---
title: "Lamborghini — £117K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/lamborghini"
last_updated: "2026-07-31T18:44:55.348Z"
locale: en
meta:
description: "Niche score 53/100 · £117K/yr market · 183K searches/yr · £25.19 avg price. A small market ($117K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £117K/yr market · 183K searches/yr · £25.19 avg price. A small market ($117K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lamborghini — £117K/yr Amazon UK Niche (2026) - Flapen"
---
# **lamborghini**
**Worth a look**
Shows a sweet-spot price point ($25.19 avg), but a small market ($117K/yr) keeps it on the watch list.
Market size 27Growth 30Conversion 32Competition 68Returns 82Price range 64Avg price 95Brand share 56Review moat 64Quality gap 63
**Avg price**
**Incredible****£25.19**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****928.59**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.61–£138.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£117K**
£117K/yr · 183K searches
According to Flapen's Amazon United Kingdom niche tracking, lamborghini is a £117K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lamborghini market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£126K–£151K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **78%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**129**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 87%
**Open market**
**21%**
- CMJ RC Cars26% - TGRCM-CZ14% - AEROQUEST12% - CMJ10% - AYIQUTY9% - RMZ City8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/lamborghini/trend)
## **Top lamborghini search terms**
- **lamborghini toy car**79K/yr-0.7%3.1% conv. - **lamborghini**55K/yr+13.0%0.5% conv. - **lamborghini remote control car**23K/yr+2.5%3.5% conv. - **remote control lamborghini**12K/yr+16.5%5.1% conv. - **lamborghini car**5K/yr+3.9%1.2% conv. - **toy lamborghini**7K/yr-24.7%3.7% conv. - **toy lamborghini cars for kids**3K/yr-30.1%2.7% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/lamborghini/search-terms)
## **Top lamborghini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CMJ RC Cars Lamborghini Aventador LP700-4 Officially Licensed Remote Control RC Car 1:24 Scale Working Lights 2.4Ghz (Orange)**CMJ RC Cars**£9.66**4.3★5,273 rev](https://www.amazon.co.uk/dp/B012B7FX60) [2**Lamborghini Huracan STO 1:43 Scale Die-Cast Model Car - Blue | Detailed Collectors Edition Diecast | Official Licensed Product**CMJ**£6.70**4.4★36 rev](https://www.amazon.co.uk/dp/B0FS8WLD8G) [3**AEROQUEST 1:24 Lamborghini Remote Control Car 2.4GHz Officially Licensed Lamborghini Model RC Toy Car for Boys Girls Birthday Gift**AEROQUEST**£18.65**4.3★606 rev](https://www.amazon.co.uk/dp/B0D47DZXD7) [4**1:24 Scale Officially Licensed RC Lamborghini Sián FKP 37 Blue Lambo Sport Racing Hobby Toy Car Model Vehicle for Boys Girls and Adults Gift**CMJ RC Cars**£15.02**4.3★2,005 rev](https://www.amazon.co.uk/dp/B0C28QJQ59) [5**LUXOS RC Lamborghini Remote Control Car 1:18 Scale Officially Licensed Lambo Huracan STO Model Toy Car 10mph High Speed 4WD RC Drift Car with LED Light Birthday Gift for Kids and Adults (Grey)**LUXOS RC**£34.71**4.4★143 rev](https://www.amazon.co.uk/dp/B0F2SZ3GWV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AYIQUTY Lamborghini RC Drift Car 1:24 Mini 4WD Remote Control Drift Cars 123 (Green)**AYIQUTY**£24.49**53 rev5mo ago](https://www.amazon.co.uk/dp/B0GQKCNX4B) [**Hot Wheels Premium Fast & Furious Lamborghini Aventador Coupe Car**Hot Wheels**£7.64**814 rev5mo ago](https://www.amazon.co.uk/dp/B0FKBLF9P6) [![Hot Wheels 16 Lamborghini Centenario Roadster [Yellow] Exoticars 1/10 2/250 1:64 Scale Diecast Toy Vehicle](https://m.media-amazon.com/images/I/51fMbyWqrYL.jpg)**Hot Wheels 16 Lamborghini Centenario Roadster \[Yellow\] Exoticars 1/10 2/250 1:64 Scale Diecast Toy Vehicle**Hot Wheels**£10.66**47 rev8mo ago](https://www.amazon.co.uk/dp/B0FZLC1FB4) [**Lamborghini Huracan STO 1:43 Scale Die-Cast Model Car - Blue | Detailed Collectors Edition Diecast | Official Licensed Product**CMJ**£6.70**36 rev10mo ago](https://www.amazon.co.uk/dp/B0FS8WLD8G) [**Lamborghini Remote Control Cars for Boys Age 6+ 1:24 RC Drift Car 25KM/H**AYIQUTY**£24.03**53 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJD6R31)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AYIQUTY Lamborghini RC Drift Car 1:24 Mini 4WD Remote Control Drift Cars 123 (Green)**AYIQUTY**£24.49**4.0★**▲ 446%**](https://www.amazon.co.uk/dp/B0GQKCNX4B) [**Hot Wheels Premium Fast & Furious Lamborghini Aventador Coupe Car**Hot Wheels**£7.64**4.7★**▲ 321%**](https://www.amazon.co.uk/dp/B0FKBLF9P6) [**INFANS 2 Seater Kids Ride on Car 12V 4WD Licensed Lamborghini Veneno Powered Electric Vehicle with Hydraulic Doors Rocking Mode Adjustable Speeds Remote Control MP3 Headlight (Red)**INFANS**£138.34**4.3★**▲ 318%**](https://www.amazon.co.uk/dp/B0D69X4FXL) [**Lamborghini Remote Control Cars for Boys Age 6+ 1:24 RC Drift Car 25KM/H**AYIQUTY**£24.03**4.0★**▲ 176%**](https://www.amazon.co.uk/dp/B0FQJD6R31) [**LUXOS RC Lamborghini Remote Control Car 1:18 Scale Officially Licensed Lambo Huracan STO Model Toy Car 10mph High Speed 4WD RC Drift Car with LED Light Birthday Gift for Kids and Adults (Grey)**LUXOS RC**£34.71**4.4★**▲ 124%**](https://www.amazon.co.uk/dp/B0F2SZ3GWV)
**~~View all trending →~~**
## **What buyers say about lamborghini**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**15%
*“Great Fun”*
**Quality-Overall**15%
*“Good quality and easy to use straight away”*
**Gifting Purpose**13%
*“It was a gift”*
**Ease Of Use**6%
*“easy to use”*
**Value For Money**5%
*“Great value”*
**Assembly/Installation**5%
*“Easy to assemble”*
**Design-Overall**5%
*“has some nice features”*
**Durability**4%
*“its still solid”*
**Advertised Vs Actual Product**4%
*“Same as described”*
**Size-Overall**3%
*“Great size”*
### **What buyers complain about **
**Durability**16%
*“Stopped working after a couple of weeks”*
**Size-Overall**12%
*“Size is small”*
**Quality-Overall**11%
*“The quality of the car is not good - broke down straight away”*
**Battery Life**10%
*“I have to remove batteries to turn it off otherwise it will drain the batteries”*
**Remote Control**6%
*“Remote control does not connect do not buy”*
**Functionality-Overall**5%
*“You cant even turn”*
**Value For Money**4%
*“Expected more for the price”*
**Strength**4%
*“flimsy”*
**Wheel Quality**3%
*“Wheel axels bent”*
**Advertised Vs Actual Product**2%
*“.the pictures are very deceiving I expected it to be alot bigger than it was”*
### **Top return reasons **
**Functionality-Overall**24%
**Size-Overall**22%
**Defective Material/Parts**8%
**Quality-Overall**6%
**Battery Inclusion**6%
**Gifting Purpose**6%
**Wheel Quality**4%
**Degree Of Motion**3%
**Remote Control**3%
**Durability**2%
## **Common questions**
- **Is lamborghini profitable to sell on Amazon United Kingdom?**
- The niche generates £117K/yr across 32 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lamborghini niche?**
- 16 brands and 129 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in lamborghini?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.6%.
- **When does demand for lamborghini peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the lamborghini niche?**
- Listings span £4.61–£138.34; the average listing price is £25.19 (sweet spot $15–$100). The average incumbent carries 929 reviews — the moat a new listing must climb.
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