---
title: "Ladybird Costume Adult — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/ladybird-costume-adult"
last_updated: "2026-07-31T21:53:06.157Z"
locale: en
meta:
description: "Niche score 40/100 · £13K/yr market · 110K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £13K/yr market · 110K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ladybird Costume Adult — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **ladybird costume adult**
**Skip it**
Soft demand (-82.5% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 13Competition 60Returns 77Price range 28Avg price 49Brand share 50Review moat 90Quality gap 78
**Review moat**
**Great****197.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.90**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.36–£18.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£13K**
£13K/yr · 110K searches
**Growth**
**Bad****-82.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, ladybird costume adult is a £13K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ladybird costume adult market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£18K–£24K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#2,800**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **76%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**25%**
- Xerteam29% - Betrodi18% - The Dragons Den11% - amscan9% - The Fancy Dress4% - BBTO4%
## **Demand**
Weekly Amazon search volume, last 21 weeks — -82.5% search growth over the last 90 days.
13K8KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/ladybird-costume-adult/trend)
## **Top ladybird costume adult search terms**
- **ladybird costume**21K/yr-59.5%1.6% conv. - **ladybird costume adult**31K/yr-92.6%1.4% conv. - **ladybug costume women**9K/yr-55.7%0.8% conv. - **lady bird costume adult**10K/yr-85.7%2.2% conv. - **lady bug costume women**17K/yr-48.9%1.0% conv. - **ladybug costume adult**15K/yr-53.4%1.5% conv. - **adult ladybird costume**7K/yr-90.0%2.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/ladybird-costume-adult/search-terms)
## **Top ladybird costume adult products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£66610%£1K15%£2K20%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xerteam Lady Bug Costume Girls Adult Ladybird Costume Accessories Set Red Tutu (40cm/15.75in) Bug Sunglasses Headband Leg Warmers Fingerless Gloves Face Stickers Animal Fancy Dress for Age 6+**Xerteam**£10.99**4.3★23 rev](https://www.amazon.co.uk/dp/B0FGJF131W) [2**Betrodi Women Halloween Insect Costumes Cute Bee Ladybug Dress and Wings Headband Set for Christmas Cosplay Party Outfits (Red Black S)**Betrodi**£10.69**4.1★6 rev](https://www.amazon.co.uk/dp/B0FSQ2NCXQ) [3![The Dragons Den Adults Ladybird Lady Bug Red & Black Polka Dot Skirt & 3 Piece Wings Set World Book Day Insect Fancy Dress [S-M]](https://m.media-amazon.com/images/I/41AERldHaLL.jpg)**The Dragons Den Adults Ladybird Lady Bug Red & Black Polka Dot Skirt & 3 Piece Wings Set World Book Day Insect Fancy Dress \[S-M\]**The Dragons Den**£18.47**4.3★99 rev](https://www.amazon.co.uk/dp/B06XY39W5F) [4**amscan International Adults Darling Ladybug Costume**amscan**£17.72**4.3★1,554 rev](https://www.amazon.co.uk/dp/B00TIVPXDQ) [5**Xerteam Ladybird Costume Women Lady Bug Wings Dresses Antennae Headband Arm Warmers Over-knee Socks Ladybird Fancy Dress for Halloween Carnival Animal Theme Party**Xerteam**£16.88**3.5★5 rev](https://www.amazon.co.uk/dp/B0FGJDL52Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Muspeczenith Women Bumble Bee Costume Adult Ladybug Fance Dress and Butterfly Wings Headband Set Halloween Cosplay Party Outfits (Ladybug S)**Muspeczenith**£15.26**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H3BRF3MT) [**Fictoria Ladybug Costume Set for Kids - Red Ladybird Tutu Skirt with Wings Headband Leg Sleeves and Glasses Accessories Ideal for Fancy Dress Halloween Carnival Cosplay Party**Fictoria**£10.58**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GT124Q7M) [**Ladybird Costume Girls Polka Dot Tutu + Arm Covers + Leg Warmers+Ladybird Headband+Magic Wand Lady Bug Costume Accessories for Party Performance Animal Costume Kids World Book Day Carnival Cosplay**Xerteam**£10.91**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTH8BG3V) [**QHKEPW Girls Summer Kids Dress Clothes Ladybug Toddler Clothing Casual Short Sleeve Round Neck 3-4 Years Old Red**QHKEPW**£12.96**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G8YDLCMZ) [**Xerteam Ladybird Costume Accessories Set for Girls Adult Ladybird Tutu Outfit Set with 40cm Polka Dot Dress Mask Leg Warmers Fingerless Gloves Halloween Animal Fancy Dress Party Bug Costume**Xerteam**£10.01**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FX45LKS8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Muspeczenith Women Bumble Bee Costume Adult Ladybug Fance Dress and Butterfly Wings Headband Set Halloween Cosplay Party Outfits (Ladybug S)**Muspeczenith**£15.26**0.0★**▲ 895%**](https://www.amazon.co.uk/dp/B0H3BRF3MT) [**Fictoria Ladybug Costume Set for Kids - Red Ladybird Tutu Skirt with Wings Headband Leg Sleeves and Glasses Accessories Ideal for Fancy Dress Halloween Carnival Cosplay Party**Fictoria**£10.58**5.0★**▲ 879%**](https://www.amazon.co.uk/dp/B0GT124Q7M) [**NZVQH 9 Pieces Ladybird Costume Accessories with Tutu Headband Glasses Hair Ties Gloves Socks for Fancy Dress Red for Halloween Animal Fancy Dress Cosplay**NZVQH**£8.71**5.0★**▲ 847%**](https://www.amazon.co.uk/dp/B0GWCYPBPQ) [**The Fancy Dress Womens 3 Pcs Ladybug & Bumble Bee Costume Set Ladies Animal Dress Up Antenna Glasses Bow Tie Suspenders Braces Outfit Kit For Party Cosplay Halloween Carnival Ladybug Set**The Fancy Dress**£5.49**0.0★**▲ 798%**](https://www.amazon.co.uk/dp/B0F7Y1RBZ8) [**Betrodi Women Halloween Insect Costumes Cute Bee Ladybug Dress and Wings Headband Set for Christmas Cosplay Party Outfits (Yellow Black S)**Betrodi**£11.71**4.1★**▲ 790%**](https://www.amazon.co.uk/dp/B0FSQM56XM)
**~~View all trending →~~**
## **What buyers say about ladybird costume adult**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**44%
*“Really good quality”*
**Fun/Entertainment Experience**10%
*“A fun day for all involved”*
**Advertised Vs Actual Product**7%
*“Better than I expected”*
**Size-Overall**6%
*“it fits me”*
**Weight Light**4%
*“The tutu is lightweight”*
**Stretchability/Expandability/Elasticity**4%
*“Great quality although needed to make the elastic for wrist and arms longer”*
**Design-Overall**4%
*“Good quality and design”*
**Color**3%
*“The red colour is bright and eye-catching, and it really stands out once everything is on”*
**Material Quality**2%
*“The dress is made from lightweight polyester fabric”*
**Add-Ons/Attachments**2%
*“The wings attach easily”*
### **What buyers complain about **
**Quality-Overall**27%
*“Poor quality”*
**Durability**20%
*“after one use it started coming off and tearing”*
**Size-Overall**17%
*“the skirt is enormous”*
**Material Quality**7%
*“Its not high-end material”*
**Adhesion/Stickiness**7%
*“Super glue job to get it sorted to wear”*
### **Top return reasons **
**Size-Overall**59%
**Quality-Overall**15%
**Defective Material/Parts**4%
**Durability**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Value For Money**1%
**Stitch/Finish/Polish**1%
**Shape/Style**1%
**Product Condition**1%
## **Common questions**
- **Is ladybird costume adult profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 29 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -82.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the ladybird costume adult niche?**
- 20 brands and 38 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in ladybird costume adult?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.9%.
- **What does it cost to enter the ladybird costume adult niche?**
- Listings span £5.36–£18.69; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.
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