---
title: "Search terms — lego boat - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lego-boat/search-terms"
last_updated: "2026-07-31T22:30:26.833Z"
locale: en
meta:
  description: "Niche score 43/100 · £123K/yr market · 213K searches/yr · £42.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £123K/yr market · 213K searches/yr · £42.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lego boat - Flapen"
---

# **lego boat**

**Skip it**

Weak search conversion (1.4%) — this niche doesn't clear our bar today.

Market size 28Growth 19Conversion 17Competition 47Returns 93Price range 78Avg price 95Brand share 23Review moat 63Quality gap 38

**Avg price**

**Incredible****£42.52**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£8.85–£117.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****968.62**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£123K**

£123K/yr · 213K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale