---
title: "Search terms — lego friends - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-friends/search-terms"
last_updated: "2026-07-31T14:05:37.329Z"
locale: en
meta:
  description: "Niche score 58/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lego friends - Flapen"
---

# **lego friends**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 88Growth 19Conversion 41Competition 93Returns 97Price range 73Avg price 95Brand share 6Review moat 56Quality gap 21

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£24.82**

avg listing price — sweet spot $15–$100

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Market size**

**Great****£1.6M**

£1.6M/yr · 2.0M searches

**Price range**

**Good****£6.13–£122.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,252.4**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand