[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-lego-friends-tree-house":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":182,"baselines":219,"demand":224,"seasonality":527,"brandShare":540,"products":562,"feedback":709,"searchTerms":864,"related":884,"lastUpdated":167},"36a9308e-a7d1-47c9-ba45-fe45bcd294d5","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":162,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":172,"unitsSoldMin":173,"unitsSoldAvgMin":172,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":179,"top20BrandShare":179,"primePct":180,"oosRate":181},17306,42042,1.5342,-0.1934,0.0099,0.7362,0.9505,4.5,1099,41.58,15.78,213.23,15,1250,0.8,0.0109,3,7,"lego friends tree house","lego-friends-tree-house","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flego-friends-tree-house","Building & Construction Toys","2026-07-29T17:44:56.992486+00:00",8,111,[],1562,0,1000,100,41580,51975,22,164,1,0.8667,0.2033,{"score":183,"verdict":184,"components":185},32,"skip",[186,191,193,197,199,201,204,209,212,215],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",4,0.15,17306.25,{"key":192,"score":157,"weight":189,"raw":148},"growth",{"key":194,"score":195,"weight":196,"raw":149},"conversion",12,0.1,{"key":198,"score":177,"weight":189,"raw":150},"competition",{"key":200,"score":195,"weight":196,"raw":151},"brandShare",{"key":202,"score":203,"weight":196,"raw":152},"qualityGap",42,{"key":205,"score":206,"weight":207,"raw":208},"reviewMoat",60,0.05,1098.67,{"key":210,"score":211,"weight":196,"raw":160},"returns",93,{"key":213,"score":214,"weight":207,"raw":154},"avgPrice",95,{"key":216,"score":217,"weight":207,"raw":218},"priceRange",43,0.426538364142821,{"avgRating":220,"medianPrice":221,"medianReturnRate":222,"nichesTracked":223},4.36,12.1,0.0064,27484,{"points":225,"droppedPartialWeek":526},[226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,416,419,422,425,428,431,434,437,440,443,446,449,452,454,456,459,462,465,468,471,474,477,480,483,486,488,491,494,496,498,501,504,507,510,513,516,518,521,524],{"week":227,"volume":228},"2024-08-04",185,{"week":230,"volume":231},"2024-08-11",165,{"week":233,"volume":234},"2024-08-18",234,{"week":236,"volume":237},"2024-08-25",235,{"week":239,"volume":240},"2024-09-01",201,{"week":242,"volume":243},"2024-09-15",174,{"week":245,"volume":246},"2024-09-22",178,{"week":248,"volume":249},"2024-09-29",196,{"week":251,"volume":252},"2024-10-06",299,{"week":254,"volume":255},"2024-10-13",398,{"week":257,"volume":258},"2024-10-20",212,{"week":260,"volume":261},"2024-10-27",209,{"week":263,"volume":264},"2024-11-03",381,{"week":266,"volume":267},"2024-11-10",333,{"week":269,"volume":270},"2024-11-17",448,{"week":272,"volume":273},"2024-11-24",748,{"week":275,"volume":276},"2024-12-01",809,{"week":278,"volume":279},"2024-12-08",604,{"week":281,"volume":282},"2024-12-15",504,{"week":284,"volume":285},"2024-12-22",1356,{"week":287,"volume":288},"2024-12-29",848,{"week":290,"volume":291},"2025-01-05",907,{"week":293,"volume":294},"2025-01-12",625,{"week":296,"volume":297},"2025-01-19",522,{"week":299,"volume":300},"2025-01-26",434,{"week":302,"volume":303},"2025-02-02",481,{"week":305,"volume":306},"2025-02-09",457,{"week":308,"volume":309},"2025-02-16",424,{"week":311,"volume":255},"2025-02-23",{"week":313,"volume":314},"2025-03-02",328,{"week":316,"volume":317},"2025-03-09",335,{"week":319,"volume":320},"2025-03-16",482,{"week":322,"volume":323},"2025-03-23",478,{"week":325,"volume":326},"2025-03-30",435,{"week":328,"volume":329},"2025-04-06",548,{"week":331,"volume":332},"2025-04-13",439,{"week":334,"volume":335},"2025-04-20",493,{"week":337,"volume":338},"2025-04-27",419,{"week":340,"volume":341},"2025-05-04",322,{"week":343,"volume":344},"2025-05-11",486,{"week":346,"volume":347},"2025-05-18",475,{"week":349,"volume":350},"2025-05-25",384,{"week":352,"volume":353},"2025-06-01",463,{"week":355,"volume":356},"2025-06-08",451,{"week":358,"volume":359},"2025-06-15",354,{"week":361,"volume":362},"2025-06-22",357,{"week":364,"volume":365},"2025-06-29",318,{"week":367,"volume":368},"2025-07-06",468,{"week":370,"volume":371},"2025-07-13",661,{"week":373,"volume":374},"2025-07-20",496,{"week":376,"volume":377},"2025-07-27",573,{"week":379,"volume":380},"2025-08-03",378,{"week":382,"volume":383},"2025-08-10",586,{"week":385,"volume":386},"2025-08-17",623,{"week":388,"volume":389},"2025-08-24",510,{"week":391,"volume":392},"2025-08-31",629,{"week":394,"volume":395},"2025-09-07",656,{"week":397,"volume":398},"2025-09-14",636,{"week":400,"volume":401},"2025-09-21",693,{"week":403,"volume":404},"2025-09-28",592,{"week":406,"volume":407},"2025-10-05",614,{"week":409,"volume":410},"2025-10-12",1091,{"week":412,"volume":413},"2025-10-19",673,{"week":415,"volume":100},"2025-10-26",{"week":417,"volume":418},"2025-11-02",861,{"week":420,"volume":421},"2025-11-09",954,{"week":423,"volume":424},"2025-11-16",1209,{"week":426,"volume":427},"2025-11-23",2168,{"week":429,"volume":430},"2025-11-30",2418,{"week":432,"volume":433},"2025-12-07",2049,{"week":435,"volume":436},"2025-12-14",2041,{"week":438,"volume":439},"2025-12-21",1924,{"week":441,"volume":442},"2025-12-28",1137,{"week":444,"volume":445},"2026-01-04",1180,{"week":447,"volume":448},"2026-01-11",922,{"week":450,"volume":451},"2026-01-18",700,{"week":453,"volume":386},"2026-01-25",{"week":455,"volume":377},"2026-02-01",{"week":457,"volume":458},"2026-02-08",589,{"week":460,"volume":461},"2026-02-15",556,{"week":463,"volume":464},"2026-02-22",720,{"week":466,"volume":467},"2026-03-01",588,{"week":469,"volume":470},"2026-03-08",518,{"week":472,"volume":473},"2026-03-15",678,{"week":475,"volume":476},"2026-03-22",550,{"week":478,"volume":479},"2026-03-29",372,{"week":481,"volume":482},"2026-04-05",554,{"week":484,"volume":485},"2026-04-12",414,{"week":487,"volume":320},"2026-04-19",{"week":489,"volume":490},"2026-04-26",376,{"week":492,"volume":493},"2026-05-03",465,{"week":495,"volume":332},"2026-05-10",{"week":497,"volume":323},"2026-05-17",{"week":499,"volume":500},"2026-05-24",444,{"week":502,"volume":503},"2026-05-31",474,{"week":505,"volume":506},"2026-06-07",489,{"week":508,"volume":509},"2026-06-14",341,{"week":511,"volume":512},"2026-06-21",346,{"week":514,"volume":515},"2026-06-28",420,{"week":517,"volume":309},"2026-07-05",{"week":519,"volume":520},"2026-07-12",352,{"week":522,"volume":523},"2026-07-19",446,{"week":525,"volume":282},"2026-07-26",false,[528,529,530,531,532,533,534,535,536,537,538,539],1.2279012096774193,0.8717620967741936,0.7914387096774194,0.7735383064516129,0.7322598566308244,0.6532562724014337,0.8148629032258065,0.6543637992831541,0.6906814516129033,0.8943971774193549,1.7572759856630826,2.080673835125448,{"top":541,"otherBrandCount":560,"otherClickShare":561},[542,545,548,551,554,557],{"brand":543,"clickShare":544},"LEGO",0.6885,{"brand":546,"clickShare":547},"kiothdre",0.1395,{"brand":549,"clickShare":550},"CSNRHG",0.0799,{"brand":552,"clickShare":553},"HOGOKIDS",0.0219,{"brand":555,"clickShare":556},"Yushinv",0.0208,{"brand":558,"clickShare":559},"Cooldele",0.0174,2,0.03199999999999992,[563,574,584,593,603,613,622,632,642,651,660,670,680,691,701],{"asin":564,"title":565,"brand":543,"imageUrl":566,"price":567,"rating":568,"reviews":569,"clickShare90":570,"clickShare360":571,"launchDate":572,"amazonUrl":573},"B0DHSCPGTZ","LEGO Friends Friendship Tree House Hangout Toy - incl. 2 Animal Figures 4 Mini Dolls a Garden and Toy Food Accessories - Creative Gift for 8+ Year Old Girls - 42652","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F515h-oniIFL.jpg",36.68,4.7,780,0.2852,0.4021,"2025-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHSCPGTZ",{"asin":575,"title":576,"brand":546,"imageUrl":577,"price":578,"rating":579,"reviews":580,"clickShare90":547,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B0FJFSCSGD","Treehouse Building Set Compatible with Friends 731PCS Girls Forest Tree House Building Kit Toys with LED Light Cat Slide and Sky Hammock Christmas Birthday Gifts for Kids Girls 6-12 Years Old","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F517qU5cOJZL.jpg",23.87,3.8,116,0.0756,"2025-09-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FJFSCSGD",{"asin":585,"title":586,"brand":543,"imageUrl":587,"price":588,"rating":568,"reviews":589,"clickShare90":590,"clickShare360":591,"launchDate":352,"amazonUrl":592},"B0DWDWMVZ4","LEGO Friends Cat Birthday Party & Tree House Toy - incl. 2 Mini Dolls & 5 Animal Figures plus a Rotating Table Pinata & Fun Accessories - Creative Gift for 6+ Year Old Girls - 42666","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51girFNFbTL.jpg",16.63,596,0.1294,0.1219,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWDWMVZ4",{"asin":594,"title":595,"brand":543,"imageUrl":596,"price":156,"rating":597,"reviews":598,"clickShare90":599,"clickShare360":600,"launchDate":601,"amazonUrl":602},"B07XGDYG2H","LEGO 21318 Ideas Tree House Model Construction Set for 16 Plus Year Olds with 3 Cabins Interchangeable Leaves Minifigures and a Bird Figure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Z7KiVbtnL.jpg",4.8,553,0.1024,0.1552,"2019-11-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07XGDYG2H",{"asin":604,"title":605,"brand":549,"imageUrl":606,"price":607,"rating":608,"reviews":609,"clickShare90":550,"clickShare360":610,"launchDate":611,"amazonUrl":612},"B0F2HSMLLQ","CSNRHG Dream Tree House Friends Building Set Friends Construction Educational 504 Pieces Gifts for Girls Teens Kids Adults Ages","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jkqpBwshL.jpg",17.12,3.7,283,0.0394,"2025-07-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F2HSMLLQ",{"asin":614,"title":615,"brand":543,"imageUrl":616,"price":617,"rating":568,"reviews":618,"clickShare90":619,"clickShare360":620,"launchDate":352,"amazonUrl":621},"B0DWDQTCRW","LEGO Friends Panda Sanctuary Animal Care Toy with a Tree House Quad Bike 2 Mini Dolls and 3 Panda Figures - Creative Building Set for 7+ Year Old Girls - 42648","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51on0KpNHGL.jpg",17.18,669,0.0647,0.0676,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWDQTCRW",{"asin":623,"title":624,"brand":543,"imageUrl":625,"price":626,"rating":568,"reviews":627,"clickShare90":628,"clickShare360":629,"launchDate":630,"amazonUrl":631},"B0FPXDT6R3","LEGO Friends Lianns Family House Toy - Miniature Set incl. a Garden 4 Mini Dolls Pet Axolotl & Gecko Animal Figures and Accessories - Birthday Gift for 7+ Year Old Girls - 42687","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51MDYnX6ZgL.jpg",42.93,238,0.0399,0.0127,"2026-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXDT6R3",{"asin":633,"title":634,"brand":543,"imageUrl":635,"price":636,"rating":597,"reviews":637,"clickShare90":638,"clickShare360":639,"launchDate":640,"amazonUrl":641},"B08W5FXSQJ","LEGO 41679 Friends Forest House","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FMbC4MBxL.jpg",37.79,6094,0.0326,0.0172,"2021-06-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08W5FXSQJ",{"asin":643,"title":644,"brand":552,"imageUrl":645,"price":646,"rating":647,"reviews":161,"clickShare90":553,"clickShare360":648,"launchDate":649,"amazonUrl":650},"B0GVRC3615","HOGOKIDS Friends Girls House Building Set with LED Light & Garden for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513naKl4a-L.jpg",33.63,5,0.0036,"2026-04-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GVRC3615",{"asin":652,"title":653,"brand":555,"imageUrl":654,"price":655,"rating":579,"reviews":656,"clickShare90":556,"clickShare360":657,"launchDate":658,"amazonUrl":659},"B0CSG2J5R2","Yushinv Cherry Blossom Tree Building Set Original Music Cherry Blossom Tree House(type :symphony) Japanese Sakura Tree House Lights Building Kit 3320 Pcs Cherry Bonsai Tree Building Set.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tsA77KF4L.jpg",30.13,222,0.0168,"2024-01-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CSG2J5R2",{"asin":661,"title":662,"brand":543,"imageUrl":663,"price":664,"rating":597,"reviews":665,"clickShare90":666,"clickShare360":667,"launchDate":668,"amazonUrl":669},"B075SVTWHP","LEGO UK 41335 Micas Tree House Building Block","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51GDdngIi2L.jpg",46.81,6538,0.0197,0.0713,"2018-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB075SVTWHP",{"asin":671,"title":672,"brand":558,"imageUrl":673,"price":674,"rating":675,"reviews":676,"clickShare90":559,"clickShare360":677,"launchDate":678,"amazonUrl":679},"B0GJLFR455","Cooldele Tree House Building Set for Girls 558PCS STEAM Forest Treehouse Building Blocks Set with Animals Birthday Gifts for Kids Girls Boys Ages 6 7 8 9 10 11 12+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51DBM6gQXrL.jpg",16.51,4.3,204,0.0032,"2026-01-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GJLFR455",{"asin":681,"title":682,"brand":683,"imageUrl":684,"price":685,"rating":686,"reviews":687,"clickShare90":559,"clickShare360":688,"launchDate":689,"amazonUrl":690},"B0GT34JWW8","CUBIMANA Tree House Building Set with LED Light for Kids Girls Boys Age 8+","CUBIMANA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51OJAWtdbTL.jpg",22.4,4.4,71,0.0029,"2026-04-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GT34JWW8",{"asin":692,"title":693,"brand":543,"imageUrl":694,"price":695,"rating":696,"reviews":697,"clickShare90":698,"clickShare360":699,"launchDate":630,"amazonUrl":700},"B0FPXDPWBR","LEGO Friends Heartlake City Friends Club House Toy - Miniature Set incl. 5 Mini Dolls 3 Pet Animal Figures incl. Toy Cat & Accessories - Birthday Gift for 8+ Year Old Girls - 42689","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51MSFHhg-8L.jpg",53.03,4.6,109,0.0146,0.0047,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXDPWBR",{"asin":702,"title":703,"brand":704,"imageUrl":705,"price":155,"rating":568,"reviews":188,"clickShare90":698,"clickShare360":706,"launchDate":707,"amazonUrl":708},"B0FZT1NDR4","Cherry Blossom Tree House Building Block Set for Home Decoration 1149 PCS Artificial Sakura Flowers Mini Brick House Building Kit MOC Modular Construction Toy Gift for Adult and Women","CIJINAY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fQLwZ-lrL.jpg",0.006,"2025-11-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FZT1NDR4",{"love":710,"hate":781,"returnReasons":839},[711,718,725,732,739,746,753,760,767,774],{"topic":712,"percentOfMentions":713,"verbatims":714},"Fun\u002FEntertainment Experience",0.1466,[715,716,717],"hours of fun","fun to build","Great toy",{"topic":719,"percentOfMentions":720,"verbatims":721},"Value For Money",0.13849999999999998,[722,723,724],"Good value","Great value set","Good value for the money",{"topic":726,"percentOfMentions":727,"verbatims":728},"Instructions\u002FUser Manual\u002FTroubleshooting",0.1091,[729,730,731],"The instructions are clear","The instructions are easy to follow","good instructions",{"topic":733,"percentOfMentions":734,"verbatims":735},"Design-Overall",0.109,[736,737,738],"Nice design","it is a pretty cool build","really great build",{"topic":740,"percentOfMentions":741,"verbatims":742},"Gifting Purpose",0.0745,[743,744,745],"Granddaughter loved this gift easy present to purchase","Gift","Perfect gift",{"topic":747,"percentOfMentions":748,"verbatims":749},"Quality-Overall",0.07339999999999999,[750,751,752],"the quality you expect from LEGO is immediately clear","The build quality is great","Excellent product",{"topic":754,"percentOfMentions":755,"verbatims":756},"Brightness\u002FShine\u002FGlow",0.0451,[757,758,759],"decorative glow that transforms the set into a nighttime display piece","I love that you get lights with it as well","It is bright, colourful, well made and cute with a great added feature of led lights",{"topic":761,"percentOfMentions":762,"verbatims":763},"Color",0.044000000000000004,[764,765,766],"the colours are bright","colors look great","The bricks themselves are really colourful",{"topic":768,"percentOfMentions":769,"verbatims":770},"Creativity",0.038,[771,772,773],"This set is a colourful and engaging build that gives a good balance between construction and imaginative play","and endlessly creative","What I liked most is how creative the whole set feels",{"topic":775,"percentOfMentions":776,"verbatims":777},"Assembly\u002FInstallation",0.0268,[778,779,780],"enjoyable to put together","It was fun to build","it's a great fun assembling this set",[782,788,794,800,805,812,818,825,830,835],{"topic":775,"percentOfMentions":783,"verbatims":784},0.195,[785,786,787],"Difficult to build","Instructions are not the greatest either","Unfortunately some of it was rather difficult to put together",{"topic":726,"percentOfMentions":789,"verbatims":790},0.17,[791,792,793],"No instructions","issues with instructions","instruction is unclear",{"topic":747,"percentOfMentions":795,"verbatims":796},0.1067,[797,798,799],"Poor quality","Rubbish","not the best quality",{"topic":719,"percentOfMentions":801,"verbatims":802},0.0933,[803,804],"Bit expensive","Waste of money",{"topic":806,"percentOfMentions":807,"verbatims":808},"Balance\u002FStability",0.036699999999999997,[809,810,811],"Not a stable as it should be","The island is not stable","the whole thing becomes so unstable that even a light touch makes it detach",{"topic":813,"percentOfMentions":814,"verbatims":815},"Strength",0.0333,[816,817,810],"The blue base board is flimsy","As with most non-lego blocks you will find some of the pieces are either too stiff or too loose",{"topic":819,"percentOfMentions":820,"verbatims":821},"Size-Overall",0.026699999999999998,[822,823,824],"The fitting is not good","However the pieces are extra small","The block is too small",{"topic":826,"percentOfMentions":827,"verbatims":828},"Durability",0.02,[829],"Just keeps falling apart",{"topic":831,"percentOfMentions":832,"verbatims":833},"Developmental Needs",0.01,[834],"which is not ideal for a toy aimed at ages 6+",{"topic":836,"percentOfMentions":832,"verbatims":837},"Grip",[838],"as always the only gripe is that these can be a bit painful for little kiddy fingers to put together",[840,842,844,847,850,853,855,857,859,861],{"reason":747,"pct":841},0.2054,{"reason":740,"pct":843},0.1744,{"reason":845,"pct":846},"Defective Material\u002FParts",0.157,{"reason":848,"pct":849},"Advertised Vs Actual Product",0.1027,{"reason":851,"pct":852},"Compatibility-Overall",0.0814,{"reason":819,"pct":854},0.0698,{"reason":775,"pct":856},0.062,{"reason":726,"pct":858},0.0562,{"reason":826,"pct":860},0.0271,{"reason":862,"pct":863},"Material Quality",0.0116,[865,870,874,879],{"term":866,"volume":867,"growthQoq":868,"conversionRate":869},"lego treehouse",18916,-0.16,0.0201,{"term":163,"volume":871,"growthQoq":872,"conversionRate":873},12047,-0.1056,0.0251,{"term":875,"volume":876,"growthQoq":877,"conversionRate":878},"lego tree house",6892,-0.254,0.0139,{"term":880,"volume":881,"growthQoq":882,"conversionRate":883},"lego friends treehouse",4187,-0.4347,0.0262,[885,892,897,903,909,914],{"title":886,"href":887,"score":888,"verdict":889,"marketSize":890,"growth90":891},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":893,"href":894,"score":888,"verdict":889,"marketSize":895,"growth90":896},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":898,"href":899,"score":888,"verdict":900,"marketSize":901,"growth90":902},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":904,"href":905,"score":906,"verdict":889,"marketSize":907,"growth90":908},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":910,"href":911,"score":906,"verdict":889,"marketSize":912,"growth90":913},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":915,"href":916,"score":687,"verdict":889,"marketSize":917,"growth90":918},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",290693.79,29.4991]