---
title: "Search terms — lego football - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-football/search-terms"
last_updated: "2026-07-31T10:44:14.311Z"
locale: en
meta:
  description: "Niche score 59/100 · £287K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £287K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lego football - Flapen"
---

# **lego football**

**Worth a look**

Shows demand growing +172.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 97Conversion 32Competition 32Returns 96Price range 78Avg price 95Brand share 11Review moat 65Quality gap 60

**Growth**

**Incredible****+172.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£31.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.53–£114.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****896.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£287K**

£287K/yr · 355K searches

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")