![Wall Mount for Lego Ghostbuster ECTO-1 10274 Display Stand](https://m.media-amazon.com/images/I/41bYIAgHEmL.jpg)**Wall Mount for Lego Ghostbuster ECTO-1 10274 Display Stand**Brick Nest**£15.22**9 rev1y ago](https://www.amazon.co.uk/dp/B0DDTSWB6X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mould King Small Bus Model Kit Minibus Car Building Block Set 646 Pieces](https://m.media-amazon.com/images/I/514nP2nKLUL.jpg)**Mould King Small Bus Model Kit Minibus Car Building Block Set 646 Pieces**Mould King**£21.70**0.0★**▲ 419%**](https://www.amazon.co.uk/dp/B0H17S36NS) [![Mould King Ghost Car ECTO-1 Building Sets for adults Creative Detailed Replica Model Kits Birthday Gifts for Collectors 636PCS](https://m.media-amazon.com/images/I/51M0TUOjmOL.jpg)**Mould King Ghost Car ECTO-1 Building Sets for adults Creative Detailed Replica Model Kits Birthday Gifts for Collectors 636PCS**Mould King**£29.09**4.3★**▲ 377%**](https://www.amazon.co.uk/dp/B0F1TP2DNF) [![LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256](https://m.media-amazon.com/images/I/51Y9Z-av2ML.jpg)**LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256**LEGO**£16.89**4.8★**▲ 164%**](https://www.amazon.co.uk/dp/B0FPXDXXYR) [![Revell 3D Puzzle 00223 Ghostbusters Firestation 130 Pieces Highly Detailed 40cm in height Fun & Easy To Build](https://m.media-amazon.com/images/I/41DQ95tGqHL.jpg)**Revell 3D Puzzle 00223 Ghostbusters Firestation 130 Pieces Highly Detailed 40cm in height Fun & Easy To Build**Revell**£19.10**4.4★**▲ 95%**](https://www.amazon.co.uk/dp/B0C1C7FJRD) [![LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046](https://m.media-amazon.com/images/I/41VMo1s7cBL.jpg)**LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046**LEGO**£38.78**4.8★**▲ 57%**](https://www.amazon.co.uk/dp/B0DWDGVHM6)

**~~View all trending →~~**

## **What buyers say about lego ghostbusters**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Design-Overall**20%

*“it looks amazing built”*

**Value For Money**18%

*“worth the price”*

**Fun/Entertainment Experience**11%

*“fun to build”*

**Collectibles**10%

*“A fantastic addition to my collection”*

**Quality-Overall**9%

*“Excellent product”*

**Gifting Purpose**5%

*“It was a gift”*

**Display-Overall**5%

*“looks amazing on display”*

**Assembly/Installation**4%

*“great to assemble”*

**Instructions/User Manual/Troubleshooting**3%

*“The instructions were nice and clear”*

**Size-Overall**2%

*“everything fit well”*

### **What buyers complain about **

**Assembly/Installation**15%

*“Not had chance to build”*

**Value For Money**15%

*“I do think the full retail price is too high though”*

**Instructions/User Manual/Troubleshooting**7%

*“Amazon delivery instructions not met”*

**Size-Overall**7%

*“the size is small”*

**Print Quality**3%

*“only complaint is I wish they'd use printed brinks not stickers”*

**Weight Heavy**3%

*“this LEGO DeLorean is heavy”*

**Touch/Button Controls**3%

*“The only downside is that the button mechanism can occasionally get stuck”*

**Product Condition**3%

*“even though all the boxes I receive get reused or recycled”*

**Quality-Overall**2%

*“Lacks quality control”*

### **Top return reasons **

**Gifting Purpose**51%

**Value For Money**19%

**Defective Material/Parts**11%

**Size-Overall**6%

**Product Condition**3%

**Quality-Overall**3%

**Assembly/Installation**1%

**Shape/Style**1%

**Functionality-Overall**1%

**Moist/Dry**1%

## **Common questions**

<dl>

<dt>**Is lego ghostbusters profitable to sell on Amazon United Kingdom?**</dt><dd>The niche generates £14K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (25/100).</dd>

<dt>**How competitive is the lego ghostbusters niche?**</dt><dd>5 brands and 127 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in lego ghostbusters?**</dt><dd>Top complaints mined from reviews: Assembly/Installation, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 0.7%.</dd>

<dt>**When does demand for lego ghostbusters peak?**</dt><dd>Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.</dd>

<dt>**What does it cost to enter the lego ghostbusters niche?**</dt><dd>Listings span £15.22–£267.37; the average listing price is £81.40 (sweet spot $15–$100). The average incumbent carries 1,202 reviews — the moat a new listing must climb.</dd>

</dl>

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