---
title: "Labubu Clothes — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/labubu-clothes"
last_updated: "2026-07-31T23:59:19.106Z"
locale: en
meta:
description: "Niche score 50/100 · £101K/yr market · 584K searches/yr · £6.18 avg price. Soft demand (-43.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £101K/yr market · 584K searches/yr · £6.18 avg price. Soft demand (-43.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Labubu Clothes — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **labubu clothes**
**Worth a look**
Shows a thin review moat (43 avg reviews), but soft demand (-43.0% this quarter) keeps it on the watch list.
Market size 25Growth 4Conversion 35Competition 86Returns 97Price range 7Avg price 17Brand share 78Review moat 98Quality gap 60
**Review moat**
**Incredible****43.14**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£101K**
£101K/yr · 584K searches
**Avg price**
**Bad****£6.18**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.75–£16.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-43.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, labubu clothes is a £101K/yr Amazon United Kingdom market (584K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labubu clothes market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **£124K–£155K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#264**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **73%**
- **Out of stock**
- **45.0%**
- **Avg brand age**
- **18 months**
- **Avg seller age**
- **223 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**57%**
Top 20: 92%
**Top-5 click share**
**29%**
Top 20: 72%
**Open market**
**39%**
- Carreuty25% - dollbie12% - Generic9% - Verdelume6% - EDLMKM5% - AICase4%
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — -43.0% search growth over the last 90 days.
40K30KPrime Day '25 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/labubu-clothes/trend)
## **Top labubu clothes search terms**
- **labubu clothes**395K/yr-40.4%2.5% conv. - **labubu accessories**70K/yr-51.3%1.2% conv. - **labubu outfit**29K/yr-42.7%2.6% conv. - **lububu clothes**10K/yr-45.5%1.5% conv. - **labubu doll clothes**8K/yr-23.8%1.7% conv. - **labubu outfits**14K/yr-50.6%2.5% conv. - **clothes for labubu**8K/yr-45.3%3.6% conv. - **labubu dress**6K/yr-20.9%1.5% conv. - **labubu clothes for girls**5K/yr-66.5%1.1% conv. - **labubu clothing**5K/yr-17.8%1.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/labubu-clothes/search-terms)
## **Top labubu clothes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£6K8%£8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6Pcs Doll Clothes for 17cm Plush Dolls Include 1 Top 1 Dress 1 Fishermans Hat 1 Camera 1 Glasses 1 Shoes for Dolls Premium Outfit Birthday Holiday Present for KidsNo DollPurple**Generic**£5.50**4.0★17 rev](https://www.amazon.co.uk/dp/B0F7H5L5FK) [2**3 Pcs Doll Clothes for 17cm Plush Dolls Light Pink Set Include 1 Halter Dress 1 Bow Hair Clip 1 Handbag for Dolls Premium Outfit Birthday Holiday Present for Girls KidsNo Doll**Carreuty**£3.23**4.4★41 rev](https://www.amazon.co.uk/dp/B0DYS7SVRJ) [3**Total 6 Sets 17cm Dolls Clothes Outfits and Accessories Include Various Style Dress and Outfits (Doll and Shoes Not Included)**dollbie**£15.76**4.8★15 rev](https://www.amazon.co.uk/dp/B0FN7LG3Y4) [4**17cm/6.69in Doll Clothes for Labubu Green Dinosaur-Themed One-Piece Hooded Overall Outfit Dolls Clothes Accessories Gift for Boys & Girls 1 Piece(No Doll Included)**Verdelume**£7.78**4.4★81 rev](https://www.amazon.co.uk/dp/B0FF4S1KX5) [5**EDLMKM 7 Pcs Doll Clothes for 17cm Plush Dolls Doll Clothes Set Light Pink Set Easy to Dress Birthday Holiday Present for Girls Boys Kids (No Doll)**EDLMKM**£8.51**4.2★7 rev](https://www.amazon.co.uk/dp/B0FN7QVX7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Doll Clothes Set for LABUBU White T-Shirt Pink Dress Pink Bow White Camera**Honweillon**£5.18**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GT8MWCZX) [**Doll Clothes for 17cm Plush Toys Maslasee Intended for Labubu Clothes Dress to Impress Dolls with One-Piece Bodysuit Birthday for Girls and Kids (No Doll Included)**Maslasee**£6.40**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G5FH356D) [**Fashion Doll Clothes Dress 17cm Dolls Clothes Outfits and Accessories 6 Sets Fashion Chic Doll Clothes Dress Various Style Cute Soft Costume Set (Doll Not Icluded)**Nocecfi**£5.30**1 rev7mo ago](https://www.amazon.co.uk/dp/B0G9L6Z6GZ) [**Morofme 17cm Dolls Clothes Set 3Pcs Doll Clothes for Dolls Apricot Blue Set Include Apricot Sweater Blue Jeans with Diamond Bear Accessory Doll Outfit Accessories Sets for Dolls (No Doll)**Morofme**£4.28**0 rev8mo ago](https://www.amazon.co.uk/dp/B0G11CJ8K3) [**YAUOIPI 6 Piece Doll Clothes 17cm Cute Cartoon Plush Doll Clothes Outfit for Dolls with Hats Clothe and Backpacks Cuddly Dress Up Clothing Set Cute Dolls Accessories (Blue White)**YAUOIPI**£6.68**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FW3XKJL9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doll Clothes Set for LABUBU White T-Shirt Pink Dress Pink Bow White Camera**Honweillon**£5.18**5.0★**▲ 656%**](https://www.amazon.co.uk/dp/B0GT8MWCZX) [**Morofme 17cm Dolls Clothes Set 3Pcs Doll Clothes for Dolls Apricot Blue Set Include Apricot Sweater Blue Jeans with Diamond Bear Accessory Doll Outfit Accessories Sets for Dolls (No Doll)**Morofme**£4.28**0.0★**▲ 556%**](https://www.amazon.co.uk/dp/B0G11CJ8K3) [**POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift**POP MART**£15.46**4.6★**▲ 516%**](https://www.amazon.co.uk/dp/B0FPC7247Q) [**Fashion Doll Clothes Dress 17cm Dolls Clothes Outfits and Accessories 6 Sets Fashion Chic Doll Clothes Dress Various Style Cute Soft Costume Set (Doll Not Icluded)**Nocecfi**£5.30**3.0★**▲ 424%**](https://www.amazon.co.uk/dp/B0G9L6Z6GZ) [**Tomedeks 1 PCS Lab doll clothes lab doll accessories lab outfit for 17cm Dolls Pink Overalls for Girls Kids Birthday (No Doll) A**Tomedeks**£3.70**5.0★**▲ 294%**](https://www.amazon.co.uk/dp/B0FGCXNFWH)
**~~View all trending →~~**
## **What buyers say about labubu clothes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“fits well with d doll”*
**Quality-Overall**23%
*“the quality is very high too with excellent stitching”*
**Value For Money**14%
*“Good value”*
**Advertised Vs Actual Product**6%
*“as described”*
**Gifting Purpose**5%
*“A gift”*
**Soft Feel**5%
*“soft and great fit”*
**Design-Overall**4%
*“Adorable design”*
**Ease Of Use**3%
*“the outfits are easy to change”*
**Color**1%
*“a lovely colour”*
**Collectibles**1%
*“personality to any doll collection”*
### **What buyers complain about **
**Size-Overall**50%
*“Very small”*
**Material Quality**6%
*“Not the best quality material”*
**Value For Money**3%
*“At £7.99 at the time of review it is a bit expensive for a small outfit”*
**Stitch/Finish/Polish**2%
*“though the finishing isnt the neatest in places”*
### **Top return reasons **
**Size-Overall**67%
**Quality-Overall**16%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**3%
**Add-Ons/Attachments**2%
**Shape/Style**2%
**Design-Overall**2%
**Value For Money**2%
**Color**2%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is labubu clothes profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 64 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the labubu clothes niche?**
- 33 brands and 43 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in labubu clothes?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Value For Money. The return rate is 0.5%.
- **When does demand for labubu clothes peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the labubu clothes niche?**
- Listings span £1.75–£16.07; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.
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